Product Manager, Consumer Marketing, CAPLYTA
Johnson & Johnson Innovative Medicine, Bedminster, NJ, United States
About The Role
This position is a critical member of the Neuroscience CAPLYTA® marketing team and reports to the Group Director of CAPLYTA®, Consumer Marketing. The individual in this position will serve as the operational and strategic backbone of the CAPLYTA® Consumer/Patient Marketing organization. The role is responsible for translating the CAPLYTA® brand ambition into clear priorities, disciplined execution, and scalable processes, enabling the team to operate with speed, rigor, and consistency. The role will support the consumer business across the adjunctive major depressive disorder and bipolar indications and ensure marketing investments, operations, and patient engagement efforts are aligned to drive growth and help achieve CAPLYTA®’s ambition of becoming the #1 branded atypical by 2027.
Job Responsibilities
Own the operational rhythm for CAPLYTA® Patient Marketing, including intake, prioritization, timelines, dependencies, and risk management.
Translate consumer strategy into annual and quarterly operating plans aligned to brand priorities.
Own the integrated consumer marketing calendar and organizational timeline to ensure initiatives are sequenced and executed effectively across the year.
Pressure-test prioritization and sequencing across initiatives to ensure focus on highest‑impact work.
Manage the consumer brand budget, including tracking spend, forecasting, and identifying risks and opportunities.
Oversee scopes of work, open POs, and financial tracking across agencies and vendors.
Identify and manage responsible budget areas and develop business cases for new investments.
Orchestrate agency and vendor execution, ensuring scopes, deliverables, timelines, and budgets are aligned.
Manage consulting engagements and vendor onboarding processes.
Partner with Procurement and Legal to support contracts that allow for future scalability and transition.
Establish clear ways of working across Consumer Marketing, agencies, and cross‑functional partners to reduce friction and rework.
Own PRC readiness and compliance hygiene across consumer and patient‑facing materials.
Anticipate regulatory and review feedback to minimize late‑stage revisions.
Handle submissions for needs assessment forms and the annual HCP plan.
Develop and implement modular brand templates and creative frameworks that allow assets to be efficiently repurposed and optimized across channels, audiences, and indications.
Partner with Agency and CAC to build scalable content systems that improve speed to market, reduce rework, and enable internal optimization.
Partner with analytics and media teams to inform template development based on performance insights and channel needs.
Define success metrics and partner with analytics teams and Media Excellence to inform optimization and investment decisions.
Design and lead patient advisory boards and partner on qualitative and quantitative research as needed.
Monitor key brand performance metrics, including patient ATUs and key channel KPIs, and translate insights into optimization plans.
Contribute critical patient insights into the Brand Planning process.
Effectively partner with sales training to ensure optimal training on assets and provide guidance on executional priorities to drive impactful execution.
Drive innovative solutions for delivering patient engagement in ways that meet evolving patient needs and information demands.
Support and help design disease‑state campaigns to enhance patient targeting and engagement.
Leverage AI, insights tools, and new technologies to support creative development, insights generation, and patient reach.
Work cross‑functionally with Media Excellence, SIA, IT, Digital Solutions, PECS, Market Access, and other key partners to ensure alignment and execution.
Ensure organized planning and coordination for asset development and approvals across CAC partners.
Be a connector across CAPLYTA® cross‑functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration.
This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.
Job Requirements
A minimum of a Bachelor’s degree is required; MBA preferred.
A minimum of 5 years of work experience, with 2 years in pharmaceutical healthcare marketing.
Consumer marketing experience preferred.
Psychiatry and/or mental health experience preferred.
Demonstrated experience in marketing operations, strategic planning, or portfolio management.
Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills.
Proven ability to influence without authority and drive impactful cross‑functional collaboration in large groups.
Strong understanding of promotional review processes and compliance.
Proven ability to manage complex cross‑functional initiatives and agency partners.
Demonstrated experience in critical marketing competencies such as strategic thinking and insights generation with strong attention to detail.
Most be innovative, proactive, and have strong business acumen.
