Golf Operations Manager – Royal Cromer Golf Club, Norfolk
Golf Club Managers Association, Golf, FL, United States
Position Overview
Assist the General Manager in delivering the Club’s Strategic Plan by managing day‑to‑day golf operational performance alongside the team at Royal Cromer Golf Club. The Golf Operations Manager is responsible for delivering high operational standards, service quality, and a consistently excellent member and visitor experience.
Member and Visitor Relations
Foster positive relationships with members and visitors, acting as an exceptional brand ambassador and continuously seeking improvement opportunities.
Prepare and coordinate member communications and marketing content in line with the agreed communications strategy.
Assist the General Manager with membership application management, from initial enquiries to onboarding and waiting‑list administration.
Ensure visitor and society group bookings are handled efficiently and professionally.
Coordinate the operational delivery of golf events and functions—including competitions, society days, open days and corporate events—to maintain high standards.
Maintain member and visitor data through the Club’s management systems and collate information for fixtures, diaries and matches.
Upsell the Club’s on‑site accommodation within social channels and directly with customers, managing bookings and updating relevant departments.
Assist in promoting junior recruitment and initiatives such as the Women in Golf Charter.
Support the enhancement of overall service culture, including first impressions and day‑to‑day interactions.
Operations and Facilities
Collaborate with the General Manager and Heads of Department to ensure all operations run smoothly, effectively and efficiently.
Propose operational initiatives to enhance the golfing experience, seeking approval from the General Manager.
Ensure compliance with operational policies and report risk matters to the General Manager.
Support Club committees—captain’s committee, Handicap & Competitions, Social committee and sectional committees—to facilitate seamless communication.
Work flexible hours, including weekends and evenings, to meet operational demands.
Sales, Marketing and Commercial
Support execution of the club’s commercial strategy: membership drives, visitor rounds, society business and corporate & event functions.
Implement marketing campaigns and track performance against growth targets.
Monitor competitor data and present recommendations to the General Manager.
Staff and Culture
Provide day‑to‑day support and collaborate with department managers and frontline teams to foster a professional, member‑centric culture.
Facilitate regular team briefings, support training and development initiatives, and assist with staffing rotas, performance reviews and recruitment.
Act as a visible, accessible and approachable presence within the Club, positively representing the organisation to members, guests and visitors.
This is not an exhaustive list of duties; others may be added as required to ensure proper job performance.
Requirements
Experience
Proven experience within a golf club environment, ideally with a background in Private Members Golf Clubs.
Qualifications or significant experience in the golf industry, ideally including previous engagement with the PGA, GCMA and/or CMAE.
Exposure to marketing, communications and member relations in previous roles.
Skills
Passion for golf and an understanding of delivering excellence in the club industry.
Excellent organisational and time‑management skills; able to juggle multiple priorities.
Strong interpersonal and communication skills with members, guests, suppliers and staff.
Proficiency in Microsoft Office Suite, website content management systems and social media.
Calm, adaptable and resilient under pressure.
Positive, hands‑on leadership style with a collaborative approach across departments.
Success Indicated By
High member satisfaction and retention.
Smooth, professional delivery of member, visitor and society events.
What We Offer
Competitive salary based on experience.
Full‑time position.
Club Membership.
GCMA membership.
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Assist the General Manager in delivering the Club’s Strategic Plan by managing day‑to‑day golf operational performance alongside the team at Royal Cromer Golf Club. The Golf Operations Manager is responsible for delivering high operational standards, service quality, and a consistently excellent member and visitor experience.
Member and Visitor Relations
Foster positive relationships with members and visitors, acting as an exceptional brand ambassador and continuously seeking improvement opportunities.
Prepare and coordinate member communications and marketing content in line with the agreed communications strategy.
Assist the General Manager with membership application management, from initial enquiries to onboarding and waiting‑list administration.
Ensure visitor and society group bookings are handled efficiently and professionally.
Coordinate the operational delivery of golf events and functions—including competitions, society days, open days and corporate events—to maintain high standards.
Maintain member and visitor data through the Club’s management systems and collate information for fixtures, diaries and matches.
Upsell the Club’s on‑site accommodation within social channels and directly with customers, managing bookings and updating relevant departments.
Assist in promoting junior recruitment and initiatives such as the Women in Golf Charter.
Support the enhancement of overall service culture, including first impressions and day‑to‑day interactions.
Operations and Facilities
Collaborate with the General Manager and Heads of Department to ensure all operations run smoothly, effectively and efficiently.
Propose operational initiatives to enhance the golfing experience, seeking approval from the General Manager.
Ensure compliance with operational policies and report risk matters to the General Manager.
Support Club committees—captain’s committee, Handicap & Competitions, Social committee and sectional committees—to facilitate seamless communication.
Work flexible hours, including weekends and evenings, to meet operational demands.
Sales, Marketing and Commercial
Support execution of the club’s commercial strategy: membership drives, visitor rounds, society business and corporate & event functions.
Implement marketing campaigns and track performance against growth targets.
Monitor competitor data and present recommendations to the General Manager.
Staff and Culture
Provide day‑to‑day support and collaborate with department managers and frontline teams to foster a professional, member‑centric culture.
Facilitate regular team briefings, support training and development initiatives, and assist with staffing rotas, performance reviews and recruitment.
Act as a visible, accessible and approachable presence within the Club, positively representing the organisation to members, guests and visitors.
This is not an exhaustive list of duties; others may be added as required to ensure proper job performance.
Requirements
Experience
Proven experience within a golf club environment, ideally with a background in Private Members Golf Clubs.
Qualifications or significant experience in the golf industry, ideally including previous engagement with the PGA, GCMA and/or CMAE.
Exposure to marketing, communications and member relations in previous roles.
Skills
Passion for golf and an understanding of delivering excellence in the club industry.
Excellent organisational and time‑management skills; able to juggle multiple priorities.
Strong interpersonal and communication skills with members, guests, suppliers and staff.
Proficiency in Microsoft Office Suite, website content management systems and social media.
Calm, adaptable and resilient under pressure.
Positive, hands‑on leadership style with a collaborative approach across departments.
Success Indicated By
High member satisfaction and retention.
Smooth, professional delivery of member, visitor and society events.
What We Offer
Competitive salary based on experience.
Full‑time position.
Club Membership.
GCMA membership.
#J-18808-Ljbffr