Social Media Governance & Operations Specialist
Regions Financial Corporation, Birmingham, AL, United States
At Regions, the Social Media Administrator position manages online communities and engages with consumers for the purpose of building affinity and preference for Regions.
Primary Responsibilities
Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives
Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions
Optimizes social media content based on targeted audience
Remains informed of evolving trends and updates as they relate to relevant social media platforms
Applies complex advertising techniques to maximize content effectiveness
Researches and remains informed of evolving trends within targeted audience
Utilizes keyword placement to maximize effectiveness
Leads brainstorming sessions with team to develop effective ideas and techniques
Collaborates with senior management to lead strategic initiatives as they relate to online marketing and content
Offers creative guidance to junior writers for the purpose of continuous improvement
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor's degree in Marketing, Communications, or related field
Five (5) years of experience in marketing and/or communications
Advanced knowledge of social media platforms
Working knowledge of analytical tools as they relate to consumer engagement and reach
Skills and Competencies
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work under pressure and meet deadlines
Good judgment for customer interaction online
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Additional Responsibilities
The Social Media Governance & Operations Specialist sits within the Social Media team and is responsible for ensuring Regions’ social media ecosystem operates in a compliant, secure, and scalable manner. This role provides enterprise governance, risk management, and operational oversight across all social media platforms and programs, enabling growth while ensuring alignment with regulatory, legal, and brand standards. The role serves as Social Media’s primary liaison to Legal, Compliance, Risk, Marketing, and external partners.
Key Responsibility Areas
1. Governance, Risk & Compliance (Foundational)
Own and maintain Social Media Use Standards, policies, and governance documentation.
Partner with Legal, Compliance, Risk, and Privacy to ensure regulatory alignment.
Lead risk assessments for new platforms, pilots, tools, and feature changes.
Define content guardrails, escalation paths, and crisis governance frameworks.
Support audits, reviews, and regulatory inquiries related to social media use.
2. Social Media Operations & Platform Controls
Own enterprise social media account inventory, ownership, and lifecycle management.
Govern access controls across native platforms, Sprinklr, SailPoint, and related systems.
Manage user provisioning, role-based access, approvals, and periodic reviews.
Oversee vendor and agency access, ensuring least-privilege and documented controls.
Maintain workflows, SOPs, and operational documentation to ensure continuity and security.
3. Enablement & Internal Social Programs
Provide governance and operational oversight for enterprise programs including:
Associate Advocacy
Social Selling
Executive / Senior Leader Social Presence
Partner with program owners to support compliant, scalable execution.
Develop and deliver training, education, and awareness materials.
Enable “safe-to-scale” participation through clear guidance and guardrails.
4. Social Listening, Monitoring & Accountability
Govern social listening standards, including approved monitoring scope and exclusions.
Support community management, listening, and platform audits.
Surface risk trends, findings, and emerging issues to leadership.
Partner with strategy vendors and internal teams to ensure insights are actionable and aligned.
5. Cross‑Functional Leadership & Strategic Support (Non‑People Leadership)
Act as the central point of accountability for social media governance and operational integrity.
Influence cross-functional partners through standards, documentation, and advisory leadership.
Support new initiatives, pilots, and platform launches through governance readiness.
Provide leadership with clear recommendations related to risk posture, readiness, and controls.
Champion enterprise consistency and compliance across decentralized social activities.
This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target
Minimum:
$70,770.15 USD
50th Percentile:
$96,240.00 USD
Incentive Pay Plans
This job is not incentive eligible.
Location
Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
#J-18808-Ljbffr
Primary Responsibilities
Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives
Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions
Optimizes social media content based on targeted audience
Remains informed of evolving trends and updates as they relate to relevant social media platforms
Applies complex advertising techniques to maximize content effectiveness
Researches and remains informed of evolving trends within targeted audience
Utilizes keyword placement to maximize effectiveness
Leads brainstorming sessions with team to develop effective ideas and techniques
Collaborates with senior management to lead strategic initiatives as they relate to online marketing and content
Offers creative guidance to junior writers for the purpose of continuous improvement
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor's degree in Marketing, Communications, or related field
Five (5) years of experience in marketing and/or communications
Advanced knowledge of social media platforms
Working knowledge of analytical tools as they relate to consumer engagement and reach
Skills and Competencies
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work under pressure and meet deadlines
Good judgment for customer interaction online
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Additional Responsibilities
The Social Media Governance & Operations Specialist sits within the Social Media team and is responsible for ensuring Regions’ social media ecosystem operates in a compliant, secure, and scalable manner. This role provides enterprise governance, risk management, and operational oversight across all social media platforms and programs, enabling growth while ensuring alignment with regulatory, legal, and brand standards. The role serves as Social Media’s primary liaison to Legal, Compliance, Risk, Marketing, and external partners.
Key Responsibility Areas
1. Governance, Risk & Compliance (Foundational)
Own and maintain Social Media Use Standards, policies, and governance documentation.
Partner with Legal, Compliance, Risk, and Privacy to ensure regulatory alignment.
Lead risk assessments for new platforms, pilots, tools, and feature changes.
Define content guardrails, escalation paths, and crisis governance frameworks.
Support audits, reviews, and regulatory inquiries related to social media use.
2. Social Media Operations & Platform Controls
Own enterprise social media account inventory, ownership, and lifecycle management.
Govern access controls across native platforms, Sprinklr, SailPoint, and related systems.
Manage user provisioning, role-based access, approvals, and periodic reviews.
Oversee vendor and agency access, ensuring least-privilege and documented controls.
Maintain workflows, SOPs, and operational documentation to ensure continuity and security.
3. Enablement & Internal Social Programs
Provide governance and operational oversight for enterprise programs including:
Associate Advocacy
Social Selling
Executive / Senior Leader Social Presence
Partner with program owners to support compliant, scalable execution.
Develop and deliver training, education, and awareness materials.
Enable “safe-to-scale” participation through clear guidance and guardrails.
4. Social Listening, Monitoring & Accountability
Govern social listening standards, including approved monitoring scope and exclusions.
Support community management, listening, and platform audits.
Surface risk trends, findings, and emerging issues to leadership.
Partner with strategy vendors and internal teams to ensure insights are actionable and aligned.
5. Cross‑Functional Leadership & Strategic Support (Non‑People Leadership)
Act as the central point of accountability for social media governance and operational integrity.
Influence cross-functional partners through standards, documentation, and advisory leadership.
Support new initiatives, pilots, and platform launches through governance readiness.
Provide leadership with clear recommendations related to risk posture, readiness, and controls.
Champion enterprise consistency and compliance across decentralized social activities.
This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target
Minimum:
$70,770.15 USD
50th Percentile:
$96,240.00 USD
Incentive Pay Plans
This job is not incentive eligible.
Location
Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
#J-18808-Ljbffr