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Product Manager/Sr Product Manager, Marketing Cloud

salesforce.com, inc., San Francisco, CA, United States


Overview Role Description: Leads the definition and documentation of the technical and architectural requirements for high-touch customer engagements aimed at establishing reference-able success stories. This role focuses on all Marketing Cloud (MC) use cases (B2C and B2B), serving as the deep technical validator and blueprint creator for successful deployments. You will work closely with Agentforce Marketing Cloud customers to scope, implement, and manage our Marketing Next Generation platform. Candidates will lead high-scale customer implementations working directly with customers.
What You’ll Do Technical Deep Dives: Lead complex, hands-on, deep-dive technical discovery sessions with customer engineering and architecture teams to map the current state and future state of the Marketing Cloud implementation.
Architectural Validation & Blueprinting: Translate successful customer architecture into formal, referenceable assets, including solution blueprints, data flow diagrams, technical integration maps, and governance frameworks.
Data Reference Architecture: Help harmonize and manage complex data integrations using the Salesforce D360 product.
Reference Integrity: Act as the final technical gatekeeper for all success stories, validating technical metrics, feature utilization, integration approaches, and adherence to security and scalability best practices.
Cross-Cloud Expertise: Maintain a comprehensive understanding of all Marketing Cloud capabilities and integration points across the broader technology ecosystem (CRM, CDP, other clouds).
Internal Enablement: Synthesize successful reference architectures into repeatable frameworks and technical guides for internal Solution Engineering, Services, and Product teams.
Thought Leadership: Present validated technical architectures and best practices to internal audiences, partners, and technical customer groups.
Please note candidates need direct hands-on experience with Marketing Cloud products and must show direct experience implementing products within the Agentforce Marketing Portfolio (MCE, MCAE, Personalization, Marketing Intelligence, and D360/Data Cloud).
Requirements 7+ years of experience in Solution Architecture, Technical Consulting, or Principal-level Solution Engineering within the enterprise software or SaaS industry.
3+ years of experience specifically focused on designing, implementing, or validating architectures involving Marketing Cloud portfolio products.
Expert level domain knowledge implementing and using products within the Marketing Cloud portfolio and D360.
Proven ability to create clear, authoritative technical documentation and architectural diagrams for internal technical teams and external customer executives.
Expert-level knowledge of data architecture, integration patterns (API, event-driven), and security best practices in multi-cloud or hybrid environments.
Exceptional communication skills, capable of detailed technical discussions with developers and high-level architectural summaries for executives.
Experience managing high-stakes, customer-facing technical engagements and driving alignment across complex stakeholder groups.
Willingness to travel (e.g., 20-30%) for high-touch customer engagements.
BS or MS in Computer Science, Engineering, or a related technical field.
Skills Desired Achieved Architect-level Certification in Marketing Cloud or equivalent.
Experience with technical solutioning for both B2B and B2C use cases on a unified platform including MCE, MCAE, Personalization, Marketing Intelligence, and D360.
Proven ability to calculate and articulate the technical ROI of an architecture change (performance gains, cost savings, scalability).
Experience in a product-adjacent role, providing feedback to Product/Engineering based on deployment patterns in the field.
Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to shape the future for yourself, for AI, and the world.
Accommodations If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form.
Policy and Privacy Salesforce uses artificial intelligence (AI) tools to help recruiters assess candidates’ resumes and qualifications. Humans will always make hiring decisions. See the Candidate Privacy Statement for information about data use and AI opt-out options.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants. Salesforce believes in equality and an inclusive workplace free from discrimination. More details about compensation and benefits are provided, including base salary ranges depending on location.

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