Marketing and Communications Director
League of American Orchestras, Columbia, SC, United States
Position Description
The South Carolina Philharmonic seeks an experienced arts marketing and communications professional to continue the momentum achieved with recent advances in its communication strategies, with a goal to make symphonic music fresh and relevant to a broad, contemporary audience. The person who holds this post will work collaboratively with the music director and staff to advance the artistic vision of the organization.
Principal Duties
Set and achieve goals for earned ticket revenue and strategic organizational communications
Determine subscription and single ticket sales strategies and work closely with Audience Services Coordinator to execute
Create, edit, and disseminate visually compelling and well-written sales and communications materials across channels for (but not limited to):
marketing/advertising
news releases/advisories
e-mail newsletters to patrons (Mailchimp)
event calendars
Provide copy, layout/design/production, and editing for program books, annual reports, advertising (direct mail, print, digital, outdoor), marketing materials (magnets, decals, guest cards, posters), educational materials and event signage; create fundraising materials at direction of Development Director
Create and manage engaging content on social media outlets
Produce video content for web and social media, such as conversations with Music Director, interviews with composers and guest artists, promotional program videos/commercials, etc.
Handle media inquiries and solicit/arrange media and professional club (such as Rotary) appearances for S.C. Phil personnel
Maintain and grow strategic partnerships with area media outlets
Manage compelling content for CMS-based website, including keeping general content pages current, adding/updating events, news, etc., coordinating website design needs with vendor
Manage brand direction and ensure visual and messaging consistency
Create/implement advertising plan each season and manage advertising budget
Coordinate publication of concert and Youth Orchestra program booksServe as a Marketing Committee liaison as assigned and give regular written and verbal reports on various duties to executive director, board of directors, and board’s executive council
Employee Benefits and Incentives
Flexibility with a hybrid office plan that allows for working virtually several days a week
Office is located in Columbia’s vibrant Main Street district, with free parking
Generous medical, dental, vision and life insurance contribution (currently 75% - full-time only)
Simple IRA retirement plan with company match (currently 3% - full-time only)
Paid vacation, personal days, and sick leave
Optional supplemental insurance (cancer, short- and long-term disability coverage, etc.)
Qualifications, Skills, and Attributes
5+ years’ experience in marketing, preferably in the arts-and-culture or humanities sectors, demonstrating proficiency and success in managing subscription and single-ticket campaigns and organizational communications
Bachelor’s degree in related field or equivalent
Excellent verbal presentation and written communication skills
Ability to manage multiple projects simultaneously, and to respond thoughtfully, calmly and with excellent judgment to shifting priorities and urgent situations
Comfortable in a fast-paced, team-driven, results-oriented environment
Proficiency in Microsoft Office suite, e-newsletter programs such as Mailchimp, and graphic design software such as InDesign and Illustrator
Respect for and ability to maintain confidentiality of sensitive information
Availability to work evenings and weekends as driven by events
Also desirable
Experience with live stream production including graphics, tech set-up and editing
Video and audio content creation
Knowledge of and passion for classical music
The South Carolina Philharmonic is deeply committed to building and maintaining a culture of equity, diversity and inclusion (EDI) through partnerships with our musicians, staff, audience members and volunteer leadership, and provides equal opportunity in employment.
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The South Carolina Philharmonic seeks an experienced arts marketing and communications professional to continue the momentum achieved with recent advances in its communication strategies, with a goal to make symphonic music fresh and relevant to a broad, contemporary audience. The person who holds this post will work collaboratively with the music director and staff to advance the artistic vision of the organization.
Principal Duties
Set and achieve goals for earned ticket revenue and strategic organizational communications
Determine subscription and single ticket sales strategies and work closely with Audience Services Coordinator to execute
Create, edit, and disseminate visually compelling and well-written sales and communications materials across channels for (but not limited to):
marketing/advertising
news releases/advisories
e-mail newsletters to patrons (Mailchimp)
event calendars
Provide copy, layout/design/production, and editing for program books, annual reports, advertising (direct mail, print, digital, outdoor), marketing materials (magnets, decals, guest cards, posters), educational materials and event signage; create fundraising materials at direction of Development Director
Create and manage engaging content on social media outlets
Produce video content for web and social media, such as conversations with Music Director, interviews with composers and guest artists, promotional program videos/commercials, etc.
Handle media inquiries and solicit/arrange media and professional club (such as Rotary) appearances for S.C. Phil personnel
Maintain and grow strategic partnerships with area media outlets
Manage compelling content for CMS-based website, including keeping general content pages current, adding/updating events, news, etc., coordinating website design needs with vendor
Manage brand direction and ensure visual and messaging consistency
Create/implement advertising plan each season and manage advertising budget
Coordinate publication of concert and Youth Orchestra program booksServe as a Marketing Committee liaison as assigned and give regular written and verbal reports on various duties to executive director, board of directors, and board’s executive council
Employee Benefits and Incentives
Flexibility with a hybrid office plan that allows for working virtually several days a week
Office is located in Columbia’s vibrant Main Street district, with free parking
Generous medical, dental, vision and life insurance contribution (currently 75% - full-time only)
Simple IRA retirement plan with company match (currently 3% - full-time only)
Paid vacation, personal days, and sick leave
Optional supplemental insurance (cancer, short- and long-term disability coverage, etc.)
Qualifications, Skills, and Attributes
5+ years’ experience in marketing, preferably in the arts-and-culture or humanities sectors, demonstrating proficiency and success in managing subscription and single-ticket campaigns and organizational communications
Bachelor’s degree in related field or equivalent
Excellent verbal presentation and written communication skills
Ability to manage multiple projects simultaneously, and to respond thoughtfully, calmly and with excellent judgment to shifting priorities and urgent situations
Comfortable in a fast-paced, team-driven, results-oriented environment
Proficiency in Microsoft Office suite, e-newsletter programs such as Mailchimp, and graphic design software such as InDesign and Illustrator
Respect for and ability to maintain confidentiality of sensitive information
Availability to work evenings and weekends as driven by events
Also desirable
Experience with live stream production including graphics, tech set-up and editing
Video and audio content creation
Knowledge of and passion for classical music
The South Carolina Philharmonic is deeply committed to building and maintaining a culture of equity, diversity and inclusion (EDI) through partnerships with our musicians, staff, audience members and volunteer leadership, and provides equal opportunity in employment.
#J-18808-Ljbffr