Director, Product Marketing & Go-to-Market

Director, Product Marketing & Go-to-Market

Flowco Corporate - Houston, TX 77056
Key Responsibilities:

Develop product and solution positioning frameworks across Flowco's portfolio.
Define target audiences, buyer/user needs, customer pain points, value propositions, differentiators, proof points, and product narratives.
Translate technical product information into clear, customer-focused messaging for marketing, sales, and internal teams.
Build messaging architecture that supports campaigns, sales materials, website content, trade shows, customer presentations, and product education.
Ensure product messaging is consistent, accurate, differentiated, and aligned with Flowco's broader portfolio strategy.
Own product-focused go-to-market strategy for priority products, services, launches, and portfolio initiatives.
Develop GTM briefs that define audience, positioning, key messages, customer problems, competitive context, required assets, internal readiness needs, and success measures.
Identify how products and solutions should be packaged, prioritized, and activated across marketing and sales channels.
Support launch readiness for new products, acquired capabilities, expanded service lines, and under-marketed product categories.
Provide strategic direction for product-focused campaigns, sales enablement, website updates, trade show messaging, and internal rollout plans.
Own the sales enablement strategy for priority product lines and solution areas.
Identify gaps in product understanding, sales narratives, customer objections, competitive positioning, and collateral needs.
Develop strategic direction for sales talk tracks, pitch narratives, battlecards, objection handling, product comparisons, and training materials.
Ensure Sales is equipped with clear, accurate, and compelling product messaging that supports customer conversations and growth priorities.
Create a roadmap for product-focused sales enablement needs across Flowco's portfolio.
Monitor competitor positioning, industry trends, customer expectations, and product marketing approaches within oilfield services, production optimization, artificial lift, vapor recovery, compression, and energy technology.
Identify opportunities for Flowco to differentiate its products and solutions in the market.
Translate market and competitive insights into actionable product positioning, GTM recommendations, and sales enablement strategies.
Help ensure Flowco's product messaging is both commercially relevant and distinct from traditional industry competitors.
Create repeatable product marketing frameworks, templates, and processes that improve clarity and consistency across Flowco's portfolio.
Establish GTM planning standards for product launches, solution campaigns, sales enablement initiatives, and underdeveloped product lines.
Maintain product marketing inputs that support internal alignment, campaign planning, sales readiness, and customer-facing messaging.
Help build a stronger product marketing discipline across Flowco without duplicating existing brand, creative, digital, or operational functions.
Other duties as assigned.
Qualifications: Required:

8+ years of experience in product marketing, go-to-market strategy, portfolio marketing, sales enablement, or strategic B2B marketing.
Experience in oil and gas, energy technology, oilfield services, industrial services, manufacturing, or another technical B2B environment strongly preferred.
Proven ability to develop product positioning, value propositions, GTM briefs, sales enablement strategies, and competitive messaging.
Strong ability to translate technical product information into clear, customer-focused marketing and sales narratives.
Experience supporting product launches, campaign planning, sales enablement, and cross functional go-to-market initiatives.
Strong understanding of B2B buyer journeys, customer segmentation, competitive differentiation, and sales motions.
Excellent communication, writing, presentation, and strategic thinking skills.
Ability to manage multiple product lines, priorities, stakeholders, and business needs.
Collaborative leadership style with the ability to influence across teams without direct authority.
Physical Requirements: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, talk and/or hear. The employee is frequently required to sit. The employee occasionally lift and/or move objects/equipment up to 35 pounds.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Success Measures:
Improve clarity and consistency of product and solution messaging across Flowco's portfolio.
Build strong product positioning frameworks for priority products and solution areas.
Equip Sales with clearer narratives, better product positioning, and more useful enablement direction.
Strengthen Flowco's ability to launch and support products, services, and solutions across multiple brands and business units.
Identify product marketing gaps and create repeatable processes to address them.
Help Flowco differentiate its products and solutions in a competitive OFS and energy technology market.