Director, Connections and Media Planning
Coca-Cola HBC, Atlanta, GA, United States
Director, E2E Connections and Media
The Director, E2E Connections and Media role is responsible, in partnership with Brand, IMX, and FLM/Commercial teams and Content Partners, for building and orchestrating best‑in‑class holistic connection plans across all media channels (paid, earned, owned, and commerce). The role interprets consumer insights and trends, aligns business strategy with communication strategies, and develops optimal connection plans.
Responsibilities
Holistic Media Investment, Strategy & Planning
– Lead omni‑channel media strategy, develop audience‑centric plans, balance upper‑funnel brand building with lower‑funnel commerce tactics, manage budget allocation, and negotiate streamlined deals with agencies and vendors.
Data‑Driven Audience Planning & Insights
– Use customer data, segmentation studies, and advanced analytics to target audiences, brief agencies with clear parameters, and refine strategies through look‑alike modeling and first‑party data.
Measurement & Analytics Integration
– Embed analytics in every initiative, set KPIs, monitor performance, conduct post‑campaign analyses, and iterate learning cycles to maximize ROI and brand lift.
Cross‑Functional Partnership
– Act as a bridge between media and other teams, translating business objectives into media briefs, participating in brand and campaign planning, and ensuring media strategies align with broader marketing plans.
Agency & Partner Management
– Oversee day‑to‑day execution with agencies, set clear expectations, maintain relationships, ensure rigorous planning standards, and coordinate media and creative work.
Innovation in Media Activation
– Scout emerging platforms, champion AI‑powered tools, test new media formats, and position Coca‑Cola NA as a leader in omni‑channel media.
Team Engagement
– Foster collaboration, agility, continuous learning, and celebrate successes to sustain engagement and morale.
Core Functional Competencies
Digital marketing transformation.
Audience segmentation.
Advanced media expertise with ROI focus.
Agency leadership.
Data governance and analytics.
Technology‑enabled data enablement.
Education
Bachelor's degree in Communications, Marketing, or a related field required.
Required Experience
Media
– 10+ years of deep experience in omni‑channel media planning and activation across traditional, digital, social, and retail/commerce media.
Audience Planning
– Skilled in programmatic buying, look‑alike targeting, and contextual targeting to reach the right consumers.
Innovation
– Proven track record of driving or contributing to media transformation and data‑driven planning processes.
Data & Analytics Savvy
– Strong understanding of marketing analytics, measurement techniques, and use of MarTech/AdTech (DMP, DSP, CDP).
Communication and Storytelling
– Excellent written and verbal communication; capable of articulating media strategies and results to senior leadership and non‑media audiences.
Project Management
– Outstanding organizational skills, ability to manage multiple campaigns and deadlines in a fast‑paced environment.
Agency Management
– Experience leading and managing agency partners, driving effective planning and execution.
Preferred Qualifications
Executive presence.
Strategic thinking and strategy development.
Current knowledge of brand and consumer marketing trends.
Experience in media core functions and all forms of media buying.
Benefits & Compensation
Pay Range: $169,000 – $200,000 (United States).
Annual Incentive Reference Value Percentage: 30%
Location & Travel
Location(s): United States of America.
City/Cities: Atlanta.
Travel Required: 0% – 25%.
Relocation Provided: No.
Job Posting End Date: May 4, 2026.
Equal Opportunity Employer Statement
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards, best practices and applicable privacy laws.
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The Director, E2E Connections and Media role is responsible, in partnership with Brand, IMX, and FLM/Commercial teams and Content Partners, for building and orchestrating best‑in‑class holistic connection plans across all media channels (paid, earned, owned, and commerce). The role interprets consumer insights and trends, aligns business strategy with communication strategies, and develops optimal connection plans.
Responsibilities
Holistic Media Investment, Strategy & Planning
– Lead omni‑channel media strategy, develop audience‑centric plans, balance upper‑funnel brand building with lower‑funnel commerce tactics, manage budget allocation, and negotiate streamlined deals with agencies and vendors.
Data‑Driven Audience Planning & Insights
– Use customer data, segmentation studies, and advanced analytics to target audiences, brief agencies with clear parameters, and refine strategies through look‑alike modeling and first‑party data.
Measurement & Analytics Integration
– Embed analytics in every initiative, set KPIs, monitor performance, conduct post‑campaign analyses, and iterate learning cycles to maximize ROI and brand lift.
Cross‑Functional Partnership
– Act as a bridge between media and other teams, translating business objectives into media briefs, participating in brand and campaign planning, and ensuring media strategies align with broader marketing plans.
Agency & Partner Management
– Oversee day‑to‑day execution with agencies, set clear expectations, maintain relationships, ensure rigorous planning standards, and coordinate media and creative work.
Innovation in Media Activation
– Scout emerging platforms, champion AI‑powered tools, test new media formats, and position Coca‑Cola NA as a leader in omni‑channel media.
Team Engagement
– Foster collaboration, agility, continuous learning, and celebrate successes to sustain engagement and morale.
Core Functional Competencies
Digital marketing transformation.
Audience segmentation.
Advanced media expertise with ROI focus.
Agency leadership.
Data governance and analytics.
Technology‑enabled data enablement.
Education
Bachelor's degree in Communications, Marketing, or a related field required.
Required Experience
Media
– 10+ years of deep experience in omni‑channel media planning and activation across traditional, digital, social, and retail/commerce media.
Audience Planning
– Skilled in programmatic buying, look‑alike targeting, and contextual targeting to reach the right consumers.
Innovation
– Proven track record of driving or contributing to media transformation and data‑driven planning processes.
Data & Analytics Savvy
– Strong understanding of marketing analytics, measurement techniques, and use of MarTech/AdTech (DMP, DSP, CDP).
Communication and Storytelling
– Excellent written and verbal communication; capable of articulating media strategies and results to senior leadership and non‑media audiences.
Project Management
– Outstanding organizational skills, ability to manage multiple campaigns and deadlines in a fast‑paced environment.
Agency Management
– Experience leading and managing agency partners, driving effective planning and execution.
Preferred Qualifications
Executive presence.
Strategic thinking and strategy development.
Current knowledge of brand and consumer marketing trends.
Experience in media core functions and all forms of media buying.
Benefits & Compensation
Pay Range: $169,000 – $200,000 (United States).
Annual Incentive Reference Value Percentage: 30%
Location & Travel
Location(s): United States of America.
City/Cities: Atlanta.
Travel Required: 0% – 25%.
Relocation Provided: No.
Job Posting End Date: May 4, 2026.
Equal Opportunity Employer Statement
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards, best practices and applicable privacy laws.
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