Director, Shopper Marketing

Job Title : Director, Shopper Marketing
Contract Duration:

6 months (05/18/2026 - 12/04/2026)
Location : Culver City, CA 90232
Pay Rate : $80-$100/hr on W2

Please ensure you read the below overview and requirements for this employment opportunity completely.

Job Description:
As part of the client’s marketing team, this role is responsible for

leading the development and execution of insight-driven marketing strategies

across key digital retail partners, including Fandango at Home and Apple.

This role drives

strategic plannin g and oversees the delivery of

integrated shopper marketing programs

that

enhance consumer engagement and generate incremental revenue.

The

Director partners cross-functionally with Brand Marketing, Consumer Insights, Media/Digital, Strategic Planning, and Commercial teams

to

align on go-to-market strategies

and ensure best-in-class execution. Additionally, this position serves as a

key liaison to external partners , supporting joint

business planning and identifying new opportunities

for growth.
Core Responsibilities :
Responsibility % Time Spent
1. Customer Program Strategy, Design & Execution- 50%
•

Lead the design, development, and execution of best-in-class marketing programs

across key

digital retailers, including Fandango at Home and Apple
•

Develop and implement scalable, insight-driven retail programs

that maximize visibility, conversion, and revenue across TVOD platforms
• Own retailer-specific marketing strategies , aligning Client priorities with partner capabilities,

promotional calendars, and national campaign initiatives
• Lead

end-to-end program development

for

new releases , ensuring

lifecycle alignment from theatrical window

through

home entertainment

to drive sustained performance
• Partner cross-functionally to

translate data and insights into actionable strategies

for

key accounts, driving revenue growth and category performance through innovative promotional initiatives
•

Communicate retail strategy, priorities, and execution plans

to internal stakeholders through regular meetings and presentations, ensuring alignment across cross-functional teams
2. Go-To-Market Strategy & Innovation-20%
•

Own and communicate go-to-market strategies

for new

release titles,

ensuring alignment across cross-functional teams and senior leadership
•

Lead ideation and development of innovative marketing initiatives

for

new releases, leveraging platform capabilities, emerging trends, and consumer insights
•

Develop executive-facing presentations and materials

that clearly articulate strategy, priorities, and expected performance
• Partner with internal teams to ensure

cohesive campaign execution across sales, digital, creative, and analytics functions
•

Identify and pilot new promotional opportunities ,

merchandising tactics, and program formats

to continuously evolve Client's retail marketing approach
•

Drive forward-thinking strategies that enhance

the customer experience and differentiate Client titles in a competitive digital marketplace
3. Cross-Functional Execution & Operations-15%
• Oversee

execution of marketing and merchandising assets

across

Fandango at Home and Apple , ensuring quality, consistency, and timeliness
• Provide

oversight of artwork development

to ensure alignment with platform requirements and campaign objectives
• Partner with internal teams to

manage VAM (Value-Added Materials), metadata, film and television bundling , and

digital deliverables

to support discoverability and on-platform performance
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4. Studio & Label Alignment-15%
• Serve as the

primary marketing lead

for

specialty and partner labels
• Develop

tailored marketing approaches

that reflect each label's unique audience, brand positioning, and release strategy
Preferred Education:

BA, BS
Preferred Years of Experience:
8+ years overall

customer marketing and/or media experience

(specific experience working with

transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus )
4+ years working on programs with a

digital social component
Must have

digital products background

and

digital customer experience
Proven experience in working collaboratively with

Sales teams and external customers
Full lifecycle promotional marketing

experience is a plus
Education, Years of Experience, Specialized Knowledge or Skills Required:
•

Analytical

problem-solving skills (quantitative and qualitative)
• Strong

planning and project management skills
• Excellent oral and written communication skills
• Experience working cross-functionally across an organization