Business Development Manager (MI, IN, OH)
Mercury Marine, Lowell, MI, United States
Overview Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality.
Position Overview Work for the undisputed leader in the Marine Industry. Mercury Marine, a Division of Brunswick, based in Wisconsin, offers a unique, fun, and rewarding work environment that fosters individual growth and rewards performance in the Marine segment of the recreational industry. Mercury’s work environment is fast-paced, competitive and high-energy. Under the direction and supervision of the Regional Business Director, the Business Development Manager (BDM) will manage and grow the Mercury Marine dealer network within the sales zone by building relationships with dealers, OEMs, customers and developing strategic territory growth plans. The successful BDM will coach, consult, develop, and grow sales volume, market share and profitability to meet Mercury Marine objectives. Additional responsibilities include: developing a strategy to service existing accounts, developing new business; monitoring weekly reports and taking action as needed (including dealer calls, dealer visits, physical inventory checks and other tactical activities); working in National, Regional and local boat shows; attending sales meetings; utilizing computer and CRM tools; and generally managing customer accounts.
Essential Functions Develop and maintain strong working relationships with existing Mercury Marine dealers, boat sales representatives and prospective new dealers.
Demonstrate a strong commitment to the long-term development of Mercury dealers. Coach, manage, consult, and grow sales with specific and measurable objectives. A strong business acumen is essential.
Act as an internal and external expert on customer, prospective, competitive and market intelligence information. Represent the eyes and ears of the company.
Use data to discover opportunities and apply findings in discussions with dealers to reveal opportunities.
Be a skilled listener, mediator, and negotiator while achieving goals and protecting interests.
Have a proven track record of exceeding sales and market share goals with motivation to sell and grow market share.
Develop sales strategies, techniques, tactics, and training of product knowledge based on customer feedback and market environment. Present key selling points, features and benefits while exceeding customer needs and expectations.
Travel to multiple Mercury dealers’ sales and service locations within the assigned territory (at least 60% overnight travel; more during peak season).
Communicate customer requirements and coordinate with other departments to achieve objectives. Maintain strong cross-functional skills.
Work with inside customer account representatives, service personnel and credit personnel to achieve territory sales goals.
Attend Mercury-sponsored events, boat shows, open-houses, and dealer events on weekends as part of normal activity.
Geographic Territory This position serves Michigan, Northern Indiana and Northwest Ohio.
Qualifications Required Qualifications Bachelor’s Degree in Business Management, Marketing or equivalent.
Minimum 3 to 5 years of related business work experience within the Marine Industry, Recreational Industry or in Sales, Business or Marketing is preferred.
Strong verbal and written communication skills and ability to communicate cross-functionally.
Proficient in Microsoft Office applications (Word, Excel, PowerPoint), Internet/Intranet and CRM; ability to work remotely from a laptop.
Valid driver’s license and ability to travel at least 60% overnight.
Preferred Qualifications Strong data analysis and computer skills; ability to understand and analyze data and trends; driven by metrics.
Practical business sense and strong problem-solving skills, both strategically and tactically.
High sense of urgency, low ego, with credibility; persuasive when facing resistance.
Working Conditions Overnight travel required
Occasional weekend events
Why Brunswick Whatever tomorrow brings, we’ll be at the leading edge. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and more. Brunswick is recognized for making a splash with numerous awards.
About Mercury Headquartered in Fond du Lac, Wisconsin, Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation, Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury’s brand portfolio includes Mercury outboard engines, MerCruiser sterndrive and inboard packages, Mercury propellers, and more. More information is available at MercuryMarine.com.
The anticipated pay range for this position is $86,500 - $139,300 annually. The actual base pay offered will vary depending on qualifications, experience, business needs, and location. In addition to base pay, this position is eligible for a short-term incentive program.
Brunswick is an Equal Opportunity Employer. Diversity of experience and skills combined with passion is key to innovation and inspiration, and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. Brunswick participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For more information please visit the Brunswick website. All job offers will be made through the candidate portal upon applying via brunswick.com/careers.
