KeysightCare Go-to-Market Product Manager
Keysight Technologies SAles Spain SL., Santa Rosa, CA, United States
Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world‑class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award‑winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry‑first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
The Go‑to‑Market Product Manager for KeysightCare is responsible for owning the end‑to‑end strategy and execution of the KeysightCare Marketing Plan. This role serves as the primary owner for KeysightCare marketing—ensuring that the value of KeysightCare is consistently articulated, activated, and measured across the customer lifecycle, from initial purchase through renewal and expansion.
The role partners closely with KGM, KGS, IT, KGSO Business Development, and regional teams to translate strategy into measurable business impact, including attach rate growth, renewal performance, and increased customer engagement.
Success in This Role Looks Like
KeysightCare has a clear, consistent, and differentiated presence across all customer touchpoints
Sellers understand when, why, and how to position KeysightCare—supported by strong proof points
Marketing programs demonstrably support attach rate growth, renewals, and customer experience goals
Cross‑functional teams view this role as the go‑to owner for KeysightCare marketing direction
Responsibilities
Strategy & Ownership
Own and evolve the KeysightCare Marketing Strategy, building on the existing FY26 plan and Value Prop 2.0 foundation
Act as the business owner for KeysightCare marketing, ensuring clear priorities, roadmap alignment, and outcome‑driven execution
Translate customer insights, survey data, and field feedback into actionable messaging and program improvements
Jointly build campaign roadmaps with key stakeholders to maximize return, while operating under constraints and limited mind share
Go‑To‑Market & Execution
Lead the integrated go‑to‑market execution for KeysightCare across content generation, syndication across all venues and campaigns as well as field enablement
Drive programs that amplify the KeysightCare experience at key lifecycle moments (purchase, onboarding, use, support, renewal)
Ensure KeysightCare is consistently and accurately represented across:
Keysight.com and Keysight Support Portal (KSP)
Global campaigns and social programs
All customer viewable collateral
Insight, KeyTalk, onboarding, and seller enablement assets
Cross‑Functional Leadership
Serve as the primary marketing interface for KeysightCare to:
KGM (corporate brand and campaign integration)
IT (SFDC services data set, portal and digital experience integration)
KGSO Business Development and regional teams
Align cross‑functional stakeholders around shared goals, timelines, and success metrics without direct authority
Field Enablement & Storytelling
Develop compelling field enablement assets, trainings, success stories, FAQs, and proof points that make the KeysightCare value tangible for sellers and customers
Support global enablement moments such as Insight, new seller onboarding, and service‑related training initiatives
Measurement & Optimization
Define and track KPIs tied to business outcomes, including:
Attach rate and renewal influence
Lead generation and opportunity impact
Engagement across digital and campaign touchpoints
Continuously optimize programs based on performance data and regional feedback
Qualifications
Required Qualifications
7+ years of experience in product marketing, services marketing, or go‑to‑market roles
Proven experience owning and executing an integrated marketing strategy
Proven experience in creating and delivering high‑impact sales training
Strong cross‑functional leadership skills in complex, matrixed organizations
Ability to translate technical or service‑based offerings into clear, customer‑focused value messaging
Experience working with global teams and supporting regional execution
Preferred Qualifications
Experience marketing services, subscriptions, or lifecycle‑based offerings
Familiarity with digital customer journeys, portals, and self‑service experiences
Experience supporting field sales enablement and renewal‑focused motions
Comfort operating at both strategic and hands‑on execution levels
Careers Privacy Statement
Keysight is an Equal Opportunity Employer.
Salary – Santa Rosa, CA: Minimum $149,850; Midpoint $199,800; Maximum $249,750.
Salary – Colorado: Minimum $138,750; Midpoint $185,000; Maximum $231,250.
Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight Results Bonus Program.
