Remote Product Marketing Lead

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Product Marketing - REMOTE. In this vital role, you will lead all aspects of product marketing, including positioning, messaging, and go-to-market strategies that align product value with market opportunities. Your influence will transcend departmental boundaries, giving you a strategic voice within the organization and external representation of the product. This is an opportunity to shape product narratives, own the messaging architecture, and drive market competitiveness, ultimately guiding the success of our products in the marketplace.

Accountabilities

Set the strategic direction for all product positioning, messaging, and go-to-market programs

Own the master messaging architecture across all products, segments, and buyer personas

Lead product launch strategy and drive cross-functional GTM readiness end-to-end

Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement

Collaborate with Demand Generation on the campaign brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution

Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function

Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning

Collaborate with Product on roadmap input informed by market, customer, and competitive insights

Conduct win/loss analysis and synthesize customer and market insights into actionable strategy

Requirements

Demonstrated ability to develop differentiated, creative positioning that breaks through category noise

Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement

Track record of developing value propositions that are specific, differentiated, and defensible

Ability to write and speak in the language buyers actually use, demonstrated through samples of positioning docs and customer-facing content

Deep competitive fluency in the technology space, real estate tech a plus

Exceptional verbal communication and presentation skills — capable of distilling complex strategy into a clear, compelling story for any audience

Benefits

Remote work flexibility

Competitive salary and performance-based bonuses

Comprehensive health and wellness benefits

Opportunity for professional development and growth

Collaborative and innovative work environment

Dynamic team culture with diverse perspectives

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