Director, Media - LATAM
Ninjakitchen, Miami, FL, United States
About Us
SharkNinja is a global product design and technology company that delivers 5‑star rated lifestyle solutions. Powered by two trusted brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and expanding into multiple product categories, generating significant growth and market share gains. Headquartered in Needham, Massachusetts, SharkNinja employs more than 4,100 associates and sells its products at key retailers, online and offline, and through distributors worldwide.
SharkNinja is seeking a strategic, globally minded, and results‑driven media leader to oversee media excellence, cross‑regional strategy, and agile activation across Mexico and LATAM markets—core engines of global expansion.
As the Director of Media, LATAM you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full‑funnel media execution across emerging regions, ensuring top‑of‑funnel and brand‑building efforts complement performance‑driven plans led by DTC, Retail Media, and Amazon teams.
This is a high‑impact leadership role for a critical thinker who excels in complexity, thrives in high‑growth environments, and brings an agile, test‑and‑learn mindset to modern media.
Responsibilities Growth Market Paid Media Strategy & Execution Lead the development of integrated, full‑funnel media strategies for Mexico, Brazil, and LATAM markets, spanning top‑funnel with a “social‑first” mindset (Paid Social, Video, Partnerships), mid‑funnel channels (Paid Social), and complementing lower‑funnel programs (Amazon, Retail Media, DTC).
Create cross‑region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning.
Develop and maintain country‑level marketing strategies and budgets, balancing global priorities with local market realities.
Partner with regional and distributor marketing teams to co‑develop localized plans that reflect cultural nuances, market maturity, and commercial potential across LATAM.
Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.
Ensure media plans align with global priorities while reflecting local nuance and market realities.
Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.
Agile Campaign Management & Performance Optimization Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.
Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time.
Triangulate insights across analytics, MMM, brand lift, and in‑platform metrics to refine strategies and build learning agendas.
Cross Functional Partnership & Agency Leadership Serve as the senior media partner for Growth Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.
Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.
Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates.
Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.
Leadership, Influence, Capability Building Mentor and guide regional marketers, elevating media expertise across Growth Markets.
Establish a global‑to‑local media leadership framework that enhances consistency and operational excellence.
Act as a key member of the global media leadership team, providing insights and recommendations to senior executives.
Present strategies, performance updates, and opportunities with clarity, confidence, and influence.
Data, Measurement & Innovation Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy and incrementality frameworks.
Collaborate with Insights, Analytics, and Retail partners to develop Point‑of‑Sale dashboards and learning agendas that elevate decision‑making.
Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.
What You’ll Bring Qualifications 10–15+ years of experience in media strategy, planning, and investment across global or multi‑market environments.
Proven experience driving full‑funnel media programs in high‑growth consumer categories (tech, appliances, CPG, retail, etc.).
Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights.
Demonstrated success managing complex budgets and leading agency relationships.
Strong communication, collaboration, and stakeholder leadership skills.
Experience in matrixed, multinational environments with the ability to influence without authority.
Preferred Qualifications Experience in high‑growth consumer brands or multi‑category portfolio environments.
Demonstrated success driving SKU‑level performance and retailer‑aligned media activation.
Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM).
Familiarity with distributor models, retail media networks, and shopper media ecosystems.
Experience leading content systems, media transformations, or global playbook development.
Success in This Role Looks Like Growth Markets adopt consistent, agile, and high‑quality media planning practices.
Media investments unlock measurable brand growth and lift across diverse regions.
Markets plan and activate faster, with clearer frameworks and stronger decision‑making.
Playbooks, toolkits, and processes become trusted global standards.
SharkNinja drives outsized brand visibility and commercial impact across high‑growth regions.
Salary and Other Compensation: The annual salary range for this position is $171,900 — $210,100 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Benefits include medical, dental, vision, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.
Candidate Privacy Notice For candidates based in all regions, please refer to the Candidate Privacy Notice.
For candidates based in China, please refer to the Candidate Privacy Notice.
