E-Commerce Site Manager – Roberto Coin (1246)
Watches of Switzerland Group PLC, Florida, NY, United States
Ecommerce Site Manager
The Watches of Switzerland Group is searching for an Ecommerce Site Manager for our premium jewellery brand, Roberto Coin.
The E‑Commerce Site Manager will be accountable for the ecommerce growth strategy, sales, P&L, and relationship management internally and externally for North America. This role will deliver sales through commercially driven strategies, online marketing, merchandising, user experience, product development, and site operations.
This position reports to the E‑Commerce Director and collaborates with teams responsible for the e‑commerce strategy and day‑to‑day online operations. It includes full ownership of site UX, performance, and scalability; driving merchandising clarity and the onsite path‑to‑purchase; and optimizing key health and performance KPIs such as qualified traffic, conversion flow, time on site, click‑through rate, bounce rate, add‑to‑cart rate, cart abandonment, average order value, repeat purchase rate/lifetime value, and overall sales performance while developing retention cohorts for sustainable growth.
Responsibilities
Manage the e‑commerce strategy to maximize sales and profitability through seasonal strategies, business analysis, and sales trend responses.
Own the customer journey and experience on site and after purchase for all devices with a mobile‑first mentality.
Develop target KPI benchmarks and a growth plan to achieve year‑over‑year growth.
Build and execute data‑led site merchandising strategies that balance brand storytelling with commercial outcomes across category pages, PLPs, and seasonal campaign landing experiences.
Translate trading priorities, inventory positions, and customer insights into clear on‑site execution plans that maximize product sell‑thru and category effectiveness.
Manage the e‑commerce calendar, including promotions, merchandising, and site‑refreshes.
Coordinate product launches, digital asset creation, and delivery.
Partner with client service and logistics teams at Roberto Coin.
Collaborate with Roberto Coin marketing and sales teams.
Monitor independent retailer websites for compliance with Roberto Coin brand standards.
Work with UX Lead and Dev team to optimize the user journey that maximizes conversion.
Monitor and continuously improve interfaces with the ERP system to ensure data integrity.
Collaborate cross‑functionally with planning, merchandising, finance, and marketing creative to meet financial objectives in Retail.
Align calendars, audiences, creative, and post‑click journeys to ensure on‑site efficiencies and retention.
Support lifecycle & retention programs (email/SMS/loyalty), including segmentation, testing, deliverability, and LTV optimization.
Lead e‑commerce operations & site performance (QA, releases, uptime, page speed), partnering with engineering to prioritize conversion rates and scalability.
Manage merch storytelling, new releases, promos, ensuring inventory, pricing, and content readiness.
Define and report KPIs: conversion rate, time on site, click‑through rate, bounce rate, add‑to‑cart rate, cart abandonment, average order value, repeat purchase rate/lifetime value, revenue, and margin.
Provide feedback to the marketing department to evolve content and product storytelling that balances brand equity with conversion.
Monitor site traffic, conversion rates, bounce rates, and site speed through Google Analytics; analyze site metrics to connect web behavioural profiles to customer, sales, and merchandising data.
Perform other duties as assigned.
Essential Experience & Requirements
5+ years of related experience in e‑commerce and marketing.
BS/BA college degree required; MBA preferred.
Proven track record in a successful Direct‑to‑Consumer e‑commerce business with significant year‑over‑year growth in a highly competitive industry.
Demonstrated success in B2C online marketing, campaign development and management, customer acquisition, and retention.
Advanced online customer analytical skills.
Knowledge of digital marketing channels and Google Analytics.
Ability to translate offline brand vision to the online channel with flawless and consistent execution.
Demonstrated big‑picture thinking and experience in a dynamic, high‑growth environment.
Exceptional written and verbal communication skills; ability to communicate complex or digital/social concepts to a non‑digital audience.
Creative, diplomatic, calm under pressure, and strong interpersonal skills.
