Ecommerce Manager
LANA, Northbrook, IL, United States
The E-commerce Manager plays a key role in shaping the strategy and evolution of LANA’s digital business. This role focuses on identifying opportunities for growth, improving the customer journey, and guiding website enhancements in close partnership with the Director of Marketing and E-commerce.
This person brings a strong mix of analytical thinking and technical understanding. They are able to step back, assess performance, and clearly define what should be improved across the site. They partner with internal teams and external development resources to ensure the right initiatives are prioritized and executed effectively.
Key Responsibilities
Partner with leadership to develop and refine overall ecommerce strategy
Analyze site performance across key metrics including conversion, AOV, funnel behavior, and customer engagement
Evaluate traffic sources and channel performance using tools such as GA4 to understand what is driving growth and where opportunities exist
Identify trends, gaps, and opportunities, and recommend clear actions to improve performance
Identify opportunities to strengthen loyalty, retention, and customer sign-up strategies
Site Experience & Optimization Strategy
Evaluate the end-to-end customer journey and identify opportunities to improve conversion and usability
Provide strategic direction on navigation, PDPs, PLPs, and overall site experience
Prioritize initiatives that will have the greatest impact on performance
Technical Strategy & Development Direction
Define and scope website enhancements across functionality, UX, and backend processes
Translate business needs into clear requirements for external development partners
Guide prioritization of development work to align with business goals
SEO & Site Visibility
Guide SEO strategy and identify opportunities to improve search visibility, site structure, and content performance
Use search and traffic data to inform optimization efforts
Inventory & Merchandising Strategy
Provide direction on inventory positioning, product visibility, and assortment strategy
Use data to inform decisions around product prioritization, sell-through, and site merchandising
Product Content & Presentation
Identify opportunities to elevate PDP content, imagery, and overall product storytelling
Partner with creative and merchandising teams to improve product page performance
Qualifications
3 to 5+ years of experience in ecommerce
Strong analytical skills with experience using tools such as GA4 to evaluate traffic, channel performance, and onsite behavior
Ability to translate data into clear insights and actionable recommendations
Experience working with external development teams and guiding technical priorities
Strong understanding of UX, merchandising, and digital customer behavior
Tech-savvy with the ability to quickly learn new systems (BigCommerce, NetSuite a plus)
Ability to think strategically while staying connected to business impact
Highly organized with strong attention to detail
Clear communicator who can influence decisions and drive alignment across teams
Experience in fashion, jewelry, or a consumer brand is a plus
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This person brings a strong mix of analytical thinking and technical understanding. They are able to step back, assess performance, and clearly define what should be improved across the site. They partner with internal teams and external development resources to ensure the right initiatives are prioritized and executed effectively.
Key Responsibilities
Partner with leadership to develop and refine overall ecommerce strategy
Analyze site performance across key metrics including conversion, AOV, funnel behavior, and customer engagement
Evaluate traffic sources and channel performance using tools such as GA4 to understand what is driving growth and where opportunities exist
Identify trends, gaps, and opportunities, and recommend clear actions to improve performance
Identify opportunities to strengthen loyalty, retention, and customer sign-up strategies
Site Experience & Optimization Strategy
Evaluate the end-to-end customer journey and identify opportunities to improve conversion and usability
Provide strategic direction on navigation, PDPs, PLPs, and overall site experience
Prioritize initiatives that will have the greatest impact on performance
Technical Strategy & Development Direction
Define and scope website enhancements across functionality, UX, and backend processes
Translate business needs into clear requirements for external development partners
Guide prioritization of development work to align with business goals
SEO & Site Visibility
Guide SEO strategy and identify opportunities to improve search visibility, site structure, and content performance
Use search and traffic data to inform optimization efforts
Inventory & Merchandising Strategy
Provide direction on inventory positioning, product visibility, and assortment strategy
Use data to inform decisions around product prioritization, sell-through, and site merchandising
Product Content & Presentation
Identify opportunities to elevate PDP content, imagery, and overall product storytelling
Partner with creative and merchandising teams to improve product page performance
Qualifications
3 to 5+ years of experience in ecommerce
Strong analytical skills with experience using tools such as GA4 to evaluate traffic, channel performance, and onsite behavior
Ability to translate data into clear insights and actionable recommendations
Experience working with external development teams and guiding technical priorities
Strong understanding of UX, merchandising, and digital customer behavior
Tech-savvy with the ability to quickly learn new systems (BigCommerce, NetSuite a plus)
Ability to think strategically while staying connected to business impact
Highly organized with strong attention to detail
Clear communicator who can influence decisions and drive alignment across teams
Experience in fashion, jewelry, or a consumer brand is a plus
#J-18808-Ljbffr