Fabric & Home Care Integrated Media Manager
Procter & Gamble, Cincinnati, OH, United States
Job Location
CINCINNATI GENERAL OFFICES
Job Description
North America Fabric and Home Care Integrated Media Manager
Responsibilities
Understand and ensure team is on track for all brand-specific media deliverables
Lead status coordination and communication with the brand team(s)
Be the business owner of your Brand(s)'s media plan, activation and delivery, ensuring executional excellence
Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, media costs
Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing are properly maintained – ensure no miss on communication
Manage planning and oversee performance analysis of all offline channels. Collaborate with relevant internal & external stakeholders as needed
Analyze data sets across various platforms to deliver actionable insights to media partners and business managers
Lead digital media execution for high value initiatives across a variety of programmatic and social advertising platforms to ensure executional excellence
Collaborate with internal partners like Senior Media Manager, Analytics & Insights Managers and Brand Managers to develop best-in-class digital media campaigns across Programmatic, Video and Social advertising platforms
Oversee digital media execution through collaboration with external media agency, ensuring execution is delivered with excellence and in compliance with P&G standards. Partner with agency on platform level performance analysis and optimization strategies
Remain current on the latest digital media innovation via collaboration with external media platforms
Partner with Senior Media Manager to evolve category media model through evaluation of media opportunities, building of in-channel & cross-channel tests, & crafting of media landscape POVs
Work alongside external media agency team to coordinate campaign trafficking, measurement and billing reconciliation
This Role will require the individual to
Work well in a team-based, fast paced, detail-oriented environment
Apply media expertise to lead and develop best in class media plans, approaches, and delivery.
Navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions. Gain alignment to recommendation and oversee execution.
Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
Creatively envision solutions that meet the needs of the business
Continuously learn and build media expertise while becoming fluent in “P&G”
Keep current with what’s going on in the industry (industry periodicals, email newsletters, websites)
Ideal Candidate
Results driven: Bias for action
Exceptional written and verbal communication skills. Can professionally convey key insights and recommendations to stakeholders across the company
Flexible and adaptable: Comfortable changing goals and processes to meet business needs
Intellectually curious: Thirst for learning and for continual improvement.
Analytical: Able to triangulate data, brand goals and opportunities. Comfortable with pulling data and crafting a story.
Operates with discipline: Relentless attention to detail and strong project management skills. Recognizes potential issues and problems, knows when to elevate and propose solutions, where possible. Takes clear ownership of assigned tasks.
Exhibits strong time management skills and understands the importance of due dates and deadlines
Sense of ownership and pride in your performance and its impact on the company’s success.
Job Qualifications
Bachelor’s Degree in business, marketing, advertising, IT or related fields
1-3 years experience in a media planning or buying role preferred
Experience planning and/or executing SEM preferred
Proficient in Microsoft Office, especially Excel
Experience analyzing data in ad platforms, Google Analytics or similar reporting dashboards
Familiarity with media-specific software, tools and data (Guideline Planning / MediaTools, MediaOcean, Prisma, comScore, agency research and planning tools, etc.)
Compensation
Compensation for roles at P&G varies depending on a wide array of equal opportunity factors including but not limited to the specific office location, role, degree/credentials, relevant skills, and level of experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.
Equal Employment Opportunity
Our company is committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please see https://faq.pgwebtools.com/us-work-authorization-faqs/.
P&G participates in e‑verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Job Schedule
Full time
Job Number
R000149982
Job Segmentation
Entry Level
Starting Pay / Salary Range
$85,000.00 - $122,200.00 / year
#J-18808-Ljbffr
CINCINNATI GENERAL OFFICES
Job Description
North America Fabric and Home Care Integrated Media Manager
Responsibilities
Understand and ensure team is on track for all brand-specific media deliverables
Lead status coordination and communication with the brand team(s)
Be the business owner of your Brand(s)'s media plan, activation and delivery, ensuring executional excellence
Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, media costs
Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing are properly maintained – ensure no miss on communication
Manage planning and oversee performance analysis of all offline channels. Collaborate with relevant internal & external stakeholders as needed
Analyze data sets across various platforms to deliver actionable insights to media partners and business managers
Lead digital media execution for high value initiatives across a variety of programmatic and social advertising platforms to ensure executional excellence
Collaborate with internal partners like Senior Media Manager, Analytics & Insights Managers and Brand Managers to develop best-in-class digital media campaigns across Programmatic, Video and Social advertising platforms
Oversee digital media execution through collaboration with external media agency, ensuring execution is delivered with excellence and in compliance with P&G standards. Partner with agency on platform level performance analysis and optimization strategies
Remain current on the latest digital media innovation via collaboration with external media platforms
Partner with Senior Media Manager to evolve category media model through evaluation of media opportunities, building of in-channel & cross-channel tests, & crafting of media landscape POVs
Work alongside external media agency team to coordinate campaign trafficking, measurement and billing reconciliation
This Role will require the individual to
Work well in a team-based, fast paced, detail-oriented environment
Apply media expertise to lead and develop best in class media plans, approaches, and delivery.
Navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions. Gain alignment to recommendation and oversee execution.
Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
Creatively envision solutions that meet the needs of the business
Continuously learn and build media expertise while becoming fluent in “P&G”
Keep current with what’s going on in the industry (industry periodicals, email newsletters, websites)
Ideal Candidate
Results driven: Bias for action
Exceptional written and verbal communication skills. Can professionally convey key insights and recommendations to stakeholders across the company
Flexible and adaptable: Comfortable changing goals and processes to meet business needs
Intellectually curious: Thirst for learning and for continual improvement.
Analytical: Able to triangulate data, brand goals and opportunities. Comfortable with pulling data and crafting a story.
Operates with discipline: Relentless attention to detail and strong project management skills. Recognizes potential issues and problems, knows when to elevate and propose solutions, where possible. Takes clear ownership of assigned tasks.
Exhibits strong time management skills and understands the importance of due dates and deadlines
Sense of ownership and pride in your performance and its impact on the company’s success.
Job Qualifications
Bachelor’s Degree in business, marketing, advertising, IT or related fields
1-3 years experience in a media planning or buying role preferred
Experience planning and/or executing SEM preferred
Proficient in Microsoft Office, especially Excel
Experience analyzing data in ad platforms, Google Analytics or similar reporting dashboards
Familiarity with media-specific software, tools and data (Guideline Planning / MediaTools, MediaOcean, Prisma, comScore, agency research and planning tools, etc.)
Compensation
Compensation for roles at P&G varies depending on a wide array of equal opportunity factors including but not limited to the specific office location, role, degree/credentials, relevant skills, and level of experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.
Equal Employment Opportunity
Our company is committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please see https://faq.pgwebtools.com/us-work-authorization-faqs/.
P&G participates in e‑verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Job Schedule
Full time
Job Number
R000149982
Job Segmentation
Entry Level
Starting Pay / Salary Range
$85,000.00 - $122,200.00 / year
#J-18808-Ljbffr