For candidates based in Vietnam, please refer to the Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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SharkNinja is a global product design and technology company that delivers 5‑star rated lifestyle solutions. Powered by two trusted brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and expanding into multiple product categories, generating significant growth and market share gains. Headquartered in Needham, Massachusetts, SharkNinja employs more than 4,100 associates and sells its products at key retailers, online and offline, and through distributors worldwide.
SharkNinja is seeking a strategic, globally minded, and results‑driven media leader to oversee media excellence, cross‑regional strategy, and agile activation across Mexico and LATAM markets—core engines of global expansion.
As the Director of Media, LATAM you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full‑funnel media execution across emerging regions, ensuring top‑of‑funnel and brand‑building efforts complement performance‑driven plans led by DTC, Retail Media, and Amazon teams.
This is a high‑impact leadership role for a critical thinker who excels in complexity, thrives in high‑growth environments, and brings an agile, test‑and‑learn mindset to modern media.
Responsibilities Growth Market Paid Media Strategy & Execution Lead the development of integrated, full‑funnel media strategies for Mexico, Brazil, and LATAM markets, spanning top‑funnel with a “social‑first” mindset (Paid Social, Video, Partnerships), mid‑funnel channels (Paid Social), and complementing lower‑funnel programs (Amazon, Retail Media, DTC).
Create cross‑region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning.
Develop and maintain country‑level marketing strategies and budgets, balancing global priorities with local market realities.
Partner with regional and distributor marketing teams to co‑develop localized plans that reflect cultural nuances, market maturity, and commercial potential across LATAM.
Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.
Ensure media plans align with global priorities while reflecting local nuance and market realities.
Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.
Agile Campaign Management & Performance Optimization Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.
Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time.
Triangulate insights across analytics, MMM, brand lift, and in‑platform metrics to refine strategies and build learning agendas.
Cross Functional Partnership & Agency Leadership Serve as the senior media partner for Growth Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.
Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.
Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates.
Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.
Leadership, Influence, Capability Building Mentor and guide regional marketers, elevating media expertise across Growth Markets.
Establish a global‑to‑local media leadership framework that enhances consistency and operational excellence.
Act as a key member of the global media leadership team, providing insights and recommendations to senior executives.
Present strategies, performance updates, and opportunities with clarity, confidence, and influence.
Data, Measurement & Innovation Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy and incrementality frameworks.
Collaborate with Insights, Analytics, and Retail partners to develop Point‑of‑Sale dashboards and learning agendas that elevate decision‑making.
Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.
What You’ll Bring Qualifications 10–15+ years of experience in media strategy, planning, and investment across global or multi‑market environments.
Proven experience driving full‑funnel media programs in high‑growth consumer categories (tech, appliances, CPG, retail, etc.).
Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights.
Demonstrated success managing complex budgets and leading agency relationships.
Strong communication, collaboration, and stakeholder leadership skills.
Experience in matrixed, multinational environments with the ability to influence without authority.
Preferred Qualifications Experience in high‑growth consumer brands or multi‑category portfolio environments.
Demonstrated success driving SKU‑level performance and retailer‑aligned media activation.
Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM).
Familiarity with distributor models, retail media networks, and shopper media ecosystems.
Experience leading content systems, media transformations, or global playbook development.
Success in This Role Looks Like Growth Markets adopt consistent, agile, and high‑quality media planning practices.
Media investments unlock measurable brand growth and lift across diverse regions.
Markets plan and activate faster, with clearer frameworks and stronger decision‑making.
Playbooks, toolkits, and processes become trusted global standards.
SharkNinja drives outsized brand visibility and commercial impact across high‑growth regions.
Salary and Other Compensation: The annual salary range for this position is $171,900 — $210,100 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Benefits include medical, dental, vision, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.
Candidate Privacy Notice For candidates based in all regions, please refer to the Candidate Privacy Notice.
For candidates based in China, please refer to the Candidate Privacy Notice.
For candidates based in Vietnam, please refer to the Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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