Manager, Communications Design
IPG Media Brands, New York, NY, United States
Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub, and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable brands across automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Summary
As Manager, Communications Design, you are responsible for producing accurate and insightful consumer, cultural-relevant, media and market intelligence to contribute to an impactful communications/media plan. With direction from your Associate Director or Director, you translate strategic design imperatives (Strategy On A Page: SOAP) and communications ideas into data-driven inputs to identify and prioritize the best communications channels.
In this role, you lead the preparation of the communications/media plan flowchart via MediaTools or Lumina and ensure the plan is built on solid, data-rich fundamentals. You will work with partnerships, media publishers/distributors/suppliers, and the communications design team to ensure inputs required for the development of the media plan flowchart are accurate. The manager will develop junior talent and teach media planning fundamentals to internal teams and clients alike.
Responsibilities Create accurate substantiated and detailed media plans and media planning scenarios
Deliver day-to-day requests from the team in a timely, accurate manner, including disciplined and organized call-reports and timely follow-throughs
Organize and develop client-facing category, culture and competitive tracking documents
Collaborate with the Associate Director and Partnerships team to develop the RFP to brief internal partnerships/SBU teams and external partners
Manage the team output and development of the flowchart, including oversight of the plan being accurately produced within Ripple/MediaTools/Lumina to address reach/frequency and business goals
Lead best-practice production of audience and communications data and intelligence for the development of the communications plan
Contribute to ideation team sessions with Strategy and relevant SBU to generate creative and compelling connections ideas
Ensure timely, accurate delivery of day-to-day requests from the client and internal team
Maintain impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the client
Lead internal, client and partner agency status calls and updates; organize and coordinate call-reports with timely follow-ups
Digest the client goals/targets and lead compiling planning inputs, including competitive reporting, syndicated audience research, landscape trends, and campaign learnings
Required Skills & Experience Experience in an integrated planning role in media, publisher/vendor, or communications discipline
Media planning skills must be sufficient and able to be taught to junior team members
Ability to delegate, develop and oversee direct reports
Excellent written, verbal communication and presentation skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Initiative does not require candidates to have a college degree
Desired Skills & Experience 4+ years relevant experience with 1+ years of experience in managing or developing staff
Category or audience experience as relevant per assignment
Strong time-management and organizational skills
Proven problem-solving ability
We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on factors including current/former employee ranges for the position, market considerations, budgetary considerations, tenure and standing with the Company, and the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub, and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable brands across a broad portfolio of sectors. The company employs more than 18,000 professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range $80,000 — $85,000 USD
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Position Summary
As Manager, Communications Design, you are responsible for producing accurate and insightful consumer, cultural-relevant, media and market intelligence to contribute to an impactful communications/media plan. With direction from your Associate Director or Director, you translate strategic design imperatives (Strategy On A Page: SOAP) and communications ideas into data-driven inputs to identify and prioritize the best communications channels.
In this role, you lead the preparation of the communications/media plan flowchart via MediaTools or Lumina and ensure the plan is built on solid, data-rich fundamentals. You will work with partnerships, media publishers/distributors/suppliers, and the communications design team to ensure inputs required for the development of the media plan flowchart are accurate. The manager will develop junior talent and teach media planning fundamentals to internal teams and clients alike.
Responsibilities Create accurate substantiated and detailed media plans and media planning scenarios
Deliver day-to-day requests from the team in a timely, accurate manner, including disciplined and organized call-reports and timely follow-throughs
Organize and develop client-facing category, culture and competitive tracking documents
Collaborate with the Associate Director and Partnerships team to develop the RFP to brief internal partnerships/SBU teams and external partners
Manage the team output and development of the flowchart, including oversight of the plan being accurately produced within Ripple/MediaTools/Lumina to address reach/frequency and business goals
Lead best-practice production of audience and communications data and intelligence for the development of the communications plan
Contribute to ideation team sessions with Strategy and relevant SBU to generate creative and compelling connections ideas
Ensure timely, accurate delivery of day-to-day requests from the client and internal team
Maintain impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the client
Lead internal, client and partner agency status calls and updates; organize and coordinate call-reports with timely follow-ups
Digest the client goals/targets and lead compiling planning inputs, including competitive reporting, syndicated audience research, landscape trends, and campaign learnings
Required Skills & Experience Experience in an integrated planning role in media, publisher/vendor, or communications discipline
Media planning skills must be sufficient and able to be taught to junior team members
Ability to delegate, develop and oversee direct reports
Excellent written, verbal communication and presentation skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Initiative does not require candidates to have a college degree
Desired Skills & Experience 4+ years relevant experience with 1+ years of experience in managing or developing staff
Category or audience experience as relevant per assignment
Strong time-management and organizational skills
Proven problem-solving ability
We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on factors including current/former employee ranges for the position, market considerations, budgetary considerations, tenure and standing with the Company, and the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub, and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable brands across a broad portfolio of sectors. The company employs more than 18,000 professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range $80,000 — $85,000 USD
#J-18808-Ljbffr