CMO (Fractional, Part-Time)
KITE HILL PR, Miami, FL, United States
Location: U.S.-Based, Remote Position (New York or Greater Miami-area preferred)
Position Summary
Kite Hill is seeking a Chief Marketing Officer (Fractional) to lead the agency’s marketing strategy, brand positioning, and demand generation efforts. This person will oversee social and digital channels, drive qualified leads for the agency, and represent Kite Hill’s digital and social capabilities in new business pitches as part of our integrated communications offering.
You will be tasked to strengthen Kite Hill’s brand visibility and positioning in the B2B communications market, build a consistent inbound lead engine through owned and digital channels, elevate marketing to support growth, new business, and thought leadership and ensure digital and social capabilities are clearly articulated in integrated programs, both internally at Kite Hill and externally in client and new business meetings.
Key Responsibilities
Brand & Marketing
Own Kite Hill’s marketing roadmap, messaging, and positioning
Refine and maintain a clear brand narrative across all channels
Identify growth opportunities and marketing priorities tied to agency OKRs
Oversee LinkedIn strategy, website content, newsletters, and digital campaigns
Partner with internal team to repurpose client wins, insights, and POVs into marketing content
Align content with SEO/AEO and generative search visibility
Demand Generation
Develop and execute strategies to drive qualified inbound leads
Build marketing funnels across owned, earned, and paid channels
Track performance and optimize based on conversion metrics
New Business
Participate in new business pitches as the marketing/digital lead Help position Kite Hill’s social and digital services within integrated programs
Support pitch storytelling, case study development, and capability framing
Analytics & Performance
Establish KPIs for marketing performance (leads, engagement, conversion)
Report regularly on pipeline contribution and channel effectiveness
Work closely with CEO and senior leadership team on growth priorities
Partner with account teams to identify marketable success stories
Coordinate with operations on tools, systems, and marketing tech stack
Participate in client calls, as needed, representing the agency’s digital marketing team
Qualifications
12-15+ years in B2B marketing, preferably in agency or professional services
Strong track record in demand generation and brand building
Deep expertise in LinkedIn, content strategy, and digital growth
Comfortable in a client-facing role and confident in pitch environments
Experience positioning PR as part of integrated communications and marketing programs; experience working with or at a PR agency
Data-driven and outcomes-oriented
AI Savvy
Why Kite Hill?
We believe that best-in-class client service is achievable without the pressure-cooker environment and long working hours so often associated with our industry. Tired teams deliver tired thinking. Our mission is to nurture happier, motivated teams capable of delivering brighter, more inspired creative content and more considered, incisive and strategic communications consultancy. Most importantly of all, we’re not satisfied with standing still. A brilliant client campaign is not the end goal. Ongoing brilliance is what we strive for. With ever-evolving clients’ industries, the pursuit of continuous improvement and innovation must be ingrained in everything we do. Our thirst for excellence and growth is infectious, and, as a team, we know when we work together towards fulfilling our mission, we are unstoppable.
Flexible work environment
401K package
As an Equal Opportunity Employer, KITE HILL does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.
If you feel you meet these qualifications, please submit a cover letter and resume via email to jobs@kitehillpr.com .
Kite Hill PR, LLC
25 Broadway
10th Floor, Suite 1045
New York, NY 10004
United States
#J-18808-Ljbffr
Position Summary
Kite Hill is seeking a Chief Marketing Officer (Fractional) to lead the agency’s marketing strategy, brand positioning, and demand generation efforts. This person will oversee social and digital channels, drive qualified leads for the agency, and represent Kite Hill’s digital and social capabilities in new business pitches as part of our integrated communications offering.
You will be tasked to strengthen Kite Hill’s brand visibility and positioning in the B2B communications market, build a consistent inbound lead engine through owned and digital channels, elevate marketing to support growth, new business, and thought leadership and ensure digital and social capabilities are clearly articulated in integrated programs, both internally at Kite Hill and externally in client and new business meetings.
Key Responsibilities
Brand & Marketing
Own Kite Hill’s marketing roadmap, messaging, and positioning
Refine and maintain a clear brand narrative across all channels
Identify growth opportunities and marketing priorities tied to agency OKRs
Oversee LinkedIn strategy, website content, newsletters, and digital campaigns
Partner with internal team to repurpose client wins, insights, and POVs into marketing content
Align content with SEO/AEO and generative search visibility
Demand Generation
Develop and execute strategies to drive qualified inbound leads
Build marketing funnels across owned, earned, and paid channels
Track performance and optimize based on conversion metrics
New Business
Participate in new business pitches as the marketing/digital lead Help position Kite Hill’s social and digital services within integrated programs
Support pitch storytelling, case study development, and capability framing
Analytics & Performance
Establish KPIs for marketing performance (leads, engagement, conversion)
Report regularly on pipeline contribution and channel effectiveness
Work closely with CEO and senior leadership team on growth priorities
Partner with account teams to identify marketable success stories
Coordinate with operations on tools, systems, and marketing tech stack
Participate in client calls, as needed, representing the agency’s digital marketing team
Qualifications
12-15+ years in B2B marketing, preferably in agency or professional services
Strong track record in demand generation and brand building
Deep expertise in LinkedIn, content strategy, and digital growth
Comfortable in a client-facing role and confident in pitch environments
Experience positioning PR as part of integrated communications and marketing programs; experience working with or at a PR agency
Data-driven and outcomes-oriented
AI Savvy
Why Kite Hill?
We believe that best-in-class client service is achievable without the pressure-cooker environment and long working hours so often associated with our industry. Tired teams deliver tired thinking. Our mission is to nurture happier, motivated teams capable of delivering brighter, more inspired creative content and more considered, incisive and strategic communications consultancy. Most importantly of all, we’re not satisfied with standing still. A brilliant client campaign is not the end goal. Ongoing brilliance is what we strive for. With ever-evolving clients’ industries, the pursuit of continuous improvement and innovation must be ingrained in everything we do. Our thirst for excellence and growth is infectious, and, as a team, we know when we work together towards fulfilling our mission, we are unstoppable.
Flexible work environment
401K package
As an Equal Opportunity Employer, KITE HILL does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.
If you feel you meet these qualifications, please submit a cover letter and resume via email to jobs@kitehillpr.com .
Kite Hill PR, LLC
25 Broadway
10th Floor, Suite 1045
New York, NY 10004
United States
#J-18808-Ljbffr