Media and Partnerships Manager
Grand Design RV, Middlebury, IN, United States
Grand Design is currently sourcing for a creative and data-driven Media and Partnerships Manager . In this role, you will be responsible for developing and executing organic and paid media strategies and brand partnerships that drive brand awareness, customer engagement, and dealer success. This role is ideal for someone passionate about outdoor adventure, RV culture, and community engagement. Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point, August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle. "Reaching this mark is not just a testament to the hard work and vision of our incredible team, but it is also a reflection of the trust and loyalty our customers have placed in us," (Don Clark, President and CEO). "We strive for nothing less than customers for life." As our journey continues, Grand Design remains focused on its mission: to lead the industry in quality and innovation, while fostering a family-like connection among our team members, customers, and dealers. That's our story and our journey. What's yours? If you like working in a fast-paced environment, connect with purpose, execute with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today!
Social Content Creation & Strategy
Oversee, manage and build cohesive strategies for all social media channels, including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn and YouTube. Ensure content is posted consistently and at optimal times to maximize engagement, lead generation and sales.
Create engaging, compelling and culturally relevant platform specific content (images, videos, infographics, etc.) that resonates with Grand Design RV owners, prospective owners and dealer reps.
Develop and manage a content calendar aligned with brand campaigns, product launches, and seasonal trends.
Collaborate with cross-functional stakeholders, supplier partners and RV influencers to design and develop social media campaigns, promotions, and giveaways
Design and manage social media plans for specific events throughout the year including but not limited to Dealer Open House, Tampa RV Super Show and Hershey RV Show.
Proactively identify opportunities for real-time engagement and brand participation in trending conversations.
Stay up to date on the latest social media trends, RV industry news, customer preferences, and competitive actions. Apply new trends and tools to enhance social media presence and keep content fresh and relevant.
Track industry trends, competitor activity, and audience sentiment using social listening tools.
Monitor paid campaign sentiment and competitor paid strategies to identify whitespace, opportunities, and potential threats.
Actively engage with the Grand Design community of RV enthusiasts by responding to comments, messages, and mentions. Foster a positive, supportive, and fun atmosphere online by interacting with followers and building strong relationships.
Paid Media Strategy & Execution
Develop, manage, and optimize paid media campaigns across all digital platforms to drive brand awareness, consideration, and purchase intent that ultimately lead to website high-value-tasks(HVTs), Dealer Walk-Ins, and Sales Qualified Leads (SQLs)leads.
Work cross functionally with Product Launch Brand Managers (PLBMs) to develop full shopping journey product launch paid media campaigns to drive brand equity, new-product awareness, and ultimately dealer walk-ins that lead to a sale.
Work with agencies to plan paid media flights that support product launches, events, retail promotions, and ongoing brand campaigns.
Ensure paid creative compliments organic content and overall brand messaging for a cohesive cross‑channel experience.
Test, measure, and iterate creative formats, messaging, audiences, and placements to continually improve results and reduce cost per acquisition.
Ensure all paid efforts adhere to brand guidelines, legal requirements, and platform best practices.
Influencer Strategy & Management
Lead the design and management of influencer programs to complement the overall Grand Design social media strategy and content calendar.
Collaborate with influencers on both organic and paid partnership content, ensuring all paid usage rights, whitelisting, and boosting opportunities are managed effectively.
Identify, onboard, and manage relationships with RV reviewers, content creators, and brand ambassadors.
Coordinate influencer campaigns, track performance, and ensure alignment with brand values.
Analytics & Reporting
Monitor, analyze, and report on social media metrics to track performance and refine strategies. Use data to inform decisions and optimize content and campaigns.
Generate monthly reports with actionable insights to optimize content and strategy.
Track and report on paid media performance (CTR, CPC, ROAS, CPM, conversions) to optimize spend and improve campaign results.
Consolidate organic and paid performance insights into unified monthly reports that highlight trends, wins, optimization opportunities, and business impact.
Dealer Training & Enablement
Develop social media toolkits and training materials for RV dealers to amplify brand messaging locally.
Host webinars and workshops to educate dealers on best practices for social media marketing.
Support dealer campaigns with content templates, hashtags, and engagement strategies.
