Inside Sales & Marketing Coordinator
Senior Helpers McKinney, Mckinney, TX, United States
This is a sales-focused, performance-driven role responsible for converting inbound leads into scheduled assessments and supporting marketing initiatives that drive client growth. You will own the entire lead journey—from first contact to booked assessment.
This is not an administrative role. This is a revenue-generating position.
Key Responsibilities
Inside Sales & Lead Conversion
Respond to all inbound calls, texts, and web leads immediately
Conduct intake calls with prospective clients and families
Build rapport, understand needs, and confidently present services
Schedule qualified in-home assessments
Follow up consistently via phone, text, and email until conversion
Re-engage cold and past leads
Lead Management & Performance
Maintain a structured follow-up system (no lead left behind)
Track all lead activity in CRM
Monitor missed calls and ensure rapid callbacks
Improve lead-to-assessment conversion rates
Marketing & Growth Support
Execute follow-up campaigns (text, email, call sequences)
Assist with outreach to referral sources (hospitals, rehab centers, senior communities)
Support marketing initiatives and community engagement efforts
Track lead sources and campaign performance
Success Metrics
Speed to lead response (goal: under 5 minutes)
Number of assessments scheduled weekly
Lead-to-assessment conversion rate
Follow-up consistency and persistence
Reactivation of past leads
Qualifications
2+ years in sales, inside sales, or high-volume customer engagement
Strong phone presence and communication skills
Confident and persuasive communicator
Highly organized with strong follow-up skills
Comfortable working with performance metrics and goals
Experience in home care, healthcare, or senior services preferred
Experience using CRM systems preferred
Benefits
Competitive hourly pay
Performance bonuses
Who You Are
Driven by results and performance
Comfortable on the phone and confident in conversations
Persistent with follow-up and not afraid to ask for the appointment
Organized and able to manage multiple leads at once
Must be responsive to leads during business hours
Senior Helpers McKinney is an equal opportunity employer.
#J-18808-Ljbffr
This is not an administrative role. This is a revenue-generating position.
Key Responsibilities
Inside Sales & Lead Conversion
Respond to all inbound calls, texts, and web leads immediately
Conduct intake calls with prospective clients and families
Build rapport, understand needs, and confidently present services
Schedule qualified in-home assessments
Follow up consistently via phone, text, and email until conversion
Re-engage cold and past leads
Lead Management & Performance
Maintain a structured follow-up system (no lead left behind)
Track all lead activity in CRM
Monitor missed calls and ensure rapid callbacks
Improve lead-to-assessment conversion rates
Marketing & Growth Support
Execute follow-up campaigns (text, email, call sequences)
Assist with outreach to referral sources (hospitals, rehab centers, senior communities)
Support marketing initiatives and community engagement efforts
Track lead sources and campaign performance
Success Metrics
Speed to lead response (goal: under 5 minutes)
Number of assessments scheduled weekly
Lead-to-assessment conversion rate
Follow-up consistency and persistence
Reactivation of past leads
Qualifications
2+ years in sales, inside sales, or high-volume customer engagement
Strong phone presence and communication skills
Confident and persuasive communicator
Highly organized with strong follow-up skills
Comfortable working with performance metrics and goals
Experience in home care, healthcare, or senior services preferred
Experience using CRM systems preferred
Benefits
Competitive hourly pay
Performance bonuses
Who You Are
Driven by results and performance
Comfortable on the phone and confident in conversations
Persistent with follow-up and not afraid to ask for the appointment
Organized and able to manage multiple leads at once
Must be responsive to leads during business hours
Senior Helpers McKinney is an equal opportunity employer.
#J-18808-Ljbffr