Director of Media
SkyWater Search Partners, Milwaukee, WI, United States
Director of Media
Our client is a globally recognized consumer brand with a strong legacy and a highly engaged customer base. The business operates through a dealer‑driven model, requiring tight alignment between national marketing strategy and local execution.
The company is currently evolving its marketing approach, moving from a historically performance‑heavy model to a more integrated, full‑funnel strategy that better connects brand storytelling with measurable business outcomes.
The Opportunity
This is a critical role in modernizing how media drives growth.
Today, media has been heavily focused on lower‑funnel performance metrics. The opportunity is to build a more balanced, full‑funnel media strategy, one that supports brand building while still delivering measurable results at the dealer level.
You will play a central role in connecting national campaigns to local impact, while helping the organization think differently about measurement, attribution, and media effectiveness.
What You’ll Do
Lead the development and execution of a full‑funnel media strategy across digital, social, search, programmatic, and video
Manage and optimize a significant media investment, ensuring both efficiency and impact
Translate brand and product priorities into clear, actionable media plans
Connect national media efforts to dealer‑level outcomes and performance
Evolve attribution and measurement approaches to better capture long‑term and full‑journey impact
Partner closely with brand, creative, retail, and analytics teams to deliver integrated campaigns
Lead external agency partners and ensure strong strategic and executional alignment
What Success Looks Like
Media strategy evolves from primarily lower‑funnel to true full‑funnel orchestration
Improved ability to connect media investment to both brand and business outcomes
Stronger alignment between national campaigns and dealer‑level performance
More sophisticated use of data, testing, and measurement
Cross‑functional teams operate in a more integrated and collaborative way
Media becomes a strategic driver of growth, not just a support function
Ideal Background
10–15+ years of experience in paid media, performance marketing, or integrated media strategy
Experience managing large‑scale media budgets
Deep expertise across modern media channels and platforms
Strong understanding of full‑funnel strategy and attribution models
Experience working within complex or distributed business models (dealer, retail, franchise, etc.)
Background in either in‑house brand environments or leading agencies
Who Thrives Here
Strategic thinkers who are also hands‑on problem solvers
Individuals comfortable navigating ambiguity and change
Leaders who collaborate effectively across teams and functions
People who balance data‑driven thinking with practical execution
Why This Role
Opportunity to help build a modern media function within an iconic brand
High‑impact role with visibility across marketing and leadership
Chance to shape how media contributes to both brand and business growth
A role that blends strategy, analytics, and execution
The role is based in Milwaukee, WI and requires onsite presence three days per week. Relocation assistance will be provided.
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Our client is a globally recognized consumer brand with a strong legacy and a highly engaged customer base. The business operates through a dealer‑driven model, requiring tight alignment between national marketing strategy and local execution.
The company is currently evolving its marketing approach, moving from a historically performance‑heavy model to a more integrated, full‑funnel strategy that better connects brand storytelling with measurable business outcomes.
The Opportunity
This is a critical role in modernizing how media drives growth.
Today, media has been heavily focused on lower‑funnel performance metrics. The opportunity is to build a more balanced, full‑funnel media strategy, one that supports brand building while still delivering measurable results at the dealer level.
You will play a central role in connecting national campaigns to local impact, while helping the organization think differently about measurement, attribution, and media effectiveness.
What You’ll Do
Lead the development and execution of a full‑funnel media strategy across digital, social, search, programmatic, and video
Manage and optimize a significant media investment, ensuring both efficiency and impact
Translate brand and product priorities into clear, actionable media plans
Connect national media efforts to dealer‑level outcomes and performance
Evolve attribution and measurement approaches to better capture long‑term and full‑journey impact
Partner closely with brand, creative, retail, and analytics teams to deliver integrated campaigns
Lead external agency partners and ensure strong strategic and executional alignment
What Success Looks Like
Media strategy evolves from primarily lower‑funnel to true full‑funnel orchestration
Improved ability to connect media investment to both brand and business outcomes
Stronger alignment between national campaigns and dealer‑level performance
More sophisticated use of data, testing, and measurement
Cross‑functional teams operate in a more integrated and collaborative way
Media becomes a strategic driver of growth, not just a support function
Ideal Background
10–15+ years of experience in paid media, performance marketing, or integrated media strategy
Experience managing large‑scale media budgets
Deep expertise across modern media channels and platforms
Strong understanding of full‑funnel strategy and attribution models
Experience working within complex or distributed business models (dealer, retail, franchise, etc.)
Background in either in‑house brand environments or leading agencies
Who Thrives Here
Strategic thinkers who are also hands‑on problem solvers
Individuals comfortable navigating ambiguity and change
Leaders who collaborate effectively across teams and functions
People who balance data‑driven thinking with practical execution
Why This Role
Opportunity to help build a modern media function within an iconic brand
High‑impact role with visibility across marketing and leadership
Chance to shape how media contributes to both brand and business growth
A role that blends strategy, analytics, and execution
The role is based in Milwaukee, WI and requires onsite presence three days per week. Relocation assistance will be provided.
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