Real Chemistry is hiring: starpower - Senior Director, Influencer (Health & Well
Real Chemistry, New York, NY, United States
Water Street - New York
At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you\'re a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.
Discover your purpose. Embrace innovation. Experience #LifeatRealChem.
About starpower starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative. The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.
Job Overview Title: Senior Director, Health & Wellness Influencer Marketing Strategy
Overview: As Senior Director, Health & Wellness Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders. You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas:
Talent-focused ideation: Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement.
Social content: Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness.
Experiential: Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers.
Integrated campaigns: Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints.
Responsibilities Work closely with business leaders at starpower to build our strategic output for brand partners
Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.
Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
Understand key competitors and their business strategies
Understand and provide thought leadership on Influencer and cultural trends
Identify and pitch new opportunities based on industry landscape to help drive organic client growth
Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables
General/Client Service Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)
Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners
Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
Attend regularly scheduled and sporadic client conference calls
Attend in-person meetings with clients and agency partners
Participate in planning sessions from ideation to tissue session to final presentation
Participate in business pitches, presentations to clients and prospective clients
Assist in the overall growth of the agency, including new business & networking
Qualifications and Experience 10+ years of experience in a role with experience driving Influencer marketing
Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.
Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR
You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
Demonstrated proficiency in social media, both personally and professionally
Strong and comfortable presenting to clients/public speaking
Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling
The ability to effectively collaborate with multidisciplinary teams a must
Strong project management skills with impeccable attention to detail
Experience with paid social media in support of influencer campaigns
Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe
$135,000 - $165,000 USD
Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.
We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.
Working with Real HART: Real Chemistry operates with office locations in the US, UK, and Europe. For employees within an hour of an office, attendance is expected two days per week, either at a Real Chemistry office or onsite with clients. We are also opening new offices and may apply Real HART policies there. We are not requiring attendance for attendance’s sake but believe in the value of in-person collaboration and learning. Outside of these offices, teams may work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach.
Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
*Notice: Real Chemistry and its affiliates\' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.
Voluntary Self-Identification of Disability and Disability Status are included as part of EEO reporting and may be requested in accordance with applicable law.
#J-18808-Ljbffr
In Summary: Starpower starpower is an Influencer and Culture Marketing Agency powered by Technology . The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies, with our unique network . We specialize in partnering with brands to break through the noise and drive results that resonate with consumers .
En Español: Water Street - New York En Real Chemistry, hacer del mundo un lugar más saludable no es solo una aspiración sino nuestra realidad cotidiana. Nuestro impulso para transformar la atención médica está inspirado en nuestra mezcla de profunda experiencia científica, creatividad centrada en el ser humano y conocimientos impulsados por IA, fomentando un entorno único donde la innovación prospera y nuestros trabajadores están obsesionados con el impacto. Como agencia global, ofrecemos a nuestros clientes un conjunto completo de servicios en comunicación y marketing sanitario, incluidos los principales actores de las industrias farmacéutica y biotecnológica. Especializamos en asociarnos con marcas para romper el ruido y generar resultados que resuenan con los consumidores. Título de trabajo: Director Senior, Health & Wellness Influencer Marketing Strategy Overview: Como director senior, Health and Wellness influencer marketing strategy, usted servirá como un líder de pensamiento y asesor de confianza del liderazgo de las estrellas potenciales y líderes de cuentas. Dirigirá el desarrollo de estrategias, ideas innovadoras y soluciones creativas para los clientes en respuesta a breves, solicitudes únicas y RFPs centradas en las siguientes áreas: Ideación centrada en talentos: Conceptualizar campañas e iniciativas que aprovechen talento e influencers para amplificar la mensajería y el compromiso con la marca. Contenido social: Crear estratégias convincentes de contenido de redes sociales que impulsen la conversación, construyen comunidades y aumentan la conciencia de marca. Experiencial: Diseñar experiencias inmersivas y reales que dan vida a las marcas y fomenten conexiones significativas con los consumidores. Campañas integradas Influencer: mezclar talento, contenidos sociales y elementos experimentales para crear un crecimiento cohesivo, impactar campaños más jóvenes que residen en puntos de contacto con la industria del marketing. Real Chemistry ofrece un programa integral de beneficios y ventajas, adaptado a su región. A nivel mundial, esto incluye oficinas en nuestros mercados clave con refrigerios gratuitos para mantenerlo funcionando todo el día, vacaciones generosas y tiempo libre pagado, opciones para planes médicos privados, dentales y visuales, y apoyo al ahorro para el futuro. Otros beneficios incluyen entrenamiento y soporte sobre bienestar mental y acceso a más de 13.000 clases en línea con LinkedIn Learning. Conozca más acerca de nuestros grandes beneficios y beneficios y busque ofertas específicas en su región en: www.realchembenefitsinclusive.com. Trabajar con Real HART: Real Chemistry opera con ubicaciones de oficina en los EE.UU., Reino Unido y Europa. Para empleados dentro de una hora de una oficina, se espera que asistan dos días por semana, ya sea en una oficina de química real profesional o en Teatitia con experiencia personal. También estamos abriendo lecciones y políticas laborales de aprendizaje reales. Alentamos a los solicitantes motivados y calificados a solicitar sin importar raza, color, religión, sexo (incluyendo embarazo), orientación sexual, identidad/expresión de género, origen étnico o nacional, edad, discapacidad física o mental, información genética, información matrimonial u otra característica protegida por las leyes federales, estatales o locales de discriminación laboral donde opera Real Chemistry. Si necesita alojamiento durante todo el proceso de entrevista, informe a su reclutador.
