Coordinator III, Marketing and Outreach
Lone Star College, Mckinney, TX, United States
Job Description
Purpose and Scope: The Coordinator III, Marketing and Outreach collaborates with the LSC marketing team at System Office to develop a marketing plan for the LSC-University Centers and coordinates the implementation of the marketing plan. The responsibilities include multiple websites, social media presence, designing of marketing materials (online and printed), and coordinating outreach and public relations events. Attendance at some events is required during heavy orientation and graduation times. Serves as the point of contact for students inquiring about program information and university partners needing outreach support.
Essential Job Functions
Develops and implements integrated marketing strategy for LSC-University Center
Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms
Serve as project coordinator for major marketing events and initiatives through the University Centers
Supports increased offerings of university partner programs through the University Centers and collaborates with partners to improve student participation
Coordinate and maintain high inventory flow of marketing and publication materials and promotional items
Creates templates, navigation structures and other graphic elements
Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system
Prepares illustrations for use in publications, presentations, and the Web using various graphic design software
Designs publications and page layouts according to aesthetic and branding standards, applying knowledge of layout and computer software
Develops and coordinates communication plan for the outreach and recruitment of students; includes student tracking, email communication, social media, etc.
Collaborates with college staff and administrators on outreach, recruitment, admissions, and enrollment opportunities, including attendance at related events; also assists in hosting University Center events
Responsible for other reasonable, related duties as assigned
Knowledge, Skills, and Abilities
Ability to adapt to a changing environment
Ability to communicate effectively and work with diverse clientele in a team environment
Ability to meet deadlines
Knowledge of digital photography and graphic design skill set
Knowledge of multiple web tools such as HTML, DHTML, JavaScript, Photoshop, Illustrator, Adobe software programs and PowerPoint
Knowledge of web and marketing analytic tools
Strong writing, editing, project management, and attention to accuracy skills
Excellent interpersonal skills, and the ability to work in a student-centered, team-oriented environment
Physical Abilities
The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking, standing, bending, carrying of light items such as papers, books, or small parts, or driving an automobile. No special physical demands are required to perform the work.
Work Schedule and Conditions
Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
Interface with internal and external contacts as needed to carry out the functions of the position
Work is performed in a climate-controlled office with minimal exposure to safety hazards
Required Qualifications
Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience
Preferred Qualifications
Experience in public relations, marketing, communications
Experience with web and marketing analytics tools
Experience with website development and mobile usability and responsiveness
Experience in creating email engagement and social media content
Experience working in higher education
Salary
Hiring salary range is: $48,152 - $55,375
Legal Disclosures
Lone Star College is an EEO Employer. All positions are subject to a criminal background check.
Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.
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Purpose and Scope: The Coordinator III, Marketing and Outreach collaborates with the LSC marketing team at System Office to develop a marketing plan for the LSC-University Centers and coordinates the implementation of the marketing plan. The responsibilities include multiple websites, social media presence, designing of marketing materials (online and printed), and coordinating outreach and public relations events. Attendance at some events is required during heavy orientation and graduation times. Serves as the point of contact for students inquiring about program information and university partners needing outreach support.
Essential Job Functions
Develops and implements integrated marketing strategy for LSC-University Center
Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms
Serve as project coordinator for major marketing events and initiatives through the University Centers
Supports increased offerings of university partner programs through the University Centers and collaborates with partners to improve student participation
Coordinate and maintain high inventory flow of marketing and publication materials and promotional items
Creates templates, navigation structures and other graphic elements
Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system
Prepares illustrations for use in publications, presentations, and the Web using various graphic design software
Designs publications and page layouts according to aesthetic and branding standards, applying knowledge of layout and computer software
Develops and coordinates communication plan for the outreach and recruitment of students; includes student tracking, email communication, social media, etc.
Collaborates with college staff and administrators on outreach, recruitment, admissions, and enrollment opportunities, including attendance at related events; also assists in hosting University Center events
Responsible for other reasonable, related duties as assigned
Knowledge, Skills, and Abilities
Ability to adapt to a changing environment
Ability to communicate effectively and work with diverse clientele in a team environment
Ability to meet deadlines
Knowledge of digital photography and graphic design skill set
Knowledge of multiple web tools such as HTML, DHTML, JavaScript, Photoshop, Illustrator, Adobe software programs and PowerPoint
Knowledge of web and marketing analytic tools
Strong writing, editing, project management, and attention to accuracy skills
Excellent interpersonal skills, and the ability to work in a student-centered, team-oriented environment
Physical Abilities
The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking, standing, bending, carrying of light items such as papers, books, or small parts, or driving an automobile. No special physical demands are required to perform the work.
Work Schedule and Conditions
Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
Interface with internal and external contacts as needed to carry out the functions of the position
Work is performed in a climate-controlled office with minimal exposure to safety hazards
Required Qualifications
Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience
Preferred Qualifications
Experience in public relations, marketing, communications
Experience with web and marketing analytics tools
Experience with website development and mobile usability and responsiveness
Experience in creating email engagement and social media content
Experience working in higher education
Salary
Hiring salary range is: $48,152 - $55,375
Legal Disclosures
Lone Star College is an EEO Employer. All positions are subject to a criminal background check.
Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.
#J-18808-Ljbffr