Manager of Campaign Insights

Manager of Campaign Insights
Contract type: Freelance

Location: New York, NY

Specialty: Marketing

Salary: $60/hr

Remote: No

Reference: 509644

Contact name: Kate Gilman

Job description
Duration: 5/11 – 10/30/26. Hybrid: Mon‑Thu onsite, remote Friday.

Pay: $55-60/hr. 40 hours/week.

The Advertising & Partnerships Insights & Measurement team is seeking a Manager (full‑time contractor) to join our growing Campaign Insights team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across our content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel (including perceptual KPIs like awareness and consideration as well as behavioral KPIs like site traffic or sales impact). We answer key questions including: How did advertising with us deliver on KPIs and help solve the client’s business challenges? Which of our content or property or platform was most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?

Responsibilities

Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance

Create presentations that communicate campaign results, insights and recommendations in visually compelling formats

Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines

Support supervisor and the broader Impact team on key Sales priorities and initiatives

Manage, train, and motivate onboarding analysts

Collaborate across Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders

Qualifications
Basic Requirements

Four‑year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field

Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm

Experience with syndicated and/or custom brand impact and attribution partners. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, iSpot, Circana, and others

General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging

Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs

Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus

Proven data analyzation, interpretation and visualization skills

Eligibility Requirements

Must be willing to work in New York, NY office four days

Must be willing to submit to a background investigation

Must have unrestricted work authorization to work in the United States

Must be 18 years or older

Desired Characteristics

Experience at a broadcast or cable network, advertising agency, movie studios, or primary research vendor/provider a plus

Strategic thinker with a deep interest in media, analytics and/or marketing

Story driven problem solver able to interpret and visualize data with client needs in mind

Highly organized and detail‑oriented with the ability to set priorities, handle multiple projects, and meet tight deadlines

Strong communication skills, both oral and written

Ability to work independently and as part of a team

Naturally curious, resourceful and motivated

Open-minded and able to incorporate feedback and learnings into future projects

Recruiter
Kate Gilman

Benefits offered
See Benefits

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