Brand Manager

Job Summary
We are seeking a Brand Manager to join our marketing team full-time, Monday through Friday. This role will lead brand strategy and execution for a portfolio of key CADY product lines, ensuring a consistent and compelling brand experience across all customer touchpoints. The ideal candidate is both strategic and detail-oriented, with a passion for branding and the ability to translate insights into impactful marketing initiatives in a fast-paced environment.

Responsibilities
Brand Strategy & Identity
Define and evolve brand positioning, messaging, and identity across assigned product lines.

Ensure consistency across all customer‑facing channels, including website, email, SMS, social media, video, and campaigns.

Product Line Ownership
Support the successful launch and ongoing marketing of assigned product lines, developing positioning and go‑to‑market strategies that drive awareness and engagement.

Style Guides & Governance
Maintain and evolve brand guidelines, ensuring consistency in tone, voice and visual identity across all content and touchpoints.

Creative Collaboration
Develop and manage creative briefs, partnering closely with the Creative team to bring campaigns and content to life. Provide clear direction and feedback to ensure all deliverables align with brand standards and voice.

Campaign & Initiative Execution
Lead the planning and execution of brand campaigns and seasonal initiatives, ensuring alignment with business goals and the CADY marketing calendar.

Performance & Insights
Partner closely with the Finance team and Marketing Analyst to measure and analyze campaign performance, translating insights into actionable recommendations. Leverage audience research, market trends, and customer data to inform strategy.

Data‑Driven Decision Making
Partner with Marketing Analysts to understand performance metrics, KPIs and ROI, using data to optimise campaigns, product positioning, product merchandising and guide future initiatives.

Cross‑Functional Collaboration
Work closely with internal teams—including Creative, Digital, Product, and Marketing—to ensure alignment across initiatives and product launches.

Industry Awareness
Stay current on industry trends, competitive landscape and emerging technologies to keep the brand fresh, relevant and innovative.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field

5+ years of experience building and growing B2C consumer brands

Proven ability to connect brand strategy to measurable business outcomes

Experience with customer segmentation, targeting, and audience insights

Strong background in integrated marketing across digital channels (email, social, web, content)

Demonstrated success in developing and executing brand campaigns

Excellent project management and organizational skills in a fast‑paced environment

Experience collaborating cross‑functionally with creative, digital, and product teams

Strong writing and editing skills for marketing content

Experience utilising various methodologies to understand consumers, identify opportunity areas, and drive cohesive experiences

Experience working with external partners is a plus

Retail or e‑commerce experience preferred

Preferred Skills

Experience working with B2C audiences

Familiarity with brand storytelling, campaign development, and demand generation

Understanding of email marketing and digital performance metrics

Experience supporting marketing and creative teams in fast‑paced, growth‑oriented environments

Physical Requirements and Work Environment

Ability to sit and work at a computer for extended periods of time.

Ability to use a computer, keyboard, mouse, and other standard office equipment regularly.

Ability to occasionally stand, walk, bend, or reach within an office environment.

Ability to lift and move items up to 15 lbs., such as files, office supplies, or equipment.

Comfortable working in a standard indoor office setting with moderate noise levels.

Ability to communicate effectively in person, via phone, and through virtual meeting platforms.

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