Assistant Manager, Marketing, Disney Theatrical Group
The Walt Disney Company (Germany) GmbH, New York, NY, United States
Assistant Manager, Marketing, Disney Theatrical Group
At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to uplift and inspire, and to champion voices worldwide. If you want to help tell compelling, enduring stories through live theater, we want to hear from you.
The
Assistant Manager, Marketing
supports the marketing team for DTG’s self‑produced Broadway productions. You’ll manage day‑to‑day tasks, coordinate marketing campaigns, and lead the collective efforts of the marketing, social and creative services teams. This role thrives in an agile, collaborative environment and requires a deep passion for the Disney brand, Broadway, and live entertainment.
Key Responsibilities
Project Management
Drive project with internal Creative Services team from initial request through project completion.
Develop and execute project briefs to ensure project goals and objectives are clearly defined and met for all parties.
Manage vendor relationships to facilitate the production of print and promotional materials.
Manage relationship with Asana, DTG’s marketing department project management tool, and build and refine process and workflow to ensure the department runs smoothly and efficiently.
Technology
Partner in implementing and refining marketing technology solutions to enhance team efficiency, data security, and campaign effectiveness.
Research and onboard new software partners, inclusive of service order negotiation and refinement.
Partner with DTG IT Team to lead technological innovation efforts, staying abreast of latest enterprise approved opportunities.
Partnerships & Promotions
Together with Director, Marketing and external agencies manage strategic sponsorship, partnership and promotional initiatives that align with brand objectives and enhance marketing reach.
Execute projects and activations.
Provide on‑site support at events, activations and performances, as needed.
Budget Management and Meeting Coordination
Working with vendors and stakeholders, establish and track project budgets.
Partner with budget stakeholders on monthly actualizing activities.
Consumer Insights and Research
Responsible for management and implementation of customer surveys.
In partnership with Director, Marketing and advertising agency develop and implement research strategies to help drive thoughtful campaigns to engage consumers and drive ticket sales.
Required Qualifications
3+ years of marketing experience.
Media planning experience (offline and online) preferred.
Solid understanding of marketing and finance principles.
Proven success working with numbers and providing recommendations based on analysis.
Curious mindset and willingness to explore new outlets to tell our varying stories.
Solution‑oriented perspective that manages change and challenge well.
Team player with a collaborative mindset.
Must be available to work onsite 4 days per week (Monday–Thursday). Fridays are remote with flexibility to work onsite as needed. Flexibility required to work outside of standard business hours.
Compensation
The hiring range for this position in New York, NY is $76,300 to $98,600 per year. The base pay offered will take into account internal equity and may vary based on geographic region, job‑related knowledge, skills and experience. A bonus and/or long‑term incentive units may be provided, as well as a full range of medical, financial and other benefits.
About Disney Theatrical Group
Disney Theatrical Group, a division of The Walt Disney Studios, was formed in 1994 and operates under the direction of Andrew Flatt and Anne Quart. Its ten Broadway titles, including the current Broadway productions of The Lion King and Aladdin, have been seen by more than 200 million theatergoers and have been nominated for 62 Tony Awards, winning Broadway’s highest honor 20 times. In addition to producing live stage shows worldwide through its license to Feld Entertainment, producer of Disney on Ice, Disney Theatrical Group creates immersive location‑based experiences such as Mundo Pixar and The Nightmare Before Christmas Light Trail. DTG also licenses musical titles for local, school, and community theatre productions through Music Theatre International, resulting in over 500,000 performances worldwide, reaching audiences of more than 150 million.
Disability Accommodation for Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and need a reasonable accommodation to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to requests related to accessibility of the online application system due to a disability.
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At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to uplift and inspire, and to champion voices worldwide. If you want to help tell compelling, enduring stories through live theater, we want to hear from you.
The
Assistant Manager, Marketing
supports the marketing team for DTG’s self‑produced Broadway productions. You’ll manage day‑to‑day tasks, coordinate marketing campaigns, and lead the collective efforts of the marketing, social and creative services teams. This role thrives in an agile, collaborative environment and requires a deep passion for the Disney brand, Broadway, and live entertainment.
Key Responsibilities
Project Management
Drive project with internal Creative Services team from initial request through project completion.
Develop and execute project briefs to ensure project goals and objectives are clearly defined and met for all parties.
Manage vendor relationships to facilitate the production of print and promotional materials.
Manage relationship with Asana, DTG’s marketing department project management tool, and build and refine process and workflow to ensure the department runs smoothly and efficiently.
Technology
Partner in implementing and refining marketing technology solutions to enhance team efficiency, data security, and campaign effectiveness.
Research and onboard new software partners, inclusive of service order negotiation and refinement.
Partner with DTG IT Team to lead technological innovation efforts, staying abreast of latest enterprise approved opportunities.
Partnerships & Promotions
Together with Director, Marketing and external agencies manage strategic sponsorship, partnership and promotional initiatives that align with brand objectives and enhance marketing reach.
Execute projects and activations.
Provide on‑site support at events, activations and performances, as needed.
Budget Management and Meeting Coordination
Working with vendors and stakeholders, establish and track project budgets.
Partner with budget stakeholders on monthly actualizing activities.
Consumer Insights and Research
Responsible for management and implementation of customer surveys.
In partnership with Director, Marketing and advertising agency develop and implement research strategies to help drive thoughtful campaigns to engage consumers and drive ticket sales.
Required Qualifications
3+ years of marketing experience.
Media planning experience (offline and online) preferred.
Solid understanding of marketing and finance principles.
Proven success working with numbers and providing recommendations based on analysis.
Curious mindset and willingness to explore new outlets to tell our varying stories.
Solution‑oriented perspective that manages change and challenge well.
Team player with a collaborative mindset.
Must be available to work onsite 4 days per week (Monday–Thursday). Fridays are remote with flexibility to work onsite as needed. Flexibility required to work outside of standard business hours.
Compensation
The hiring range for this position in New York, NY is $76,300 to $98,600 per year. The base pay offered will take into account internal equity and may vary based on geographic region, job‑related knowledge, skills and experience. A bonus and/or long‑term incentive units may be provided, as well as a full range of medical, financial and other benefits.
About Disney Theatrical Group
Disney Theatrical Group, a division of The Walt Disney Studios, was formed in 1994 and operates under the direction of Andrew Flatt and Anne Quart. Its ten Broadway titles, including the current Broadway productions of The Lion King and Aladdin, have been seen by more than 200 million theatergoers and have been nominated for 62 Tony Awards, winning Broadway’s highest honor 20 times. In addition to producing live stage shows worldwide through its license to Feld Entertainment, producer of Disney on Ice, Disney Theatrical Group creates immersive location‑based experiences such as Mundo Pixar and The Nightmare Before Christmas Light Trail. DTG also licenses musical titles for local, school, and community theatre productions through Music Theatre International, resulting in over 500,000 performances worldwide, reaching audiences of more than 150 million.
Disability Accommodation for Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and need a reasonable accommodation to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to requests related to accessibility of the online application system due to a disability.
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