Tag Management Specialist
Thesummitretirement, Florida, NY, United States
POSITION SUMMARY
We are seeking a highly technical
Digital Measurement & Tagging Specialist
to lead the end-to-end implementation of our tracking ecosystem. You will be responsible for ensuring that every marketing dollar is accounted for by maintaining a seamless data flow between our websites,
Google Tag Manager , and our various advertising platforms including
Google ,
Meta , and
Microsoft .
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
1. Google Tag Manager & Infrastructure
Architecture & Deployment:
Manage the full implementation of
Google Tag Manager (GTM)
containers, including complex
Triggers & Variables
to capture granular user data.
Server-Side Implementation:
Lead the transition to and maintenance of
Server-Side Tag Manager , improving data privacy, security, and website performance.
Quality Assurance:
Execute rigorous
Preview & Debugging
processes to ensure tags fire correctly without impacting site speed or user experience.
2. Analytics & Reporting Ecosystem
GA4 Mastery:
Drive
Google Analytics 4
setups and migrations, ensuring data continuity and accuracy across all web properties.
Search Integration:
Configure
Google Search Console
and manage
Search Console API
integrations to sync organic performance data with
GA4 reporting .
UTM Governance:
Standardize
UTM Tagging
protocols across all paid and organic channels to ensure clean attribution.
3. Conversion Tracking & Paid Media Support
Action Optimization:
Define and
setup conversion actions
that align with business KPIs, including deep‑funnel events and
lead form tracking .
Platform Syncing:
Manage the
importing of GA4 conversion actions into Google Ads
to optimize bidding strategies and ROI.
Multi‑Channel Tracking:
Oversee measurement for
Google Ads
and
Microsoft Ads , ensuring pixels and conversion scripts are firing accurately for both platforms.
4. Testing & Technical Management
End-to-End Testing:
Conduct comprehensive
conversion tracking form testing
to validate that leads are being captured in both the CRM and advertising platforms.
API Management:
Utilize
Google Search Console API Management
to automate data exports, custom reporting dashboards, user management and property activation.
5. Data Visualization & API Management
Looker Studio:
Create comprehensive dashboards utilizing
data blending
and
real-time data access
to visualize performance.
Search Console API:
Manage
Google Search Console API
connections for advanced SEO data extraction and reporting
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATIONAL REQUIREMENTS AND EXPERIENCE
Technical Expertise: Advanced proficiency in GTM (Web & Server‑Side) and GA4.
Platform Knowledge: Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
Problem Solving: Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
Data Integrity: Strong understanding of UTM parameters and data layering to ensure high‑quality reporting.
Communication: Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
Experience with a variety of Marketing Automation and CMS systems is a plus.
Capacity to function in a fast‑paced, high‑pressure environment.
Strong time management and multitasking skills with the ability to prioritize tasks.
Ability to follow and take direction and feedback.
Ability to build relationships and articulate ideas well with a keen attention to detail.
Critical thinking and problem‑solving skills.
Ability to work with teams and collaborate.
KNOWLEDGE, SKILLS AND ABILITIES
Language Skills:
Above average communication skills.
Reasoning Ability:
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities:
Excellent writing, grammar, editing, copywriting and presentation skills required. Ability to multi‑task in a fast‑paced environment.
ENVIROMENTAL CAPABILITY
Works primarily indoors in a climate‑controlled setting.
PHYSICAL REQUIRMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for long periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for long periods of time. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
#J-18808-Ljbffr
We are seeking a highly technical
Digital Measurement & Tagging Specialist
to lead the end-to-end implementation of our tracking ecosystem. You will be responsible for ensuring that every marketing dollar is accounted for by maintaining a seamless data flow between our websites,
Google Tag Manager , and our various advertising platforms including
Google ,
Meta , and
Microsoft .
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
1. Google Tag Manager & Infrastructure
Architecture & Deployment:
Manage the full implementation of
Google Tag Manager (GTM)
containers, including complex
Triggers & Variables
to capture granular user data.
Server-Side Implementation:
Lead the transition to and maintenance of
Server-Side Tag Manager , improving data privacy, security, and website performance.
Quality Assurance:
Execute rigorous
Preview & Debugging
processes to ensure tags fire correctly without impacting site speed or user experience.
2. Analytics & Reporting Ecosystem
GA4 Mastery:
Drive
Google Analytics 4
setups and migrations, ensuring data continuity and accuracy across all web properties.
Search Integration:
Configure
Google Search Console
and manage
Search Console API
integrations to sync organic performance data with
GA4 reporting .
UTM Governance:
Standardize
UTM Tagging
protocols across all paid and organic channels to ensure clean attribution.
3. Conversion Tracking & Paid Media Support
Action Optimization:
Define and
setup conversion actions
that align with business KPIs, including deep‑funnel events and
lead form tracking .
Platform Syncing:
Manage the
importing of GA4 conversion actions into Google Ads
to optimize bidding strategies and ROI.
Multi‑Channel Tracking:
Oversee measurement for
Google Ads
and
Microsoft Ads , ensuring pixels and conversion scripts are firing accurately for both platforms.
4. Testing & Technical Management
End-to-End Testing:
Conduct comprehensive
conversion tracking form testing
to validate that leads are being captured in both the CRM and advertising platforms.
API Management:
Utilize
Google Search Console API Management
to automate data exports, custom reporting dashboards, user management and property activation.
5. Data Visualization & API Management
Looker Studio:
Create comprehensive dashboards utilizing
data blending
and
real-time data access
to visualize performance.
Search Console API:
Manage
Google Search Console API
connections for advanced SEO data extraction and reporting
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATIONAL REQUIREMENTS AND EXPERIENCE
Technical Expertise: Advanced proficiency in GTM (Web & Server‑Side) and GA4.
Platform Knowledge: Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
Problem Solving: Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
Data Integrity: Strong understanding of UTM parameters and data layering to ensure high‑quality reporting.
Communication: Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
Experience with a variety of Marketing Automation and CMS systems is a plus.
Capacity to function in a fast‑paced, high‑pressure environment.
Strong time management and multitasking skills with the ability to prioritize tasks.
Ability to follow and take direction and feedback.
Ability to build relationships and articulate ideas well with a keen attention to detail.
Critical thinking and problem‑solving skills.
Ability to work with teams and collaborate.
KNOWLEDGE, SKILLS AND ABILITIES
Language Skills:
Above average communication skills.
Reasoning Ability:
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities:
Excellent writing, grammar, editing, copywriting and presentation skills required. Ability to multi‑task in a fast‑paced environment.
ENVIROMENTAL CAPABILITY
Works primarily indoors in a climate‑controlled setting.
PHYSICAL REQUIRMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for long periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for long periods of time. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
#J-18808-Ljbffr