Digital Marketing Associate

Reporting To: Director of Digital Marketing

Location: Topeka, KS – Onsite

Overview
Advisors Excel is on the hunt for a passionate and driven Digital Marketing Associate to join our dynamic and growing Digital Team. The Digital Marketing Associate (DMA) is responsible for the end-to-end execution and performance of paid digital campaigns for financial advisors, with a primary focus on generating qualified first appointments. This role owns campaign launch, optimization, and performance insights across the full digital funnel, from ad creative to lead conversion. If you love all things digital marketing, this is the role for you!

What you’ll do

Launch and manage semi-custom, paid digital campaigns for financial advisors on platforms like Facebook, Google, and more.

Launch, manage, and optimize paid digital campaigns (primarily on Meta) to generate high-quality leads and booked appointments

Own campaign performance, including cost per lead, contact rate, and appointment conversion outcomes

Build and manage campaign assets including ad creative, landing pages, and form flows within platforms like Go High Level

Analyze campaign data and proactively identify opportunities to improve performance across targeting, creative, and follow-up strategy

Collaborate with appointment setters and internal teams to improve lead-to-appointment conversion rates

Communicate performance updates and insights clearly to internal stakeholders and advisor offices

Ensure campaigns are compliant with financial services marketing standards and internal guidelines

Continuously test and iterate on messaging, audiences, and funnel strategies to improve results

Experience you’ll bring

Experience with Meta (Facebook) Ads platform for creating and managing paid digital advertising campaigns

Experience managing paid social campaigns (Meta/Facebook preferred)

Strong analytical mindset with the ability to interpret performance data and take action

Ability to manage multiple campaigns and priorities in a fast-paced environment

Clear and confident communication skills (written and verbal)

Self-starter mentality with a high level of ownership and accountability

Comfortable working in marketing platforms such as Go High Level, CRMs, and campaign tracking tools

Strong attention to detail and organizational skills

Bonus Points

Experience in paid media, lead generation funnels, conversion tracking, and collaborating with sales teams.

Experience working with lead generation funnels (landing pages, forms, follow-up systems)

Familiarity with high-net-worth (HNW) or financial services marketing

Experience collaborating with sales or appointment-setting teams

Knowledge of conversion tracking (pixels, CAPI, attribution models)

1–2 years of experience in digital marketing, paid media, or agency environments

What you’ll get

Amazing benefits including medical, dental, vision and 401k (with matching options)

Generous PTO package from your start date

Access to an on‑site café, gym and even an on‑site primary care

Continuous personal and professional development opportunities

Advisors Excel is an Equal Employment Opportunity Employer. Everyone is welcome here – as an inclusive workplace, our employees are always comfortable bringing their true selves to our offices daily.

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