Marketing Manager - Customer & Trade Marketing
Lack + Daily Marketing Recruiting Experts, Iowa City, IA, United States
Marketing Manager – Customer & Trade Marketing (CPG)
Eastern IA
|
Full-time, Onsite (5 days/week)
Relocation assistance available
We’re partnering with a
well-established CPG company with a strong national footprint
to identify a
Marketing Manager
focused on
customer and trade marketing .
This is a highly cross-functional role sitting at the intersection of
Marketing and Sales , where you’ll bring the
voice of the customer into brand strategy
and ensure best-in-class execution across key retail channels.
Why This Role Stands Out
High-impact role connecting
brand strategy to in-market execution
Strong exposure to both
Sales and Marketing leadership
Opportunity to lead
customer-specific strategies and activations
Ownership of
trade marketing programs, budgets, and performance
Relocation support available for the right candidate
What You’ll Own
Customer & Channel Strategy
Partner with Sales to develop
customer and channel-specific strategies
Translate brand plans into actionable programs tailored to key accounts
Represent both the
voice of the customer
and the
voice of the brand
Trade Marketing & Activation
Lead development of
integrated promotional calendars
across channels
Execute high-impact activation programs that drive trial and sales
Develop merchandising and in-store materials to improve visibility
Sales Enablement
Build compelling
selling stories, category reviews, and sales decks
Support new product launches, including go-to-market execution and tracking
Participate in customer meetings and key selling moments
Analytics & Performance
Set KPIs and track program effectiveness, optimizing based on results
Leverage
syndicated data (Nielsen, IRI) and customer data platforms
Provide insights to inform S&OP and broader business planning
Cross-Functional Collaboration
Partner with Brand Marketing, Category Management, and Sales teams
Support trade shows and key customer planning sessions
Ensure alignment between brand strategy and retail execution
Budget Management
Manage customer marketing budgets to deliver efficient, high-ROI programs
✅ What We’re Looking For
7 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
3+ years of experience in
Customer Marketing/Trade Marketing CPG
MUST HAVE Fast Moving Consumer Goods experience
Strong understanding of
retail and account-level execution
Experience with
syndicated data (Nielsen, IRI) and retailer platforms (e.g., Retail Link)
Strong analytical, communication, and presentation skills
Bachelor’s degree required
Ideal Profile
You are:
A
commercially minded marketer
who understands how to win at retail
Comfortable working cross-functionally with
Sales, Marketing, and Category teams
Both
strategic and execution-focused
A strong communicator who can influence both internal teams and customers
Eastern IA
|
Full-time, Onsite (5 days/week)
Relocation assistance available
We’re partnering with a
well-established CPG company with a strong national footprint
to identify a
Marketing Manager
focused on
customer and trade marketing .
This is a highly cross-functional role sitting at the intersection of
Marketing and Sales , where you’ll bring the
voice of the customer into brand strategy
and ensure best-in-class execution across key retail channels.
Why This Role Stands Out
High-impact role connecting
brand strategy to in-market execution
Strong exposure to both
Sales and Marketing leadership
Opportunity to lead
customer-specific strategies and activations
Ownership of
trade marketing programs, budgets, and performance
Relocation support available for the right candidate
What You’ll Own
Customer & Channel Strategy
Partner with Sales to develop
customer and channel-specific strategies
Translate brand plans into actionable programs tailored to key accounts
Represent both the
voice of the customer
and the
voice of the brand
Trade Marketing & Activation
Lead development of
integrated promotional calendars
across channels
Execute high-impact activation programs that drive trial and sales
Develop merchandising and in-store materials to improve visibility
Sales Enablement
Build compelling
selling stories, category reviews, and sales decks
Support new product launches, including go-to-market execution and tracking
Participate in customer meetings and key selling moments
Analytics & Performance
Set KPIs and track program effectiveness, optimizing based on results
Leverage
syndicated data (Nielsen, IRI) and customer data platforms
Provide insights to inform S&OP and broader business planning
Cross-Functional Collaboration
Partner with Brand Marketing, Category Management, and Sales teams
Support trade shows and key customer planning sessions
Ensure alignment between brand strategy and retail execution
Budget Management
Manage customer marketing budgets to deliver efficient, high-ROI programs
✅ What We’re Looking For
7 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
3+ years of experience in
Customer Marketing/Trade Marketing CPG
MUST HAVE Fast Moving Consumer Goods experience
Strong understanding of
retail and account-level execution
Experience with
syndicated data (Nielsen, IRI) and retailer platforms (e.g., Retail Link)
Strong analytical, communication, and presentation skills
Bachelor’s degree required
Ideal Profile
You are:
A
commercially minded marketer
who understands how to win at retail
Comfortable working cross-functionally with
Sales, Marketing, and Category teams
Both
strategic and execution-focused
A strong communicator who can influence both internal teams and customers