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Data Layer Developer

3B Staffing LLC, Tampa, FL, United States


POSITION

Data Layer Developer

LOCATION

Onsite - 4X a week - Tampa, FL

DURATION

6+ months CONTRACT TO HIRE

C2C PAY RATE

$

75 - $85

/hr c2c max

INTERVIEW TYPE

Video

Sponsorship

No (Must be able to convert without sponsorship

REQUIRED SKILLS

The intent of this role is to own and rearchitect the websites data layer.

Technical Skills
Advanced JavaScript/TypeScript development with focus on data layer architecture and implementation
Extensive experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) configuration and deployment
Expert knowledge of data layer event schemas and customer journey tracking
Strong understanding of eCommerce tracking requirements and implementation standards
Analytics & Tracking

Google Analytics 4 implementation, configuration, and debugging
Custom event tracking and enhanced eCommerce measurement
Cross-domain tracking setup and maintenance
Advanced data collection strategies using custom dimensions and metrics
Experience with A/B testing platforms and conversion tracking
Data Layer & Integration

Development and maintenance of website data layer architecture
Implementation of standardized data schemas (e.g., W3C)
Integration with third-party marketing and analytics platforms
Tag management system configuration and governance
Custom variable and trigger creation in GTM
Third-Party Technologies

Experience with marketing pixels (Meta, Pinterest, TikTok, etc.)
Familiarity with affiliate tracking platforms
Implementation of retargeting solutions
Integration with CRM and marketing automation platforms
Experience with consent management platforms (OneTrust, TrustArc)
Additional Beneficial Skills

Creation of technical documentation for data layer implementations
Development of tracking specifications and requirements
Cross-functional collaboration with marketing and development teams
Tag governance and implementation standards maintenance
Required Experience

Minimum 3-5 years of data layer development
Proven experience with GA4 implementations
History of successful e-commerce projects
Experience with high-traffic retail websites