US Employees may be eligible for the following benefits:
Medical, dental and vision
Health Savings Account
Health Care and Dependent Care Flexible Spending Accounts
Life, Accident, Disability insurance
Business Travel Accident and Business Travel Health
401(k) Plan
Flexible Time Off, Paid Holidays
Paid Family Leave
Discounts, Perks
Tuition Reimbursement
Adoption Assistance
ESPP (Employee Stock Purchase Plan)
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Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world‑class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award‑winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry‑first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
The Go‑to‑Market Product Manager for KeysightCare is responsible for owning the end‑to‑end strategy and execution of the KeysightCare Marketing Plan. This role serves as the primary owner for KeysightCare marketing—ensuring that the value of KeysightCare is consistently articulated, activated, and measured across the customer lifecycle, from initial purchase through renewal and expansion.
The role partners closely with KGM, KGS, IT, KGSO Business Development, and regional teams to translate strategy into measurable business impact, including attach rate growth, renewal performance, and increased customer engagement.
Success in This Role Looks Like
KeysightCare has a clear, consistent, and differentiated presence across all customer touchpoints
Sellers understand when, why, and how to position KeysightCare—supported by strong proof points
Marketing programs demonstrably support attach rate growth, renewals, and customer experience goals
Cross‑functional teams view this role as the go‑to owner for KeysightCare marketing direction
Responsibilities
Strategy & Ownership
Own and evolve the KeysightCare Marketing Strategy, building on the existing FY26 plan and Value Prop 2.0 foundation
Act as the business owner for KeysightCare marketing, ensuring clear priorities, roadmap alignment, and outcome‑driven execution
Translate customer insights, survey data, and field feedback into actionable messaging and program improvements
Jointly build campaign roadmaps with key stakeholders to maximize return, while operating under constraints and limited mind share
Go‑To‑Market & Execution
Lead the integrated go‑to‑market execution for KeysightCare across content generation, syndication across all venues and campaigns as well as field enablement
Drive programs that amplify the KeysightCare experience at key lifecycle moments (purchase, onboarding, use, support, renewal)
Ensure KeysightCare is consistently and accurately represented across:
Keysight.com and Keysight Support Portal (KSP)
Global campaigns and social programs
All customer viewable collateral
Insight, KeyTalk, onboarding, and seller enablement assets
Cross‑Functional Leadership
Serve as the primary marketing interface for KeysightCare to:
KGM (corporate brand and campaign integration)
IT (SFDC services data set, portal and digital experience integration)
KGSO Business Development and regional teams
Align cross‑functional stakeholders around shared goals, timelines, and success metrics without direct authority
Field Enablement & Storytelling
Develop compelling field enablement assets, trainings, success stories, FAQs, and proof points that make the KeysightCare value tangible for sellers and customers
Support global enablement moments such as Insight, new seller onboarding, and service‑related training initiatives
Measurement & Optimization
Define and track KPIs tied to business outcomes, including:
Attach rate and renewal influence
Lead generation and opportunity impact
Engagement across digital and campaign touchpoints
Continuously optimize programs based on performance data and regional feedback
Qualifications
Required Qualifications
7+ years of experience in product marketing, services marketing, or go‑to‑market roles
Proven experience owning and executing an integrated marketing strategy
Proven experience in creating and delivering high‑impact sales training
Strong cross‑functional leadership skills in complex, matrixed organizations
Ability to translate technical or service‑based offerings into clear, customer‑focused value messaging
Experience working with global teams and supporting regional execution
Preferred Qualifications
Experience marketing services, subscriptions, or lifecycle‑based offerings
Familiarity with digital customer journeys, portals, and self‑service experiences
Experience supporting field sales enablement and renewal‑focused motions
Comfort operating at both strategic and hands‑on execution levels
Careers Privacy Statement
Keysight is an Equal Opportunity Employer.
Salary – Santa Rosa, CA: Minimum $149,850; Midpoint $199,800; Maximum $249,750.
Salary – Colorado: Minimum $138,750; Midpoint $185,000; Maximum $231,250.
Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight Results Bonus Program.
US Employees may be eligible for the following benefits:
Medical, dental and vision
Health Savings Account
Health Care and Dependent Care Flexible Spending Accounts
Life, Accident, Disability insurance
Business Travel Accident and Business Travel Health
401(k) Plan
Flexible Time Off, Paid Holidays
Paid Family Leave
Discounts, Perks
Tuition Reimbursement
Adoption Assistance
ESPP (Employee Stock Purchase Plan)
#J-18808-Ljbffr