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Non-IT Project/Program Manager II

EPITEC, Fort Mill, SC, United States


Marketing Specialist – Service & Go?to?Market (Aftermarket Services)
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Location
Fort Mill, South Carolina

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Industry
Automotive

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Engagement Type
8?Month Contract with Possible Extension or Direct Hire (DH)

Job Summary
Epitec is seeking to

hire a Marketing Specialist responsible for developing and executing go?to?market strategies, product positioning, and commercialization plans for aftermarket service products. This is an

8?month contract opportunity with the potential for extension or conversion to direct hire , partnering closely with Product, Sales, and Marketing teams to drive adoption across dealer and fleet channels.

Key Responsibilities
Service Marketing & Go?to?Market Enablement

Define and execute go?to?market strategies for aftermarket services including extended coverage, digital services, telematics, and fleet solutions

Develop value propositions and product positioning for targeted customer segments

Lead product launches and commercialization initiatives

Create sales enablement tools, PowerPoint presentations, training materials, and dealer support assets

Drive marketing campaigns to increase product adoption and penetration

Coordinate cross?functional teams to ensure successful service rollouts

Market & Business Insights

Analyze market trends, customer needs, and competitive landscape

Translate insights into actionable marketing strategies

Align service offerings with market and business demand

Top 3 Must?Have Hard Skills

Marketing Exposure

– Hands?on experience supporting marketing initiatives, campaigns, and positioning

Launch Management Experience

– Direct involvement in product or service launch execution

Go?to?Market Strategy

– Experience developing and executing GTM strategies

Required Skills

Go?to?Market Strategy

Launch Management / Commercialization

Market Strategy

KPI Tracking & Performance Measurement

Strong Written & Verbal Communication

PowerPoint / Executive Storytelling

Marketing Specialist (Service or Product Marketing focus)

Additional Skills / Keywords

OEM

extended warranty / extended coverage

experience

Automotive

aftermarket or service marketing

background

Dealer or fleet?focused service offerings

Telematics, digital services, or subscription?based products

Education & Experience

Bachelor’s degree in Business, Marketing, or related field

3–5 years

of marketing experience (service or product marketing preferred)

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