Communications Manager-College of Nursing
University of Florida, Gainesville, FL, United States
Communications Manager – College of Nursing
Job No: 539537
Work Type: Full Time
Location: Main Campus (Gainesville, FL)
Job Description
The Manager of Communications and Marketing leads the strategy, development, execution and evaluation of integrated, multichannel communications and marketing initiatives that advance the College of Nursing’s academic programs, research, clinical initiatives and community impact. This role shapes and stewards the college’s brand identity across all internal and external platforms, including digital and social media, web, print and visual communications. It works closely with college leadership, faculty and administrative partners to ensure clear, consistent and compelling messaging, high‑quality visual standards and effective storytelling that enhance the college’s visibility and reputation. The manager provides creative leadership for graphic design and content development, offers strategic guidance on media relations, public relations and promotional campaigns in close coordination with UF Health Communications, uses data and research to inform goals and assess effectiveness, reports outcomes to key stakeholders, and supervises communications staff and student interns.
Responsibilities
Develop and implement the College of Nursing’s integrated marketing and communication strategies to promote academic programs, research, clinical practice and community engagement initiatives across key audiences.
Build collaborative relationships with academic leaders, faculty, staff and community partners to gather information and support shared projects.
Leverage compelling communications tools to shape powerful storytelling.
Work with the college webmaster and UF Health Communications digital teams to develop, design and maintain web content using the WordPress platform, ensuring alignment with policies, brand standards and accessibility requirements, and optimizing SEO.
Guide social media strategy across platforms, set editorial calendars, monitor metrics, and report on effectiveness.
Gather data and conduct research to inform strategies, establish goals, develop metrics and adjust processes as needed.
Interpret, apply and comply with all university and UF Health communications, marketing, branding and media policies.
Plan and manage the marketing and public relations budget in collaboration with the Executive Director of Operations and Strategic Initiatives.
Create, design and distribute internal and external communications across print, digital, web and social media platforms.
Develop concepts, draft content, design layouts and manage the full production process for signature publications (e.g., annual reports, magazines, impact summaries).
Produce high‑quality promotional materials, flyers, brochures, posters, digital graphics, advertisements and multimedia assets for academic programs, events, research and clinical initiatives.
Lead the College of Nursing communications team in writing, editing, producing and distributing multimedia content.
Coordinate with UF Health Communications’ Creative Services team for photography, videography, infographics, graphic design and animation.
Maintain and enforce College of Nursing brand standards across all channels.
Serve as subject‑matter expert for creative services, design standards, production processes and asset management.
Maintain a searchable archive of all design, marketing and communication assets.
Recruit, evaluate and select student interns; assign projects, provide coaching, skill development and performance evaluations; manage workflow for approximately two part‑time interns each semester.
Provide direction, guidance and oversight to ensure all communication and marketing strategies are executed effectively.
Align daily work with college‑wide strategic goals, support professional development, inspire and motivate staff, and ensure accountability for defined goals and timelines.
Meet regularly with College of Nursing and UF Health Communications leadership to support strategic initiatives and emerging needs.
Required Qualifications
Master’s degree in an appropriate area, or bachelor’s degree in an appropriate area and two years of relevant experience.
Preferred Qualifications
Excellent writing, editing, proofreading and oral presentation skills; ability to conceptualize, develop and produce content for a variety of communication channels.
Proficiency in Associated Press style, Microsoft Office, and other relevant communication platforms.
Commitment to creativity, accuracy, attention to detail and a customer‑service‑oriented attitude.
Demonstrated collaborative and collegial work style in a fast‑paced environment.
Effective time management, organizational skills and ability to manage multiple projects simultaneously.
Ability to coach, mentor and motivate others while holding them accountable for well‑defined goals and deliverables.
Experience in higher education and/or health care preferred.
Salary
$70,000 – $80,000
Equal Employment Opportunity Statement
The University of Florida is an Equal Employment Opportunity Employer.
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Job No: 539537
Work Type: Full Time
Location: Main Campus (Gainesville, FL)
Job Description
The Manager of Communications and Marketing leads the strategy, development, execution and evaluation of integrated, multichannel communications and marketing initiatives that advance the College of Nursing’s academic programs, research, clinical initiatives and community impact. This role shapes and stewards the college’s brand identity across all internal and external platforms, including digital and social media, web, print and visual communications. It works closely with college leadership, faculty and administrative partners to ensure clear, consistent and compelling messaging, high‑quality visual standards and effective storytelling that enhance the college’s visibility and reputation. The manager provides creative leadership for graphic design and content development, offers strategic guidance on media relations, public relations and promotional campaigns in close coordination with UF Health Communications, uses data and research to inform goals and assess effectiveness, reports outcomes to key stakeholders, and supervises communications staff and student interns.
Responsibilities
Develop and implement the College of Nursing’s integrated marketing and communication strategies to promote academic programs, research, clinical practice and community engagement initiatives across key audiences.
Build collaborative relationships with academic leaders, faculty, staff and community partners to gather information and support shared projects.
Leverage compelling communications tools to shape powerful storytelling.
Work with the college webmaster and UF Health Communications digital teams to develop, design and maintain web content using the WordPress platform, ensuring alignment with policies, brand standards and accessibility requirements, and optimizing SEO.
Guide social media strategy across platforms, set editorial calendars, monitor metrics, and report on effectiveness.
Gather data and conduct research to inform strategies, establish goals, develop metrics and adjust processes as needed.
Interpret, apply and comply with all university and UF Health communications, marketing, branding and media policies.
Plan and manage the marketing and public relations budget in collaboration with the Executive Director of Operations and Strategic Initiatives.
Create, design and distribute internal and external communications across print, digital, web and social media platforms.
Develop concepts, draft content, design layouts and manage the full production process for signature publications (e.g., annual reports, magazines, impact summaries).
Produce high‑quality promotional materials, flyers, brochures, posters, digital graphics, advertisements and multimedia assets for academic programs, events, research and clinical initiatives.
Lead the College of Nursing communications team in writing, editing, producing and distributing multimedia content.
Coordinate with UF Health Communications’ Creative Services team for photography, videography, infographics, graphic design and animation.
Maintain and enforce College of Nursing brand standards across all channels.
Serve as subject‑matter expert for creative services, design standards, production processes and asset management.
Maintain a searchable archive of all design, marketing and communication assets.
Recruit, evaluate and select student interns; assign projects, provide coaching, skill development and performance evaluations; manage workflow for approximately two part‑time interns each semester.
Provide direction, guidance and oversight to ensure all communication and marketing strategies are executed effectively.
Align daily work with college‑wide strategic goals, support professional development, inspire and motivate staff, and ensure accountability for defined goals and timelines.
Meet regularly with College of Nursing and UF Health Communications leadership to support strategic initiatives and emerging needs.
Required Qualifications
Master’s degree in an appropriate area, or bachelor’s degree in an appropriate area and two years of relevant experience.
Preferred Qualifications
Excellent writing, editing, proofreading and oral presentation skills; ability to conceptualize, develop and produce content for a variety of communication channels.
Proficiency in Associated Press style, Microsoft Office, and other relevant communication platforms.
Commitment to creativity, accuracy, attention to detail and a customer‑service‑oriented attitude.
Demonstrated collaborative and collegial work style in a fast‑paced environment.
Effective time management, organizational skills and ability to manage multiple projects simultaneously.
Ability to coach, mentor and motivate others while holding them accountable for well‑defined goals and deliverables.
Experience in higher education and/or health care preferred.
Salary
$70,000 – $80,000
Equal Employment Opportunity Statement
The University of Florida is an Equal Employment Opportunity Employer.
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