Assistant Manager, Marketing, Disney Theatrical Group
Disney, New York, NY, United States
Assistant Manager, Marketing, Disney Theatrical Group
At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world. If you want to help tell compelling and enduring stories through live theater, we want to hear from you.
The
Assistant Manager, Marketing
is responsible for working with the Marketing team on all aspects of day‑to‑day activities required to successfully support DTG’s self‑produced Broadway productions. This position will work with the team to manage the detail required to implement marketing campaigns and assist in managing the collective efforts of the marketing, social and creative services teams. The role thrives in an agile and collaborative environment, and has a deep passion for the Disney brand, Broadway and live entertainment.
Key Responsibilities
Drive projects with the internal Creative Services team from initial request through completion.
Develop and execute project briefs to clearly define and meet project goals and objectives for all parties.
Manage vendor relationships to facilitate the production of print and promotional materials.
Manage the relationship with Asana, DTG’s marketing department project management tool, building and refining processes and workflows to ensure department efficiency.
Partner in implementing and refining marketing technology solutions to enhance team efficiency, data security, and campaign effectiveness.
Research and onboard new software partners, including service order negotiation and refinement.
Partner with DTG IT to lead technological innovation efforts, staying current with enterprise-approved opportunities.
Manage strategic sponsorship, partnership and promotional initiatives that align with brand objectives and enhance marketing reach.
Execute projects and activations, providing on‑site support at events, activations, and performances as needed.
Establish and track project budgets with vendors and stakeholders, and partner with budget stakeholders on monthly actualization activities.
Manage the implementation of customer surveys and partner with the Director, Marketing and an advertising agency to develop research strategies that drive thoughtful campaigns and engage consumers to drive ticket sales.
Required Qualifications
3+ years of marketing experience.
Media planning experience (offline and online) preferred.
Strong project management skills.
Solid understanding of marketing and finance principles.
Proven ability to work with numbers and provide recommendations based on analysis.
Curious mindset and willingness to explore new outlets to tell our stories.
Solution‑oriented perspective that manages change and challenge well.
Team player with a collaborative mindset.
Must be available to work onsite 4 days per week (Monday‑Thursday). Fridays are remote with flexibility to work onsite as needed. Flexibility required to work outside of standard business hours.
Hiring range for this position in New York, NY is $76,300 to $98,600 per year. Base pay will be determined based on internal equity and may vary depending on geographic region, knowledge, skills and experience. A bonus and/or long‑term incentive units may be provided, along with a full range of medical, financial, and other benefits.
Disability Accommodation for Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs link. We will only respond to requests related to the accessibility of the online application system due to a disability.
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At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world. If you want to help tell compelling and enduring stories through live theater, we want to hear from you.
The
Assistant Manager, Marketing
is responsible for working with the Marketing team on all aspects of day‑to‑day activities required to successfully support DTG’s self‑produced Broadway productions. This position will work with the team to manage the detail required to implement marketing campaigns and assist in managing the collective efforts of the marketing, social and creative services teams. The role thrives in an agile and collaborative environment, and has a deep passion for the Disney brand, Broadway and live entertainment.
Key Responsibilities
Drive projects with the internal Creative Services team from initial request through completion.
Develop and execute project briefs to clearly define and meet project goals and objectives for all parties.
Manage vendor relationships to facilitate the production of print and promotional materials.
Manage the relationship with Asana, DTG’s marketing department project management tool, building and refining processes and workflows to ensure department efficiency.
Partner in implementing and refining marketing technology solutions to enhance team efficiency, data security, and campaign effectiveness.
Research and onboard new software partners, including service order negotiation and refinement.
Partner with DTG IT to lead technological innovation efforts, staying current with enterprise-approved opportunities.
Manage strategic sponsorship, partnership and promotional initiatives that align with brand objectives and enhance marketing reach.
Execute projects and activations, providing on‑site support at events, activations, and performances as needed.
Establish and track project budgets with vendors and stakeholders, and partner with budget stakeholders on monthly actualization activities.
Manage the implementation of customer surveys and partner with the Director, Marketing and an advertising agency to develop research strategies that drive thoughtful campaigns and engage consumers to drive ticket sales.
Required Qualifications
3+ years of marketing experience.
Media planning experience (offline and online) preferred.
Strong project management skills.
Solid understanding of marketing and finance principles.
Proven ability to work with numbers and provide recommendations based on analysis.
Curious mindset and willingness to explore new outlets to tell our stories.
Solution‑oriented perspective that manages change and challenge well.
Team player with a collaborative mindset.
Must be available to work onsite 4 days per week (Monday‑Thursday). Fridays are remote with flexibility to work onsite as needed. Flexibility required to work outside of standard business hours.
Hiring range for this position in New York, NY is $76,300 to $98,600 per year. Base pay will be determined based on internal equity and may vary depending on geographic region, knowledge, skills and experience. A bonus and/or long‑term incentive units may be provided, along with a full range of medical, financial, and other benefits.
Disability Accommodation for Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs link. We will only respond to requests related to the accessibility of the online application system due to a disability.
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