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PR & Brand Communications Specialist

Surroundings Group, Tampa, FL, United States


Location:

Tampa, FL (in-office or flexible depending on role fit)

Type:

Full-time, Part-time, or Contract

Compensation:

Competitive compensation based on experience

Reports To:

Leadership Team

About Surroundings Group & Nautical Network
Surroundings Group is more than a creative agency, we’re a performance-driven growth partner for brands competing at the top of the market. From private aviation and luxury real estate to yachts, resorts, and premium experiences, we help high-end companies scale with clarity, consistency, and credibility. Our clients don’t just want beautiful content, they want systems that convert, campaigns that perform, and a creative team that understands the stakes of selling to their audiences.

We’re also the team behind Nautical Network, the largest marine media platform of its kind. With 20M+ monthly impressions, NN is redefining how yacht brokers, boat manufacturers, charter firms, and marine tech startups reach, engage, and convert premium audiences. From media amplification to brand partnerships and original content series, NN brings an unfair advantage to every client in the marine space.

Together, SG and NN form a vertically fluent ecosystem designed to scale brands that operate in high-trust, high-ticket environments.

Role Overview
As a PR & Brand Communications Specialist, you will own the PR and communications lane across assigned accounts and internal brands, overseeing messaging, outreach, visibility opportunities, partnerships, and reporting. This role is responsible for helping brands show up more clearly, more credibly, and more strategically in the market.

You’ll work closely with the Account Manager on each account while collaborating with leadership on communication angles, timing, outreach, brand partnerships, and visibility strategy. Most day-to-day alignment will happen through the Account Manager, but the ownership of the PR and communications function sits with this role.

We’re looking for someone who understands how to make brands relevant, visible, and worth paying attention to through strong communication, smart positioning, and meaningful external relationships.

What You’ll Own
Communications Strategy & Messaging

Oversee PR and communications efforts from initial concept through execution and reporting

Draft press releases, pitches, talking points, announcements, and supporting communication materials

Help shape messaging around launches, activations, milestones, partnerships, and key brand moments

Ensure public-facing communication feels polished, relevant, and on-brand

Identify and pursue opportunities for earned media, interviews, features, local exposure, and industry visibility

Build and maintain relationships with media contacts, editors, publishers, and other relevant outlets

Help elevate both clients and internal brands through stronger public visibility

Stay current on what is timely, relevant, and resonating in brand communications and media today

Partnerships & Brand Relevance

Support the development of brand-aligned partnerships and communication opportunities

Help identify collaborations, story angles, and visibility plays that can expand awareness and credibility

Connect PR efforts to larger brand growth goals rather than treating them as standalone tasks

Reporting & Ownership

Track outreach, placements, partnership opportunities, communication wins, and momentum across projects

Work with Account Managers to keep timelines, deliverables, and messaging aligned

Serve as the owner of the PR and communications lane within your assigned scope

Strong experience in PR, communications, media relations, partnerships, or brand visibility strategy

Excellent writing and communication skills

Strong instincts around relevance, timing, positioning, and storytelling

Organized, polished, proactive, and capable of owning multiple moving parts

Understands what is working in media, partnerships, and brand visibility today

Comfortable working across both strategic thinking and day-to-day execution

Experience in luxury, hospitality, lifestyle, real estate, marine, or premium service industries is a plus

Why This Role Is Exciting
This is a chance to help shape the public visibility of brands operating in premium, aspirational, and high-trust spaces. You’ll work across a unique mix of luxury, lifestyle, and marine-facing projects while helping build awareness, credibility, and market presence in ways that go beyond traditional marketing.

Hiring Timeline
This role is open immediately. We are actively reviewing candidates and prepared to move quickly for the right person.

Equal Opportunity Employer
Surroundings Group LLC & its Subsidiaries is an Equal Opportunity Employer. We welcome applicants from all backgrounds and identities and are committed to a team that reflects the excellence of the brands we serve.

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