Education And Experience
Bachelor's degree in marketing, communications, or related field (preferred).
Proven experience as a Social Media Manager, Digital Media Manager, or similar role, preferably within the outdoor, travel, or RV industries.
Strong understanding of social media platforms, their purpose, and their tools (Facebook, Instagram, Twitter, TikTok, YouTube, etc).
Strong understanding of media channels, their purpose, and the required "types" of creative ads to be used.
Experience managing paid social and digital media campaign tools (Meta Ads Manager, Google Ads, YouTube Campaign Manager, etc).
Creative thinker with the ability to develop compelling content and campaigns.
Ability to create and edit creative media assets.
Entrepreneurial mindset with a passion for cutting edge tech to improve output (AI, etc)
Excellent writing, editing, and visual storytelling skills.
Experience with social media management tools (e.g., Sprinklr, Hootsuite, Sprout Social, Buffer).
Strong knowledge of social media analytics and ability to use insights to improve performance.
Ability to work independently and collaborate with teams in a fast-paced environment.
Physical Demands
Must be flexible to travel, 20% of time including weekends
Comfortable being on camera as well as capturing live content
Social monitoring over the weekend and holidays
Able to be in a production environment a few hours a week
Office sitting and standing environment
Be in the office 4 days/week
Our Core Values
Gratitude - Safely serving team members and our communities through humility and empathy to make our company, communities, and world a better place.
Respect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.
Accountability - Holding each other to the highest expectations in all we say and do.
iNnovation - Striving to be industry-leading with our people, processes, and products.
Drive - Determined to exceed the expectations of our team members, vendors, dealers, and retail customers.
Leadership Expectations
Connect with Purpose
Be inclusive; seek out different perspectives.
Focus on the Customer; put yourself in the customer's shoes.
Communicate Clearly; say what needs to be said and listen.
Execute with Excellence
Explore Possibilities; ask, "What if?" and embrace new ideas.
Set Direction; prioritize, plan, and align; balance thinking and action.
Drive Results; get the right things done; work with a sense of urgency.
Build the Future
Transform the Road Ahead; anticipate opportunities; seek new opportunities for continuous improvement.
Navigate Change; be agile and flexible; take on new challenges.
Inspire Growth; help each other improve; commit to personal development.
Benefits
Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
Health Savings Account (HSA)
401(k) with match
Employee Stock Purchase Program
Tuition Reimbursement
Holiday and Vacation Pay
E qual O pportunity E mployer
#J-18808-Ljbffr
Social Content Creation & Strategy
Oversee, manage and build cohesive strategies for all social media channels, including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn and YouTube. Ensure content is posted consistently and at optimal times to maximize engagement, lead generation and sales.
Create engaging, compelling and culturally relevant platform specific content (images, videos, infographics, etc.) that resonates with Grand Design RV owners, prospective owners and dealer reps.
Develop and manage a content calendar aligned with brand campaigns, product launches, and seasonal trends.
Collaborate with cross-functional stakeholders, supplier partners and RV influencers to design and develop social media campaigns, promotions, and giveaways
Design and manage social media plans for specific events throughout the year including but not limited to Dealer Open House, Tampa RV Super Show and Hershey RV Show.
Proactively identify opportunities for real-time engagement and brand participation in trending conversations.
Stay up to date on the latest social media trends, RV industry news, customer preferences, and competitive actions. Apply new trends and tools to enhance social media presence and keep content fresh and relevant.
Track industry trends, competitor activity, and audience sentiment using social listening tools.
Monitor paid campaign sentiment and competitor paid strategies to identify whitespace, opportunities, and potential threats.
Actively engage with the Grand Design community of RV enthusiasts by responding to comments, messages, and mentions. Foster a positive, supportive, and fun atmosphere online by interacting with followers and building strong relationships.
Paid Media Strategy & Execution
Develop, manage, and optimize paid media campaigns across all digital platforms to drive brand awareness, consideration, and purchase intent that ultimately lead to website high-value-tasks(HVTs), Dealer Walk-Ins, and Sales Qualified Leads (SQLs)leads.
