Marketing Specialist

Position Summary
The Marketing Specialist plays a key role in supporting the execution of marketing initiatives across both food service and retail channels. This role is highly cross‑functional, requiring strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast‑paced environment.

This position is best suited for someone who is proactive, solutions‑oriented, and able to think beyond assigned tasks, bringing both structure and initiative to day‑to‑day marketing execution.

Marketing Execution & Support

Develop and coordinate marketing collateral including presentations, sell sheets, product sheets, and promotional materials

Support product launches, sample approvals, packaging updates, and customer presentations

Maintain marketing documentation and ensure consistency across all materials

Manage marketing forms, product information, and internal documentation

Event & Tradeshow Support

Assist in planning and execution of trade shows, customer meetings, and marketing events

Coordinate booth materials, marketing collaterals, samples, and all other tradeshow assets

Support on‑site setup and execution as needed

Artwork, Packaging & Sample Coordination

Coordinate artwork development and updates with internal teams and suppliers

Assemble launch products for customer presentations and reviews

Ensure accuracy, quality, and timelines are met for all deliverables

Cross‑Functional Collaboration

Work closely with Marketing, Sales, Customer Service, Production, and Logistics teams

Ensure projects are coordinated effectively and delivered on time

Support resolution of customer inquiries and complaints in collaboration with internal teams

Data Analysis & Reporting

Prepare marketing insights to identify trends and opportunities

Support social media tracking along with campaign and performance analysis

Conduct competitor research and market analysis to support strategic decisions

Digital & Social Support (Secondary Responsibility)

Create and manage content creation for social media and marketing campaigns

Support scheduling and coordination of posts across platforms

Monitor engagement and provide basic performance insights

Stay informed on trends to support ongoing content development

Administrative & Operational Support

Assist with budget tracking, invoicing, vendor coordination, and marketing operations

Maintain organization of marketing assets and inventory

Support continuous improvement of processes and workflows

Soft Skills

Creativity & Initiative: Brings fresh ideas for marketing initiatives, presentations, and event execution; takes proactive ownership of projects and seeks opportunities to add value.

Marketing Mindset: Understands branding, customer engagement, and the importance of aligning all materials and presentations with company standards.

Communication: Communicates clearly and persuasively in both written and oral form; adapts messaging to suit customers, brokers, and internal teams.

Attention to Detail/Quality Control: Ensures accuracy and consistency in samples, presentations, and marketing collateral.

Adaptability: Adjusts quickly to shifting priorities, deadlines, and unexpected challenges; thrives in a dynamic environment.

Interpersonal Skills: Builds positive relationships with team members, brokers, and customers; maintains professionalism and demonstrates openness to learning.

Planning & Organization: Prioritizes tasks effectively, manages multiple projects simultaneously, and maintains an organized workflow in a fast‑paced environment.

Problem Solving: Identifies issues quickly, proposes solutions, and escalates when necessary.

Dependability: Reliable in attendance and execution; follows through on commitments, responds to feedback, and supports team and company goals.

Education / Experience

3+ years of experience in a marketing or marketing support role

Degree in Marketing, Business, Communications, or related field

Experience in Foodservice and Retail channels

Experience supporting marketing initiatives and sales teams

Familiarity with social media platforms and basic analytics (support level)

Proficiency in Microsoft Office and collaboration tools (e.g., SharePoint)

Ability to think critically and problem solve independently

Excellent communication skills (written and verbal)

High attention to detail and commitment to accuracy

A proactive, team-oriented mindset with a willingness to take ownership

Reliable transportation is required, along with flexibility to travel occasionally for trade shows, events, or customer meetings.

Ability to stand, walk, and move materials during sample prep, trade shows, and events, including lifting light items (up to 10 lbs) and remaining active for extended periods.

Benefits

Extended dental, health and vision coverage upon hire.

RRSP match upon completion of 3 month probationary period.

Free on-site parking.

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