Media Director
Fingerpaint Marketing, Hanover, NJ, United States
Objectives of the Role
The Media Director is a senior leader responsible for owning media strategy, client outcomes, and team performance for key Fingerpaint clients. This role sets the strategic vision for media planning and activation and drives innovation, growth, and operational rigor across accounts.
As a trusted advisor to clients and a key member of agency leadership, the Media Director partners with cross‑functional leaders and senior clients to shape long‑term media approaches that are data‑driven, customer‑centric, compliant, and accountable to business results.
Duties and Responsibilities Strategy, Business & Account Leadership
Own the development and delivery of holistic, omnichannel media strategies aligned to client business objectives and brand priorities
Set strategic direction for media planning, investment approach, channel roles, and partner strategy across accounts
Guide and approve media recommendations, ensuring strong strategic rationale, integration with broader marketing initiatives, and alignment to performance goals
Oversee media performance, working with analytics and insights teams to assess impact, identify opportunities, and inform future strategy
Act as a senior strategic voice in new business efforts, including media strategy development, pitch presentations, and growth initiatives
Partner with agency leadership to align media offerings with evolving client needs and market opportunities
Client Partnership & Executive Presence
Serve as a senior client advisor, building long‑term, trusted relationships with brand and marketing leadership
Lead high‑level media discussions, including annual planning, investment strategy, optimization direction, and innovation opportunities
Influence client decision‑making with clear, compelling, data‑driven recommendations, often outside of standard planning cycles
Represent media leadership in senior client meetings, reinforcing Fingerprint’s strategic value and differentiated approach
Model exceptional client service and accountability, setting the standard for teams
Team Leadership & Talent Development
Lead, mentor, and manage Associate Media Directors, Supervisors, etc., ensuring strong leadership, accountability, and performance
Build and sustain high‑performing teams through effective staffing, coaching, feedback, and career development
Partner with senior leadership and Operations to manage resourcing, workload balance, and long‑term talent planning
Establish clear expectations for quality, consistency, and strategic rigor across media deliverables
Partner Strategy, Innovation & Integration
Own senior‑level relationships with key media partners, guiding negotiation strategy, innovation opportunities, and value creation
Stay ahead of evolving media, ad tech, and marketing trends, translating new capabilities into actionable client opportunities
Champion integrated media approaches in partnership with Creative, Account, Analytics, and Strategy leadership
Drive continuous improvement across media processes, tools, and best practices to enhance effectiveness and efficiency
Job Requirements
8–10+ years of media planning and strategy experience
Demonstrated success managing senior client relationships and influencing executive‑level decision‑making
Strong people leadership experience, including managing managers and developing future leaders
Advanced understanding of the media and partner landscape, evolving channel capabilities, and omnichannel measurement
Expertise in research, planning, and buying tools (e.g., Comscore, Kantar, MediaRadar, CM360, MediaOcean)
Excellent communication skills, with the ability to present complex ideas clearly and persuasively
Strong business acumen, critical thinking, and problem‑solving skills
Proven ability to balance strategic vision with operational execution in a fast‑paced environment
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As a trusted advisor to clients and a key member of agency leadership, the Media Director partners with cross‑functional leaders and senior clients to shape long‑term media approaches that are data‑driven, customer‑centric, compliant, and accountable to business results.
Duties and Responsibilities Strategy, Business & Account Leadership
Own the development and delivery of holistic, omnichannel media strategies aligned to client business objectives and brand priorities
Set strategic direction for media planning, investment approach, channel roles, and partner strategy across accounts
Guide and approve media recommendations, ensuring strong strategic rationale, integration with broader marketing initiatives, and alignment to performance goals
Oversee media performance, working with analytics and insights teams to assess impact, identify opportunities, and inform future strategy
Act as a senior strategic voice in new business efforts, including media strategy development, pitch presentations, and growth initiatives
Partner with agency leadership to align media offerings with evolving client needs and market opportunities
Client Partnership & Executive Presence
Serve as a senior client advisor, building long‑term, trusted relationships with brand and marketing leadership
Lead high‑level media discussions, including annual planning, investment strategy, optimization direction, and innovation opportunities
Influence client decision‑making with clear, compelling, data‑driven recommendations, often outside of standard planning cycles
Represent media leadership in senior client meetings, reinforcing Fingerprint’s strategic value and differentiated approach
Model exceptional client service and accountability, setting the standard for teams
Team Leadership & Talent Development
Lead, mentor, and manage Associate Media Directors, Supervisors, etc., ensuring strong leadership, accountability, and performance
Build and sustain high‑performing teams through effective staffing, coaching, feedback, and career development
Partner with senior leadership and Operations to manage resourcing, workload balance, and long‑term talent planning
Establish clear expectations for quality, consistency, and strategic rigor across media deliverables
Partner Strategy, Innovation & Integration
Own senior‑level relationships with key media partners, guiding negotiation strategy, innovation opportunities, and value creation
Stay ahead of evolving media, ad tech, and marketing trends, translating new capabilities into actionable client opportunities
Champion integrated media approaches in partnership with Creative, Account, Analytics, and Strategy leadership
Drive continuous improvement across media processes, tools, and best practices to enhance effectiveness and efficiency
Job Requirements
8–10+ years of media planning and strategy experience
Demonstrated success managing senior client relationships and influencing executive‑level decision‑making
Strong people leadership experience, including managing managers and developing future leaders
Advanced understanding of the media and partner landscape, evolving channel capabilities, and omnichannel measurement
Expertise in research, planning, and buying tools (e.g., Comscore, Kantar, MediaRadar, CM360, MediaOcean)
Excellent communication skills, with the ability to present complex ideas clearly and persuasively
Strong business acumen, critical thinking, and problem‑solving skills
Proven ability to balance strategic vision with operational execution in a fast‑paced environment
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