Consumer Insights Manager
Imbibe, Niles, IL, United States
About Imbibe
Imbibe is a dynamic, high-growth food and beverage development company based in Niles, Illinois. We specialize in developing, creating, and manufacturing beverage flavors, ingredient systems, and finished food and beverage products. Our mission is to design ingredients with impact for the food and beverage industry.
Summary Of Position
The Consumer Insights Manager will help shape the future of R&D at Imbibe through data collection and analysis, insights generation, and storytelling. This role works with the Director – Product Development and Innovation to scope the growth pipeline, provide insights on market trends and unmet needs, and support marketing and sales with consumer and market insights that inform winning programs and sales strategies.
Essential Job Duties
Market and Consumer Insights:
Market research to support innovation – market sizing research, trending claims, and ingredients to address through our own innovations
Conduct market landscape assessments – market sizing, competitive scans, trend analysis, and whitespace identification
Product development insights – trending claims, product types, and flavors to support demo development and product showcase work
Flavor insights – trending flavor territories and specific flavors broadly and within categories to support marketing presentations/programs and development/applications work
Own relationships with research vendors and act as the subject matter expert on primary and secondary research tools
Marketing Program and Sales Insights:
Assess marketing program effectiveness and web analytics
Provide insights to shape and optimize marketing programs, customer campaigns, and thought‑leadership content
Uncover flavor trends to support marketing programs
Develop an internal insights‑sharing program to consistently communicate market learnings across cross‑functional teams
Insights Storytelling:
Marketing presentation storyline co‑creation
Primary research to support marketing programs, showcases, and customer requests – generate, program, and analyze surveys (both qualitative and quantitative)
Gather data and generate insights to help create engaging content and shape internal strategy
Create and deliver presentations to internal and external audiences
Support compelling storylines for marketing presentations, customer meetings, and innovation showcases
Design, program, and analyze primary research studies (quantitative and qualitative) for marketing, product development, and customer requests
Distill complex data sets into clear, meaningful insights that shape content creation, influence internal strategy, and elevate customer engagements
Build and deliver high‑quality presentations to internal stakeholders and external partners, including customers and senior leadership
Minimum Qualifications
Bachelor’s or Master’s degree in marketing, market research, or a related field
Minimum of 3 years of experience in insights/research, ideally within the flavor or food industry (5+ years preferred)
Strong understanding of primary and secondary research methodologies and data analysis/presentation
Skilled at working cross‑functionally and in a team environment
Able to communicate information and ideas effectively throughout the organization and externally
Strong organizational and leadership skills, with the ability to work independently
Passion for Imbibe's mission
Strong capabilities in Microsoft applications
Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel or equivalents)
Independently motivated
Good interpersonal/teamwork skills and a sense of business/technical interrelationships
Collaborative, adaptable, and comfortable working in a changing, entrepreneurial environment
Working Conditions
Office Setting
Approximate Salary Range
$80,000 USD – $100,000 USD
Compensation & Benefits
The salary range listed represents the expected earnings for this role. The low end reflects the starting salary for candidates with less experience or qualifications that meet the basic requirements, while the high end reflects potential earnings for candidates with extensive experience, specialized skills, or qualifications above the standard requirements.
Comprehensive medical, dental, and vision care
401(k) retirement plan with company contribution and match
FSA and HSA account
Generous company holidays, PTO, and sick time
Onsite gym and wellness opportunities
Paid parental leave
Life and disability insurance
Learning and professional development opportunities
#J-18808-Ljbffr
Imbibe is a dynamic, high-growth food and beverage development company based in Niles, Illinois. We specialize in developing, creating, and manufacturing beverage flavors, ingredient systems, and finished food and beverage products. Our mission is to design ingredients with impact for the food and beverage industry.
Summary Of Position
The Consumer Insights Manager will help shape the future of R&D at Imbibe through data collection and analysis, insights generation, and storytelling. This role works with the Director – Product Development and Innovation to scope the growth pipeline, provide insights on market trends and unmet needs, and support marketing and sales with consumer and market insights that inform winning programs and sales strategies.
Essential Job Duties
Market and Consumer Insights:
Market research to support innovation – market sizing research, trending claims, and ingredients to address through our own innovations
Conduct market landscape assessments – market sizing, competitive scans, trend analysis, and whitespace identification
Product development insights – trending claims, product types, and flavors to support demo development and product showcase work
Flavor insights – trending flavor territories and specific flavors broadly and within categories to support marketing presentations/programs and development/applications work
Own relationships with research vendors and act as the subject matter expert on primary and secondary research tools
Marketing Program and Sales Insights:
Assess marketing program effectiveness and web analytics
Provide insights to shape and optimize marketing programs, customer campaigns, and thought‑leadership content
Uncover flavor trends to support marketing programs
Develop an internal insights‑sharing program to consistently communicate market learnings across cross‑functional teams
Insights Storytelling:
Marketing presentation storyline co‑creation
Primary research to support marketing programs, showcases, and customer requests – generate, program, and analyze surveys (both qualitative and quantitative)
Gather data and generate insights to help create engaging content and shape internal strategy
Create and deliver presentations to internal and external audiences
Support compelling storylines for marketing presentations, customer meetings, and innovation showcases
Design, program, and analyze primary research studies (quantitative and qualitative) for marketing, product development, and customer requests
Distill complex data sets into clear, meaningful insights that shape content creation, influence internal strategy, and elevate customer engagements
Build and deliver high‑quality presentations to internal stakeholders and external partners, including customers and senior leadership
Minimum Qualifications
Bachelor’s or Master’s degree in marketing, market research, or a related field
Minimum of 3 years of experience in insights/research, ideally within the flavor or food industry (5+ years preferred)
Strong understanding of primary and secondary research methodologies and data analysis/presentation
Skilled at working cross‑functionally and in a team environment
Able to communicate information and ideas effectively throughout the organization and externally
Strong organizational and leadership skills, with the ability to work independently
Passion for Imbibe's mission
Strong capabilities in Microsoft applications
Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel or equivalents)
Independently motivated
Good interpersonal/teamwork skills and a sense of business/technical interrelationships
Collaborative, adaptable, and comfortable working in a changing, entrepreneurial environment
Working Conditions
Office Setting
Approximate Salary Range
$80,000 USD – $100,000 USD
Compensation & Benefits
The salary range listed represents the expected earnings for this role. The low end reflects the starting salary for candidates with less experience or qualifications that meet the basic requirements, while the high end reflects potential earnings for candidates with extensive experience, specialized skills, or qualifications above the standard requirements.
Comprehensive medical, dental, and vision care
401(k) retirement plan with company contribution and match
FSA and HSA account
Generous company holidays, PTO, and sick time
Onsite gym and wellness opportunities
Paid parental leave
Life and disability insurance
Learning and professional development opportunities
#J-18808-Ljbffr