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Position Overview Work for the undisputed leader in the Marine Industry. Mercury Marine, a Division of Brunswick, based in Wisconsin, offers a unique, fun, and rewarding work environment that fosters individual growth and rewards performance in the Marine segment of the recreational industry. Mercury’s work environment is fast-paced, competitive and high-energy. Under the direction and supervision of the Regional Business Director, the Business Development Manager (BDM) will manage and grow the Mercury Marine dealer network within the sales zone by building relationships with dealers, OEMs, customers and developing strategic territory growth plans. The successful BDM will coach, consult, develop, and grow sales volume, market share and profitability to meet Mercury Marine objectives. Additional responsibilities include: developing a strategy to service existing accounts, developing new business; monitoring weekly reports and taking action as needed (including dealer calls, dealer visits, physical inventory checks and other tactical activities); working in National, Regional and local boat shows; attending sales meetings; utilizing computer and CRM tools; and generally managing customer accounts.
Essential Functions Develop and maintain strong working relationships with existing Mercury Marine dealers, boat sales representatives and prospective new dealers.
Demonstrate a strong commitment to the long-term development of Mercury dealers. Coach, manage, consult, and grow sales with specific and measurable objectives. A strong business acumen is essential.
Act as an internal and external expert on customer, prospective, competitive and market intelligence information. Represent the eyes and ears of the company.
Use data to discover opportunities and apply findings in discussions with dealers to reveal opportunities.
Be a skilled listener, mediator, and negotiator while achieving goals and protecting interests.
Have a proven track record of exceeding sales and market share goals with motivation to sell and grow market share.
Develop sales strategies, techniques, tactics, and training of product knowledge based on customer feedback and market environment. Present key selling points, features and benefits while exceeding customer needs and expectations.
Travel to multiple Mercury dealers’ sales and service locations within the assigned territory (at least 60% overnight travel; more during peak season).
Communicate customer requirements and coordinate with other departments to achieve objectives. Maintain strong cross-functional skills.
Work with inside customer account representatives, service personnel and credit personnel to achieve territory sales goals.
Attend Mercury-sponsored events, boat shows, open-houses, and dealer events on weekends as part of normal activity.
Geographic Territory This position serves Michigan, Northern Indiana and Northwest Ohio.
Qualifications Required Qualifications Bachelor’s Degree in Business Management, Marketing or equivalent.
Minimum 3 to 5 years of related business work experience within the Marine Industry, Recreational Industry or in Sales, Business or Marketing is preferred.
Strong verbal and written communication skills and ability to communicate cross-functionally.
Proficient in Microsoft Office applications (Word, Excel, PowerPoint), Internet/Intranet and CRM; ability to work remotely from a laptop.
Valid driver’s license and ability to travel at least 60% overnight.
Preferred Qualifications Strong data analysis and computer skills; ability to understand and analyze data and trends; driven by metrics.
Practical business sense and strong problem-solving skills, both strategically and tactically.
High sense of urgency, low ego, with credibility; persuasive when facing resistance.
Working Conditions Overnight travel required
Occasional weekend events
Why Brunswick Whatever tomorrow brings, we’ll be at the leading edge. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and more. Brunswick is recognized for making a splash with numerous awards.
About Mercury Headquartered in Fond du Lac, Wisconsin, Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation, Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury’s brand portfolio includes Mercury outboard engines, MerCruiser sterndrive and inboard packages, Mercury propellers, and more. More information is available at MercuryMarine.com.
The anticipated pay range for this position is $86,500 - $139,300 annually. The actual base pay offered will vary depending on qualifications, experience, business needs, and location. In addition to base pay, this position is eligible for a short-term incentive program.
Brunswick is an Equal Opportunity Employer. Diversity of experience and skills combined with passion is key to innovation and inspiration, and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. Brunswick participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For more information please visit the Brunswick website. All job offers will be made through the candidate portal upon applying via brunswick.com/careers.
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