Media Specialist
Central States Marketing, Peoria, IL, United States
Central States Marketing is seeking a dynamic and motivated Media Buyer to join our media team. You’ll be joining a company considered one of Central Illinois’ most innovative leaders in marketing. The Media Buyer supports the marketing department by assisting in the planning, execution, coordination, and tracking of traditional and digital media campaigns. This role primarily focuses on traditional media placements (print, out-of-home, radio, and broadcast support) while providing limited support for digital media monitoring and reporting. The ideal candidate is highly organized, detail-oriented, and able to manage multiple timelines and vendor relationships in a fast-paced environment.
Key Responsibilities
Coordination, development, and execution of traditional media buys across print, out-of-home (OOH), radio, and broadcast channels with moderate independence
Build and manage full media plans, including budget allocation, flighting strategies, market selection, and channel mix
Lead negotiations with vendors, stations, and publishers to secure competitive rates, added value, and premium placements
Maintain strong vendor relationships and proactively identify new media opportunities or cost efficiencies
Own insertion orders (IOs) from creation through approval, ensuring accuracy and alignment with campaign strategy
Support the development and tracking of media schedules, insertion orders (IOs), and placement confirmations
Oversee campaign timelines and ensure all placements launch on schedule, troubleshooting issues as they arise
Collaborate with internal teams (creative, account, digital) to align messaging, assets, and campaign execution
Monitor campaign pacing and performance, making real-time optimizations to improve delivery and efficiency
Lead post-campaign reconciliation, including invoice validation and discrepancy resolution
Lead on trafficking, documentation, and vendor communication on media buys
Stay informed on market trends, pricing shifts, and emerging opportunities within traditional media
Collaborate with digital teams to align cross-channel strategy, support performance tracking, and contribute to integrated campaign reporting and insights.
Assist in monitoring digital media campaign performance through reporting dashboards and analytics tools
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
1-2 years of experience in a marketing role or relevant internship experience.
Strong written and verbal communication skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Familiarity with Asana and Monday.com
Familiarity with social media platforms and content management systems.
Basic knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.
Knowledge of Google Looker Studio is a plus
Excellent organizational skills and attention to detail.
Ability to multitask and prioritize in a fast-paced environment.
Creative and innovative thinker.
Strong analytical and problem-solving skills.
Team player with a positive attitude.
Self-motivated and eager to learn.
Central States Marketing offers an attractive compensation package, which includes a competitive salary, 401(k) plan, PTO, holiday pay, and a comprehensive benefits program. CSM is an equal-opportunity employer committed to an inclusive workplace. Anyone interested is encouraged to apply and CSM does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Employment with Central States Marketing is contingent upon the satisfactory completion of a criminal background check.
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Key Responsibilities
Coordination, development, and execution of traditional media buys across print, out-of-home (OOH), radio, and broadcast channels with moderate independence
Build and manage full media plans, including budget allocation, flighting strategies, market selection, and channel mix
Lead negotiations with vendors, stations, and publishers to secure competitive rates, added value, and premium placements
Maintain strong vendor relationships and proactively identify new media opportunities or cost efficiencies
Own insertion orders (IOs) from creation through approval, ensuring accuracy and alignment with campaign strategy
Support the development and tracking of media schedules, insertion orders (IOs), and placement confirmations
Oversee campaign timelines and ensure all placements launch on schedule, troubleshooting issues as they arise
Collaborate with internal teams (creative, account, digital) to align messaging, assets, and campaign execution
Monitor campaign pacing and performance, making real-time optimizations to improve delivery and efficiency
Lead post-campaign reconciliation, including invoice validation and discrepancy resolution
Lead on trafficking, documentation, and vendor communication on media buys
Stay informed on market trends, pricing shifts, and emerging opportunities within traditional media
Collaborate with digital teams to align cross-channel strategy, support performance tracking, and contribute to integrated campaign reporting and insights.
Assist in monitoring digital media campaign performance through reporting dashboards and analytics tools
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
1-2 years of experience in a marketing role or relevant internship experience.
Strong written and verbal communication skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Familiarity with Asana and Monday.com
Familiarity with social media platforms and content management systems.
Basic knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.
Knowledge of Google Looker Studio is a plus
Excellent organizational skills and attention to detail.
Ability to multitask and prioritize in a fast-paced environment.
Creative and innovative thinker.
Strong analytical and problem-solving skills.
Team player with a positive attitude.
Self-motivated and eager to learn.
Central States Marketing offers an attractive compensation package, which includes a competitive salary, 401(k) plan, PTO, holiday pay, and a comprehensive benefits program. CSM is an equal-opportunity employer committed to an inclusive workplace. Anyone interested is encouraged to apply and CSM does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Employment with Central States Marketing is contingent upon the satisfactory completion of a criminal background check.
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