Marketing & Creative Specialist

The Marketing & Creative Specialist is responsible for developing and executing marketing materials, brand content, and visual storytelling for TNK12. This role supports business development efforts through high-quality proposals, presentations, and marketing collateral, while ensuring consistency across all brand touchpoints.

This is an execution-focused role working closely with Business Development and leadership to support growth initiatives across education and public-sector markets. The role is supported by internal stakeholders for strategy and direction, with a focus on delivering polished, compelling materials.

Key Responsibilities
Marketing Materials & Collateral

Develop and maintain core marketing collateral, including:

Project sheets and case studies

Client-facing presentations

Translate technical project information into audience-appropriate narratives

Ensure consistency in brand messaging, tone, and visual identity across all materials

Support the development of:

RFP/RFQ responses

Proposals and qualifications packages

Client presentations and pitch materials

Coordinate inputs, timelines, and deliverables across internal teams

Collaborate with Business Development to align messaging with pursuit strategy

Brand & Content Management

Uphold and evolve brand standards across all external-facing materials

Oversee:

Website content direction (in coordination with external partners if applicable)

Social media content strategy and execution

Thought leadership and storytelling initiatives

Maintain photography, graphics, and content libraries

Internal Collaboration

Partner with Business Development to support active pursuits and marketing needs

Work with Development and Construction teams to gather project information and technical content

Support leadership with presentations and strategic materials as needed

Process & Organization

Maintain proposal templates, resumes, and boilerplate content

Track proposal activity, hit rates, and lessons learned for continuous improvement

Establish efficient, repeatable workflows for marketing and proposal development

Qualifications & Experience

3-5+ years of experience in marketing, communications, or related field

Experience supporting proposals, RFPs, or client-facing materials preferred

Experience in education, public sector, AEC, or related industries preferred

Strong writing, editing, and visual communication skills

Ability to work with technical teams and translate complex information clearly

Tools & Systems

Microsoft Office Suite

Monday.com

Trello

Skills & Attributes

Highly organized with strong attention to detail

Strong visual and written storytelling ability

Ability to manage multiple deadlines and priorities

Brand-conscious with an eye for clarity and consistency

Collaborative, responsive, and solutions-oriented

Performance Measurement

Success in this role is measured by:

Quality and clarity of marketing and proposal materials

Responsiveness and reliability during pursuits

Consistency and strength of brand presentation

Support of successful project pursuits and growth initiatives

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