SEO/GEO Manager, News + Lifestyle

Job Description
This role will partner closely with our Editorial and Product teams to optimize content performance across new and lifestyle, while helping to evolve strategies for emerging search behaviors, including Generative Engine Optimization (GEO). The ideal candidate combines strong analytical skills with editorial instincts and is excited to work at the intersection of content, search, and audience growth.

This role reports to the Director of Search and is based in New York City.

Responsibilities

Execute SEO and GEO strategy across the TODAY.com and NBCNews.com content portfolio, with a focus on news and lifestyle.

Partner with editors to integrate SEO best practices into daily publishing workflows, from ideation through post-publication optimization

Lead the development and execution of forward-looking strategies

Optimize on-page elements at scale, including headlines, metadata, and internal linking structures

Analyze performance trends and identify opportunities for growth across both traditional search and emerging AI-driven discovery surfaces

Collaborate with Digital Analytics to surface insights and inform content decisions

Prepare materials for editorial meetings, including agendas, performance readouts, and follow-ups

Serve as a strategic partner to editorial stakeholders, ensuring SEO/GEO initiatives are prioritized and effectively executed

Support and mentor Sr. Analyst, contributing to overall team development

Qualifications

5+ years of experience in SEO, ideally within a media, publishing, or content-driven environment

Hands‑on experience executing SEO strategies, including keyword research, on‑page optimization, and performance analysis

Familiarity with analytics platforms such as Adobe Analytics or similar tools

Experience with technical SEO, with usage of tools such as Google Search Console, SEMrush, Botify

Understanding of how search performance connects to business outcomes (traffic, engagement, revenue, affiliate performance)

Working knowledge or interest in Generative Engine Optimization (GEO) and how AI‑driven search impacts content discovery

Desired Characteristics

Ability to combine strong analytical skills with editorial instincts and clearly translate search strategies into actionable guidance for journalists

Strong content strategy mindset, with experience supporting both news and lifestyle content

Editorial sensibility and ability to collaborate effectively with journalists and editors

Curiosity about evolving search trends, including AI‑driven experiences and zero‑click environments

Ability to manage multiple priorities, balancing daily execution with longer‑term strategic initiatives

Strong communication skills, with the ability to translate data into clear, actionable insights

Collaborative, proactive, and detail‑oriented approach to problem‑solving

Additional Requirements
Hybrid:

This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in‑office requirements at any time.

Benefits
This position is eligible for company‑sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85,000 - $115,000

Diversity & Inclusion
As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

#J-18808-Ljbffr