Analyst, Marketing Analytics
Hertz, New York, NY, United States
Job Description
Hertz Car Sales is transforming how consumers buy used vehicles - offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this growth journey, we're seeking a Marketing Analytics Analyst. The successful candidate will sit at the intersection of marketing, data, and business strategy, translating complex data into clear, actionable insights that drive measurable growth.
What You’ll Do
Marketing Channel Analytics & Performance Management
Own end-to-end analysis of marketing performance across channels (Search, Social, Programmatic, CTV, Marketplaces, CRM)
Develop and maintain reporting frameworks and dashboards to track KPIs including prospects, conversion, CAC, ROI, and contribution to sales
In partnership with our media agency, deliver weekly, monthly, and campaign-level performance insights with recommendations for optimization
Identify opportunities to improve channel mix, targeting, and budget allocation
Partner with media agency to evaluate geographic performance and scaling opportunities
Customer & Lifecycle Analytics
Analyze customer behavior across the funnel from acquisition through repeat purchase
In partnership with the Director, CRM and Lifecycle Marketing, develop segmentation frameworks (e.g., first-time buyers, financing segments) for activation across email and paid media channels
Identify drivers of prospect growth and conversion
Provide some support for personalization and CRM strategies with data-driven insights
Partner with data teams to enhance customer data models and audience strategies
Measurement, Attribution & Agency Partnership (MMM / MTA)
Serve as internal lead supporting MMM and MTA with agency partners
Translate business questions into analytical frameworks
Interpret outputs to inform budget allocation and channel contribution
Support incrementality testing and experiment design
Ensure insights are operationalized into marketing decisions
Reporting, Insights & Executive Storytelling
Translate data into clear business narratives and recommendations
Develop executive-ready reporting on performance vs targets
Highlight key drivers of growth and optimization opportunities
Support budget planning and forecasting with data insights
Data Infrastructure & Tools
Partner with Hertz Data and MarTech teams to ensure reliable data pipelines
Standardize KPIs and measurement frameworks
Drive adoption of analytics tools and reporting automation
What Success Looks Like
Clear visibility into marketing performance and ROI
Improved budget allocation and media efficiency
Insights that improve prospect volume and conversion
Integration of MMM, MTA, and testing into decisions
Analytics as a strategic partner to Growth Marketing
Experience & Requirements
2-4+ years in marketing or growth analytics
Experience with paid media and digital marketing analytics
Experience with MMM, MTA, or incrementality testing
Experience working with media or analytics agencies
Experience in eCommerce, automotive, or consumer businesses preferred
Technical Skills
Advanced SQL and Excel
Experience with Tableau, Looker, or similar tools
Familiarity with marketing platforms (Google Ads, Meta)
Understanding of attribution, experimentation, and forecasting
Core Competencies
Strong analytical and problem-solving skills
Ability to connect data to business outcomes
Strong communication and stakeholder influence
Detail-oriented with a bias for action
Collaborative cross-functional mindset
What You’ll Get
Up to 40% off the base rate of any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts – Theme Park Tickets, Gym Discounts & more
About Us
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
#J-18808-Ljbffr
Hertz Car Sales is transforming how consumers buy used vehicles - offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this growth journey, we're seeking a Marketing Analytics Analyst. The successful candidate will sit at the intersection of marketing, data, and business strategy, translating complex data into clear, actionable insights that drive measurable growth.
What You’ll Do
Marketing Channel Analytics & Performance Management
Own end-to-end analysis of marketing performance across channels (Search, Social, Programmatic, CTV, Marketplaces, CRM)
Develop and maintain reporting frameworks and dashboards to track KPIs including prospects, conversion, CAC, ROI, and contribution to sales
In partnership with our media agency, deliver weekly, monthly, and campaign-level performance insights with recommendations for optimization
Identify opportunities to improve channel mix, targeting, and budget allocation
Partner with media agency to evaluate geographic performance and scaling opportunities
Customer & Lifecycle Analytics
Analyze customer behavior across the funnel from acquisition through repeat purchase
In partnership with the Director, CRM and Lifecycle Marketing, develop segmentation frameworks (e.g., first-time buyers, financing segments) for activation across email and paid media channels
Identify drivers of prospect growth and conversion
Provide some support for personalization and CRM strategies with data-driven insights
Partner with data teams to enhance customer data models and audience strategies
Measurement, Attribution & Agency Partnership (MMM / MTA)
Serve as internal lead supporting MMM and MTA with agency partners
Translate business questions into analytical frameworks
Interpret outputs to inform budget allocation and channel contribution
Support incrementality testing and experiment design
Ensure insights are operationalized into marketing decisions
Reporting, Insights & Executive Storytelling
Translate data into clear business narratives and recommendations
Develop executive-ready reporting on performance vs targets
Highlight key drivers of growth and optimization opportunities
Support budget planning and forecasting with data insights
Data Infrastructure & Tools
Partner with Hertz Data and MarTech teams to ensure reliable data pipelines
Standardize KPIs and measurement frameworks
Drive adoption of analytics tools and reporting automation
What Success Looks Like
Clear visibility into marketing performance and ROI
Improved budget allocation and media efficiency
Insights that improve prospect volume and conversion
Integration of MMM, MTA, and testing into decisions
Analytics as a strategic partner to Growth Marketing
Experience & Requirements
2-4+ years in marketing or growth analytics
Experience with paid media and digital marketing analytics
Experience with MMM, MTA, or incrementality testing
Experience working with media or analytics agencies
Experience in eCommerce, automotive, or consumer businesses preferred
Technical Skills
Advanced SQL and Excel
Experience with Tableau, Looker, or similar tools
Familiarity with marketing platforms (Google Ads, Meta)
Understanding of attribution, experimentation, and forecasting
Core Competencies
Strong analytical and problem-solving skills
Ability to connect data to business outcomes
Strong communication and stakeholder influence
Detail-oriented with a bias for action
Collaborative cross-functional mindset
What You’ll Get
Up to 40% off the base rate of any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts – Theme Park Tickets, Gym Discounts & more
About Us
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
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