Equal Opportunity Employer
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Pay Range
$102,000.00 - $177,100.00
Benefits
Vacation – 120 hours per calendar year
Sick time – 40 hours per calendar year (48 hours for State of Colorado, 56 hours for State of Washington)
Holiday pay, including Floating Holidays – 13 days per calendar year
Work, Personal and Family Time – up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52‑week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time‑Off – 80 hours per calendar year
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This position is a critical member of the Neuroscience CAPLYTA® marketing team and reports to the Group Director of CAPLYTA®, Consumer Marketing. The individual in this position will serve as the operational and strategic backbone of the CAPLYTA® Consumer/Patient Marketing organization. The role is responsible for translating the CAPLYTA® brand ambition into clear priorities, disciplined execution, and scalable processes, enabling the team to operate with speed, rigor, and consistency. The role will support the consumer business across the adjunctive major depressive disorder and bipolar indications and ensure marketing investments, operations, and patient engagement efforts are aligned to drive growth and help achieve CAPLYTA®’s ambition of becoming the #1 branded atypical by 2027.
Job Responsibilities
Own the operational rhythm for CAPLYTA® Patient Marketing, including intake, prioritization, timelines, dependencies, and risk management.
Translate consumer strategy into annual and quarterly operating plans aligned to brand priorities.
Own the integrated consumer marketing calendar and organizational timeline to ensure initiatives are sequenced and executed effectively across the year.
Pressure-test prioritization and sequencing across initiatives to ensure focus on highest‑impact work.
Manage the consumer brand budget, including tracking spend, forecasting, and identifying risks and opportunities.
Oversee scopes of work, open POs, and financial tracking across agencies and vendors.
Identify and manage responsible budget areas and develop business cases for new investments.
Orchestrate agency and vendor execution, ensuring scopes, deliverables, timelines, and budgets are aligned.
Manage consulting engagements and vendor onboarding processes.
Partner with Procurement and Legal to support contracts that allow for future scalability and transition.
Establish clear ways of working across Consumer Marketing, agencies, and cross‑functional partners to reduce friction and rework.
Own PRC readiness and compliance hygiene across consumer and patient‑facing materials.
Anticipate regulatory and review feedback to minimize late‑stage revisions.
Handle submissions for needs assessment forms and the annual HCP plan.
Develop and implement modular brand templates and creative frameworks that allow assets to be efficiently repurposed and optimized across channels, audiences, and indications.
Partner with Agency and CAC to build scalable content systems that improve speed to market, reduce rework, and enable internal optimization.
Partner with analytics and media teams to inform template development based on performance insights and channel needs.
Define success metrics and partner with analytics teams and Media Excellence to inform optimization and investment decisions.
Design and lead patient advisory boards and partner on qualitative and quantitative research as needed.
Monitor key brand performance metrics, including patient ATUs and key channel KPIs, and translate insights into optimization plans.
Contribute critical patient insights into the Brand Planning process.
Effectively partner with sales training to ensure optimal training on assets and provide guidance on executional priorities to drive impactful execution.
Drive innovative solutions for delivering patient engagement in ways that meet evolving patient needs and information demands.
Support and help design disease‑state campaigns to enhance patient targeting and engagement.
Leverage AI, insights tools, and new technologies to support creative development, insights generation, and patient reach.
Work cross‑functionally with Media Excellence, SIA, IT, Digital Solutions, PECS, Market Access, and other key partners to ensure alignment and execution.
Ensure organized planning and coordination for asset development and approvals across CAC partners.
Be a connector across CAPLYTA® cross‑functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration.
This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.
Job Requirements
A minimum of a Bachelor’s degree is required; MBA preferred.
A minimum of 5 years of work experience, with 2 years in pharmaceutical healthcare marketing.
Consumer marketing experience preferred.
Psychiatry and/or mental health experience preferred.
Demonstrated experience in marketing operations, strategic planning, or portfolio management.
Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills.
Proven ability to influence without authority and drive impactful cross‑functional collaboration in large groups.
Strong understanding of promotional review processes and compliance.
Proven ability to manage complex cross‑functional initiatives and agency partners.
Demonstrated experience in critical marketing competencies such as strategic thinking and insights generation with strong attention to detail.
Most be innovative, proactive, and have strong business acumen.
Equal Opportunity Employer
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Pay Range
$102,000.00 - $177,100.00
Benefits
Vacation – 120 hours per calendar year
Sick time – 40 hours per calendar year (48 hours for State of Colorado, 56 hours for State of Washington)
Holiday pay, including Floating Holidays – 13 days per calendar year
Work, Personal and Family Time – up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52‑week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time‑Off – 80 hours per calendar year
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