PUBLIC INFORMATION OFFICER (ADMINISTRATOR II STATETWIDE)
State of Maryland, Baltimore, MD, United States
Introduction
When you join the Maryland Department of Human Services (DHS), you join a team of more than 5,000 employees across the state dedicated to positively changing the lives of more than one million Marylanders each year. We do this by providing economic support, preventive services, and caring for children and adults. At DHS, we grapple with hard questions to find new ways to foster a culture of bold innovation and ensure that in Maryland, we leave no one behind.
GRADE
17
LOCATION OF POSITION
STATEWIDE
Main Purpose of Job
Public Information Officer (PIO) oversees planning, design and implementation of internal and external communications that support the AACO DSS mission. The PIO reports to the Chief of Staff and serves as the Department's liaison to the DHS Office of Communication, local county communications office, and other agencies. The PIO develops and maintains relationships with local news media, sister agency communication officers, community partner organizations, legislators and their staff to ensure a wide array of audiences and outlets for AACO DSS’s messages.
The PIO leads media management, including multiple social media outlets, promotion, marketing, and community outreach to advance the Director’s priorities. The PIO also creates and implements strategies to communicate the Department’s mission and vision to employees, external constituents, and stakeholders. The position works to generate positive attention for the Department through clear, consistent messages about programs, services, and service access.
The PIO works with DHS Office of Communications to develop and implement campaigns, graphic design projects, photography, video production, publication design and printing, speeches, media relations, issue management and event planning.
Position Duties
Creates, develops, and manages an external communications plan.
Manages and implements a proactive communications program to enhance the agency’s reputation and increase visibility.
Maintains constant activity on social media (Facebook and Twitter).
Oversees the agency’s digital communication, including content for webpages, social media newsletters and print materials.
Develops and maintains working relationships with major print and TV outlets.
Provides coverage and service to the Anne Arundel County Emergency Operations Center (EOC) during and/or following disasters.
Develops and maintains relationships with news media, editors, reporters, communication officers, partner organizations, institutions, and government officials to reach diverse audiences.
Advises Department leadership on media relations strategies, protocols for responding to media, drafting press releases and statements, and serves as agency spokesperson.
Minimum Qualifications
Education: Graduation from an accredited high school or possession of a high school equivalency certificate.
Experience: Five years of administrative staff or professional work.
Substitutions: 30 credit hours from an accredited college or university for each year up to four years of the required experience; a Bachelor’s degree and one year of experience; a Master’s degree; U.S. Armed Forces military service experience as a commissioned officer equivalent to the required experience.
Desired or Preferred Qualifications
One year of experience in government agency communications, social media, or marketing.
One year of experience with graphic design using Canva, Adobe Acrobat, or Microsoft Office Suite.
One year of experience managing a professional social media account.
One year of experience handling confidential information.
One year of experience working with internal and external customers or community stakeholders.
One year of experience reviewing, evaluating, or assisting in the development of agency policies and programs.
Licenses, Registrations and Certifications
Employees may be required to operate a motor vehicle; a valid Maryland motor vehicle operator’s license is required.
Selection Process
Candidates must demonstrate qualifications on their application. Information must be submitted by the closing date.
Benefits
State of Maryland benefits apply.
Equal Opportunity Employer Statement
Maryland is an equal opportunity employer committed to recruiting, retaining, and promoting employees who reflect the State’s diversity. People with disabilities and bilingual applicants are encouraged to apply. Veterans are encouraged to apply.
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When you join the Maryland Department of Human Services (DHS), you join a team of more than 5,000 employees across the state dedicated to positively changing the lives of more than one million Marylanders each year. We do this by providing economic support, preventive services, and caring for children and adults. At DHS, we grapple with hard questions to find new ways to foster a culture of bold innovation and ensure that in Maryland, we leave no one behind.
GRADE
17
LOCATION OF POSITION
STATEWIDE
Main Purpose of Job
Public Information Officer (PIO) oversees planning, design and implementation of internal and external communications that support the AACO DSS mission. The PIO reports to the Chief of Staff and serves as the Department's liaison to the DHS Office of Communication, local county communications office, and other agencies. The PIO develops and maintains relationships with local news media, sister agency communication officers, community partner organizations, legislators and their staff to ensure a wide array of audiences and outlets for AACO DSS’s messages.
The PIO leads media management, including multiple social media outlets, promotion, marketing, and community outreach to advance the Director’s priorities. The PIO also creates and implements strategies to communicate the Department’s mission and vision to employees, external constituents, and stakeholders. The position works to generate positive attention for the Department through clear, consistent messages about programs, services, and service access.
The PIO works with DHS Office of Communications to develop and implement campaigns, graphic design projects, photography, video production, publication design and printing, speeches, media relations, issue management and event planning.
Position Duties
Creates, develops, and manages an external communications plan.
Manages and implements a proactive communications program to enhance the agency’s reputation and increase visibility.
Maintains constant activity on social media (Facebook and Twitter).
Oversees the agency’s digital communication, including content for webpages, social media newsletters and print materials.
Develops and maintains working relationships with major print and TV outlets.
Provides coverage and service to the Anne Arundel County Emergency Operations Center (EOC) during and/or following disasters.
Develops and maintains relationships with news media, editors, reporters, communication officers, partner organizations, institutions, and government officials to reach diverse audiences.
Advises Department leadership on media relations strategies, protocols for responding to media, drafting press releases and statements, and serves as agency spokesperson.
Minimum Qualifications
Education: Graduation from an accredited high school or possession of a high school equivalency certificate.
Experience: Five years of administrative staff or professional work.
Substitutions: 30 credit hours from an accredited college or university for each year up to four years of the required experience; a Bachelor’s degree and one year of experience; a Master’s degree; U.S. Armed Forces military service experience as a commissioned officer equivalent to the required experience.
Desired or Preferred Qualifications
One year of experience in government agency communications, social media, or marketing.
One year of experience with graphic design using Canva, Adobe Acrobat, or Microsoft Office Suite.
One year of experience managing a professional social media account.
One year of experience handling confidential information.
One year of experience working with internal and external customers or community stakeholders.
One year of experience reviewing, evaluating, or assisting in the development of agency policies and programs.
Licenses, Registrations and Certifications
Employees may be required to operate a motor vehicle; a valid Maryland motor vehicle operator’s license is required.
Selection Process
Candidates must demonstrate qualifications on their application. Information must be submitted by the closing date.
Benefits
State of Maryland benefits apply.
Equal Opportunity Employer Statement
Maryland is an equal opportunity employer committed to recruiting, retaining, and promoting employees who reflect the State’s diversity. People with disabilities and bilingual applicants are encouraged to apply. Veterans are encouraged to apply.
#J-18808-Ljbffr