Work cross functionally with Product Launch Brand Managers (PLBMs) to develop full shopping journey product launch paid media campaigns to drive brand equity, new-product awareness, and ultimately dealer walk-ins that lead to a sale.
Work with agencies to plan paid media flights that support product launches, events, retail promotions, and ongoing brand campaigns.
Ensure paid creative compliments organic content and overall brand messaging for a cohesive cross‑channel experience.
Test, measure, and iterate creative formats, messaging, audiences, and placements to continually improve results and reduce cost per acquisition.
Ensure all paid efforts adhere to brand guidelines, legal requirements, and platform best practices.
Influencer Strategy & Management
Lead the design and management of influencer programs to complement the overall Grand Design social media strategy and content calendar.
Collaborate with influencers on both organic and paid partnership content, ensuring all paid usage rights, whitelisting, and boosting opportunities are managed effectively.
Identify, onboard, and manage relationships with RV reviewers, content creators, and brand ambassadors.
Coordinate influencer campaigns, track performance, and ensure alignment with brand values.
Analytics & Reporting
Monitor, analyze, and report on social media metrics to track performance and refine strategies. Use data to inform decisions and optimize content and campaigns.
Generate monthly reports with actionable insights to optimize content and strategy.
Track and report on paid media performance (CTR, CPC, ROAS, CPM, conversions) to optimize spend and improve campaign results.
Consolidate organic and paid performance insights into unified monthly reports that highlight trends, wins, optimization opportunities, and business impact.
Dealer Training & Enablement
Develop social media toolkits and training materials for RV dealers to amplify brand messaging locally.
Host webinars and workshops to educate dealers on best practices for social media marketing.
Support dealer campaigns with content templates, hashtags, and engagement strategies.
Education And Experience
Bachelor's degree in marketing, communications, or related field (preferred).
Proven experience as a Social Media Manager, Digital Media Manager, or similar role, preferably within the outdoor, travel, or RV industries.
Strong understanding of social media platforms, their purpose, and their tools (Facebook, Instagram, Twitter, TikTok, YouTube, etc).
Strong understanding of media channels, their purpose, and the required "types" of creative ads to be used.
Experience managing paid social and digital media campaign tools (Meta Ads Manager, Google Ads, YouTube Campaign Manager, etc).
Creative thinker with the ability to develop compelling content and campaigns.
Ability to create and edit creative media assets.
Entrepreneurial mindset with a passion for cutting edge tech to improve output (AI, etc)
Excellent writing, editing, and visual storytelling skills.
Experience with social media management tools (e.g., Sprinklr, Hootsuite, Sprout Social, Buffer).
Strong knowledge of social media analytics and ability to use insights to improve performance.
Ability to work independently and collaborate with teams in a fast-paced environment.
Physical Demands
Must be flexible to travel, 20% of time including weekends
Comfortable being on camera as well as capturing live content
Social monitoring over the weekend and holidays
Able to be in a production environment a few hours a week
Office sitting and standing environment
Be in the office 4 days/week
Our Core Values
Gratitude - Safely serving team members and our communities through humility and empathy to make our company, communities, and world a better place.
Respect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.
Accountability - Holding each other to the highest expectations in all we say and do.
iNnovation - Striving to be industry-leading with our people, processes, and products.
Drive - Determined to exceed the expectations of our team members, vendors, dealers, and retail customers.
Leadership Expectations
Connect with Purpose
Be inclusive; seek out different perspectives.
Focus on the Customer; put yourself in the customer's shoes.
Communicate Clearly; say what needs to be said and listen.
Execute with Excellence
Explore Possibilities; ask, "What if?" and embrace new ideas.
Set Direction; prioritize, plan, and align; balance thinking and action.
Drive Results; get the right things done; work with a sense of urgency.
Build the Future
Transform the Road Ahead; anticipate opportunities; seek new opportunities for continuous improvement.
Navigate Change; be agile and flexible; take on new challenges.
Inspire Growth; help each other improve; commit to personal development.
Benefits
Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
Health Savings Account (HSA)
401(k) with match
Employee Stock Purchase Program
Tuition Reimbursement
Holiday and Vacation Pay
E qual O pportunity E mployer
#J-18808-Ljbffr