Experience managing a digital sales experience in the luxury retail market.
Deep experience in Shopify is strongly preferred.
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The Watches of Switzerland Group is searching for an Ecommerce Site Manager for our premium jewellery brand, Roberto Coin.
The E‑Commerce Site Manager will be accountable for the ecommerce growth strategy, sales, P&L, and relationship management internally and externally for North America. This role will deliver sales through commercially driven strategies, online marketing, merchandising, user experience, product development, and site operations.
This position reports to the E‑Commerce Director and collaborates with teams responsible for the e‑commerce strategy and day‑to‑day online operations. It includes full ownership of site UX, performance, and scalability; driving merchandising clarity and the onsite path‑to‑purchase; and optimizing key health and performance KPIs such as qualified traffic, conversion flow, time on site, click‑through rate, bounce rate, add‑to‑cart rate, cart abandonment, average order value, repeat purchase rate/lifetime value, and overall sales performance while developing retention cohorts for sustainable growth.
Responsibilities
Manage the e‑commerce strategy to maximize sales and profitability through seasonal strategies, business analysis, and sales trend responses.
Own the customer journey and experience on site and after purchase for all devices with a mobile‑first mentality.
Develop target KPI benchmarks and a growth plan to achieve year‑over‑year growth.
Build and execute data‑led site merchandising strategies that balance brand storytelling with commercial outcomes across category pages, PLPs, and seasonal campaign landing experiences.
Translate trading priorities, inventory positions, and customer insights into clear on‑site execution plans that maximize product sell‑thru and category effectiveness.
Manage the e‑commerce calendar, including promotions, merchandising, and site‑refreshes.
Coordinate product launches, digital asset creation, and delivery.
Partner with client service and logistics teams at Roberto Coin.
Collaborate with Roberto Coin marketing and sales teams.
Monitor independent retailer websites for compliance with Roberto Coin brand standards.
Work with UX Lead and Dev team to optimize the user journey that maximizes conversion.
Monitor and continuously improve interfaces with the ERP system to ensure data integrity.
Collaborate cross‑functionally with planning, merchandising, finance, and marketing creative to meet financial objectives in Retail.
Align calendars, audiences, creative, and post‑click journeys to ensure on‑site efficiencies and retention.
Support lifecycle & retention programs (email/SMS/loyalty), including segmentation, testing, deliverability, and LTV optimization.
Lead e‑commerce operations & site performance (QA, releases, uptime, page speed), partnering with engineering to prioritize conversion rates and scalability.
Manage merch storytelling, new releases, promos, ensuring inventory, pricing, and content readiness.
Define and report KPIs: conversion rate, time on site, click‑through rate, bounce rate, add‑to‑cart rate, cart abandonment, average order value, repeat purchase rate/lifetime value, revenue, and margin.
Provide feedback to the marketing department to evolve content and product storytelling that balances brand equity with conversion.
Monitor site traffic, conversion rates, bounce rates, and site speed through Google Analytics; analyze site metrics to connect web behavioural profiles to customer, sales, and merchandising data.
Perform other duties as assigned.
Essential Experience & Requirements
5+ years of related experience in e‑commerce and marketing.
BS/BA college degree required; MBA preferred.
Proven track record in a successful Direct‑to‑Consumer e‑commerce business with significant year‑over‑year growth in a highly competitive industry.
Demonstrated success in B2C online marketing, campaign development and management, customer acquisition, and retention.
Advanced online customer analytical skills.
Knowledge of digital marketing channels and Google Analytics.
Ability to translate offline brand vision to the online channel with flawless and consistent execution.
Demonstrated big‑picture thinking and experience in a dynamic, high‑growth environment.
Exceptional written and verbal communication skills; ability to communicate complex or digital/social concepts to a non‑digital audience.
Creative, diplomatic, calm under pressure, and strong interpersonal skills.
Experience managing a digital sales experience in the luxury retail market.
Deep experience in Shopify is strongly preferred.
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