Manager, Market Insights (REMOTE)
Stryker, Portage, MI, United States
Responsibilities
Lead competitive intelligence across key product lines—evaluate competitor offerings, positioning, go-to-market moves, and market activity/penetration.
Advise stakeholders on major competitors and implications for marketing and customer engagement strategy.
Build and maintain a scalable competitive monitoring approach (tools, processes, and resourcing) to track landscape shifts and recommend responses.
Define insight needs with partners and translate them into clear research questions, hypotheses, and decision-ready deliverables.
Select and apply appropriate qualitative/quantitative methods; integrate primary research with third-party sources to generate actionable insights.
Ensure research rigor—assess validity/reliability, understand statistical significance and basic hypothesis testing, and communicate limitations clearly.
Coach and enable others to conduct, interpret, and apply research findings; establish repeatable research processes and best practices.
Synthesize industry trends and regulatory developments using research and third-party data; share implications for the business.
Maintain a strong external POV by engaging with industry associations, publications, and market/industry thought leaders.
Lead and develop a high-performing team (hiring, coaching, performance management) and foster an environment of growth and accountability.
Influence cross-functionally—build collaborative relationships, adapt quickly to new inputs, and drive decisions that balance near‑term needs with company‑wide impact.
Requirements
Bachelor’s degree required
8+ years of professional work experience required
2+ years of market research or market strategy experience required
Preferred Qualifications
MBA preferred
2+ years of people management experience preferred
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Lead competitive intelligence across key product lines—evaluate competitor offerings, positioning, go-to-market moves, and market activity/penetration.
Advise stakeholders on major competitors and implications for marketing and customer engagement strategy.
Build and maintain a scalable competitive monitoring approach (tools, processes, and resourcing) to track landscape shifts and recommend responses.
Define insight needs with partners and translate them into clear research questions, hypotheses, and decision-ready deliverables.
Select and apply appropriate qualitative/quantitative methods; integrate primary research with third-party sources to generate actionable insights.
Ensure research rigor—assess validity/reliability, understand statistical significance and basic hypothesis testing, and communicate limitations clearly.
Coach and enable others to conduct, interpret, and apply research findings; establish repeatable research processes and best practices.
Synthesize industry trends and regulatory developments using research and third-party data; share implications for the business.
Maintain a strong external POV by engaging with industry associations, publications, and market/industry thought leaders.
Lead and develop a high-performing team (hiring, coaching, performance management) and foster an environment of growth and accountability.
Influence cross-functionally—build collaborative relationships, adapt quickly to new inputs, and drive decisions that balance near‑term needs with company‑wide impact.
Requirements
Bachelor’s degree required
8+ years of professional work experience required
2+ years of market research or market strategy experience required
Preferred Qualifications
MBA preferred
2+ years of people management experience preferred
#J-18808-Ljbffr