Market Research Consultant
Planet Pharma, Ridgefield, CT, United States
Pay range: 83-93/hr, depending on experience
Duties
The Market Research Consultant will have primary responsibility for all aspects of market research and business analyses for assigned brands/TA, including but not limited to:
Identify MR needs for the business (immediate and multi-year planning)
Develop MR plans leveraging appropriate research methodologies to fill those needs
Design, execute and interpret MR studies, and clearly communicate the insights and recommendations arising from the research
Be the subject matter expert on past, current and potential insights needed for the product/project
Analyze and report syndicated/secondary market data for performance measurement and market understanding
Utilize a full spectrum of survey insights and syndicated data to answer complex business questions. Compile an insights story from multiple data sources, create presentations, and deliver them with confidence
Support/guide analytical business questions for projects run by other A&I colleagues
Work with all vendors to ensure every step of each project is aligned with business objectives, achieving the highest level of insights, following all regulatory requirements, and delivering actionable insights
Manage all work within the specified overall budget and complete all necessary paperwork for authorization of each project
Coordinate/collaborate with other Analytics & Insights co-workers to deliver unified support for marketing clients and senior leadership
Lead without authority in a complex organization
Demonstrate full product, customer, and performance knowledge quickly and actively participate in planning sessions. Clearly demonstrate impact/influence on direction of responsible products marketing plans, strategies and tactics
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Duties
The Market Research Consultant will have primary responsibility for all aspects of market research and business analyses for assigned brands/TA, including but not limited to:
Identify MR needs for the business (immediate and multi-year planning)
Develop MR plans leveraging appropriate research methodologies to fill those needs
Design, execute and interpret MR studies, and clearly communicate the insights and recommendations arising from the research
Be the subject matter expert on past, current and potential insights needed for the product/project
Analyze and report syndicated/secondary market data for performance measurement and market understanding
Utilize a full spectrum of survey insights and syndicated data to answer complex business questions. Compile an insights story from multiple data sources, create presentations, and deliver them with confidence
Support/guide analytical business questions for projects run by other A&I colleagues
Work with all vendors to ensure every step of each project is aligned with business objectives, achieving the highest level of insights, following all regulatory requirements, and delivering actionable insights
Manage all work within the specified overall budget and complete all necessary paperwork for authorization of each project
Coordinate/collaborate with other Analytics & Insights co-workers to deliver unified support for marketing clients and senior leadership
Lead without authority in a complex organization
Demonstrate full product, customer, and performance knowledge quickly and actively participate in planning sessions. Clearly demonstrate impact/influence on direction of responsible products marketing plans, strategies and tactics
#J-18808-Ljbffr