Business Development Manager
Novelty Inc., Greenfield, IN, United States
Business Development Manager – Independent & Value Market Division
Greenfield, IN | Novelty Inc.
What You’ll Do
Lead, coach, and develop the Outside Sales Representative team to aggressively drive new business growth with Independent Retailers & Operators across multiple channels, ensuring consistent attainment of monthly KPIs for new business acquisitions
Manage and elevate the Inside Sales team located in our Greenfield headquarters, ensuring daily execution of call campaigns, CRM sequencing, customer follow-up, and email outreach to increase revenue across targeted segments
Own and optimize CRM usage (preferably HubSpot) across both teams by building pipeline sequencing, reporting, and performance dashboards that drive accountability and transparency. Design, execute, and analyze large-scale email campaigns that convert prospects into active accounts and drive incremental revenue to Novelty Inc’s wholesale website
Lead all liquidation sales efforts through building processes, scaling customer acquisition, and increasing throughput of liquidation items with independent retailers, jobbers, and value-focused buyers
Achieve and exceed KPIs tied to Revenue Growth, Did Buys, Avg Invoice Amount, Points of Distribution, Innovation Launches, and Activities (Calls/Emails/Meetings), ensuring both Inside and Outside teams execute against clear performance metrics
Develop and manage account-specific and division-wide forecasts, growth plans, and market strategies that align with quarterly and annual targets
Ensure OSRs maintain a high-value cadence with Core Accounts while strategically transitioning appropriate accounts to Inside Sales for ongoing revenue growth
Grow the division by converting new leads from CRM pipelines, trade shows (travel required), digital campaigns, and proactive outreach into active buying accounts
Maintain pricing integrity across multiple routes to market and customer types
What Makes Novelty Inc. Different In This Role
Our portfolio includes high-impulse, high-velocity brands built to win in fast-turn environments. This leadership role will unlock revenue across the Novelty Inc. portfolio by empowering both the Outside and Inside Sales teams to scale growth with Independent Retailers, drive liquidation volume with Value customers, and convert digital traffic into meaningful wholesale website engagement. As the BDM, you’ll be at the intersection of sales leadership, CRM optimization, digital communication strategy, and independent-channel expansion—guiding a business unit with massive opportunity for scale
Who You Are
Experienced (3+ years) in Sales Leadership, Business Development, or Multi-Channel Sales within CPG, DSD, retail services, or related industries
A proven people leader with the ability to motivate, coach, and hold teams accountable to clear performance expectations
Savvy with CRM systems (HubSpot preferred) and skilled in building automated workflows, email campaigns, sequences, and reporting dashboards
Experienced in running high-volume or segmented email campaigns that drive digital conversions and customer engagement
Comfortable leading liquidation or secondary-market sales efforts and managing high-velocity product flows
Strategic, data-driven, persistent, and adept at optimizing both Inside Sales and Outside Sales processes
Skilled at selling and influencing across multiple retail channels while tailoring value propositions to unique customer segments
Confident in planning, presenting, influencing, and owning the executional rhythm of a high-performance sales organization
A relationship builder who fosters a culture of accountability, collaboration, and shared success across teams
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Greenfield, IN | Novelty Inc.
What You’ll Do
Lead, coach, and develop the Outside Sales Representative team to aggressively drive new business growth with Independent Retailers & Operators across multiple channels, ensuring consistent attainment of monthly KPIs for new business acquisitions
Manage and elevate the Inside Sales team located in our Greenfield headquarters, ensuring daily execution of call campaigns, CRM sequencing, customer follow-up, and email outreach to increase revenue across targeted segments
Own and optimize CRM usage (preferably HubSpot) across both teams by building pipeline sequencing, reporting, and performance dashboards that drive accountability and transparency. Design, execute, and analyze large-scale email campaigns that convert prospects into active accounts and drive incremental revenue to Novelty Inc’s wholesale website
Lead all liquidation sales efforts through building processes, scaling customer acquisition, and increasing throughput of liquidation items with independent retailers, jobbers, and value-focused buyers
Achieve and exceed KPIs tied to Revenue Growth, Did Buys, Avg Invoice Amount, Points of Distribution, Innovation Launches, and Activities (Calls/Emails/Meetings), ensuring both Inside and Outside teams execute against clear performance metrics
Develop and manage account-specific and division-wide forecasts, growth plans, and market strategies that align with quarterly and annual targets
Ensure OSRs maintain a high-value cadence with Core Accounts while strategically transitioning appropriate accounts to Inside Sales for ongoing revenue growth
Grow the division by converting new leads from CRM pipelines, trade shows (travel required), digital campaigns, and proactive outreach into active buying accounts
Maintain pricing integrity across multiple routes to market and customer types
What Makes Novelty Inc. Different In This Role
Our portfolio includes high-impulse, high-velocity brands built to win in fast-turn environments. This leadership role will unlock revenue across the Novelty Inc. portfolio by empowering both the Outside and Inside Sales teams to scale growth with Independent Retailers, drive liquidation volume with Value customers, and convert digital traffic into meaningful wholesale website engagement. As the BDM, you’ll be at the intersection of sales leadership, CRM optimization, digital communication strategy, and independent-channel expansion—guiding a business unit with massive opportunity for scale
Who You Are
Experienced (3+ years) in Sales Leadership, Business Development, or Multi-Channel Sales within CPG, DSD, retail services, or related industries
A proven people leader with the ability to motivate, coach, and hold teams accountable to clear performance expectations
Savvy with CRM systems (HubSpot preferred) and skilled in building automated workflows, email campaigns, sequences, and reporting dashboards
Experienced in running high-volume or segmented email campaigns that drive digital conversions and customer engagement
Comfortable leading liquidation or secondary-market sales efforts and managing high-velocity product flows
Strategic, data-driven, persistent, and adept at optimizing both Inside Sales and Outside Sales processes
Skilled at selling and influencing across multiple retail channels while tailoring value propositions to unique customer segments
Confident in planning, presenting, influencing, and owning the executional rhythm of a high-performance sales organization
A relationship builder who fosters a culture of accountability, collaboration, and shared success across teams
#J-18808-Ljbffr