At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you\'re a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.
Discover your purpose. Embrace innovation. Experience #LifeatRealChem.
About starpower starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative. The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.
Job Overview Title: Senior Director, Health & Wellness Influencer Marketing Strategy
Overview: As Senior Director, Health & Wellness Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders. You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas:
Talent-focused ideation: Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement.
Social content: Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness.
Experiential: Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers.
Integrated campaigns: Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints.
Responsibilities Work closely with business leaders at starpower to build our strategic output for brand partners
Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.
Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
Understand key competitors and their business strategies
Understand and provide thought leadership on Influencer and cultural trends
Identify and pitch new opportunities based on industry landscape to help drive organic client growth
Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables
General/Client Service Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)
Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners
Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
Attend regularly scheduled and sporadic client conference calls
Attend in-person meetings with clients and agency partners
Participate in planning sessions from ideation to tissue session to final presentation
Participate in business pitches, presentations to clients and prospective clients
Assist in the overall growth of the agency, including new business & networking
Qualifications and Experience 10+ years of experience in a role with experience driving Influencer marketing
Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.
Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR
You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
Demonstrated proficiency in social media, both personally and professionally
Strong and comfortable presenting to clients/public speaking
Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling
The ability to effectively collaborate with multidisciplinary teams a must
Strong project management skills with impeccable attention to detail
Experience with paid social media in support of influencer campaigns
Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe
$135,000 - $165,000 USD
Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.
We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.
Working with Real HART: Real Chemistry operates with office locations in the US, UK, and Europe. For employees within an hour of an office, attendance is expected two days per week, either at a Real Chemistry office or onsite with clients. We are also opening new offices and may apply Real HART policies there. We are not requiring attendance for attendance’s sake but believe in the value of in-person collaboration and learning. Outside of these offices, teams may work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach.
Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
*Notice: Real Chemistry and its affiliates\' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.
Voluntary Self-Identification of Disability and Disability Status are included as part of EEO reporting and may be requested in accordance with applicable law.
#J-18808-Ljbffr
In Summary: Starpower starpower is an Influencer and Culture Marketing Agency powered by Technology . The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies, with our unique network . We specialize in partnering with brands to break through the noise and drive results that resonate with consumers .
En Español: Water Street - New York En Real Chemistry, hacer del mundo un lugar más saludable no es solo una aspiración sino nuestra realidad cotidiana. Nuestro impulso para transformar la atención médica está inspirado en nuestra mezcla de profunda experiencia científica, creatividad centrada en el ser humano y conocimientos impulsados por IA, fomentando un entorno único donde la innovación prospera y nuestros trabajadores están obsesionados con el impacto. Como agencia global, ofrecemos a nuestros clientes un conjunto completo de servicios en comunicación y marketing sanitario, incluidos los principales actores de las industrias farmacéutica y biotecnológica. Especializamos en asociarnos con marcas para romper el ruido y generar resultados que resuenan con los consumidores. Título de trabajo: Director Senior, Health & Wellness Influencer Marketing Strategy Overview: Como director senior, Health and Wellness influencer marketing strategy, usted servirá como un líder de pensamiento y asesor de confianza del liderazgo de las estrellas potenciales y líderes de cuentas. Dirigirá el desarrollo de estrategias, ideas innovadoras y soluciones creativas para los clientes en respuesta a breves, solicitudes únicas y RFPs centradas en las siguientes áreas: Ideación centrada en talentos: Conceptualizar campañas e iniciativas que aprovechen talento e influencers para amplificar la mensajería y el compromiso con la marca. Contenido social: Crear estratégias convincentes de contenido de redes sociales que impulsen la conversación, construyen comunidades y aumentan la conciencia de marca. Experiencial: Diseñar experiencias inmersivas y reales que dan vida a las marcas y fomenten conexiones significativas con los consumidores. Campañas integradas Influencer: mezclar talento, contenidos sociales y elementos experimentales para crear un crecimiento cohesivo, impactar campaños más jóvenes que residen en puntos de contacto con la industria del marketing. Real Chemistry ofrece un programa integral de beneficios y ventajas, adaptado a su región. A nivel mundial, esto incluye oficinas en nuestros mercados clave con refrigerios gratuitos para mantenerlo funcionando todo el día, vacaciones generosas y tiempo libre pagado, opciones para planes médicos privados, dentales y visuales, y apoyo al ahorro para el futuro. Otros beneficios incluyen entrenamiento y soporte sobre bienestar mental y acceso a más de 13.000 clases en línea con LinkedIn Learning. Conozca más acerca de nuestros grandes beneficios y beneficios y busque ofertas específicas en su región en: www.realchembenefitsinclusive.com. Trabajar con Real HART: Real Chemistry opera con ubicaciones de oficina en los EE.UU., Reino Unido y Europa. Para empleados dentro de una hora de una oficina, se espera que asistan dos días por semana, ya sea en una oficina de química real profesional o en Teatitia con experiencia personal. También estamos abriendo lecciones y políticas laborales de aprendizaje reales. Alentamos a los solicitantes motivados y calificados a solicitar sin importar raza, color, religión, sexo (incluyendo embarazo), orientación sexual, identidad/expresión de género, origen étnico o nacional, edad, discapacidad física o mental, información genética, información matrimonial u otra característica protegida por las leyes federales, estatales o locales de discriminación laboral donde opera Real Chemistry. Si necesita alojamiento durante todo el proceso de entrevista, informe a su reclutador.