Marketing Manager
FHLB Des Moines, Seattle, WA, United States
The Marketing Manager is responsible for the creating and executing marketing plans to promote HFS programs and services to current and prospective students and their families, HFS staff and the UW community. As an auxiliary enterprise, the Department is funded solely by revenue from students and customers who utilize these programs and services, such as on-campus housing, residential dining, retail dining, UW Bay Laurel Catering, summer conference housing, and the Husky Card campus ID card. This position plays a key role in leading annual and ongoing efforts to market on-campus housing and food services options to prospective students and HFS residents. Effectiveness is achieved by ensuring that marketing tactics reflect ever-evolving trends and best practices, and support the Department’s occupancy, resident satisfaction, and business goals.
In collaboration with the Marketing & Communications (MarCom) team members and HFS partners, this position provides expertise and thought leadership in marketing, content, and storytelling to enhance the reputation of the Department. The priority of this role is to increase student, campus community and stakeholder awareness of and participation in HFS programs and services, in support of the educational mission of the institution. Effectiveness is achieved by being closely attuned to opportunities to tell the story of HFS and the benefits of living and dining on campus that continually emerge in a dynamic environment.
Serve as a storyteller, sharing Department highlights to generate local and national interest in housing and dining programs, and supporting the narrative of the experience of living on campus for prospective students and current residents. Utilize negotiation and relationship-building skills to create buy-in from partners and manage changing priorities and project timelines.
Providing outstanding student experiences and student learning are at the heart of the University of Washington’s mission, and the work of Housing & Food Services contributes directly to this effort. The positive representation of HFS enhances its reputation and our ability to reach our constituents. Communicating about our diverse programs and services that meet the needs of the residents, other UW students, faculty and staff—including a sense of community, convenience, and value—enhances the campus environment and contributes to revenue for the Department and the University.
The Marketing Manager works closely and builds consensus within the Marketing & Communication team and with key stakeholders from across the organization to continually analyze, iterate and improve content and the user experience, reflecting keen attention to inclusivity and accessibility.
Position maintains regular office hours Monday through Friday with occasional requirements to participate in events or meetings outside of regular office hours and/or on-site work schedule.
* Bachelor’s degree in marketing, communications, journalism, public relations, business or a related field* 3 years of marketing experience in an academic environment, management or leadership role.Demonstrated ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Working knowledge of journey maps, personas, and other user experience methodologies.
### BenefitsThere are many perks to working for the University of Washington. Learn more about the
that could be available to you as a UW employee.
#J-18808-Ljbffr
In collaboration with the Marketing & Communications (MarCom) team members and HFS partners, this position provides expertise and thought leadership in marketing, content, and storytelling to enhance the reputation of the Department. The priority of this role is to increase student, campus community and stakeholder awareness of and participation in HFS programs and services, in support of the educational mission of the institution. Effectiveness is achieved by being closely attuned to opportunities to tell the story of HFS and the benefits of living and dining on campus that continually emerge in a dynamic environment.
Serve as a storyteller, sharing Department highlights to generate local and national interest in housing and dining programs, and supporting the narrative of the experience of living on campus for prospective students and current residents. Utilize negotiation and relationship-building skills to create buy-in from partners and manage changing priorities and project timelines.
Providing outstanding student experiences and student learning are at the heart of the University of Washington’s mission, and the work of Housing & Food Services contributes directly to this effort. The positive representation of HFS enhances its reputation and our ability to reach our constituents. Communicating about our diverse programs and services that meet the needs of the residents, other UW students, faculty and staff—including a sense of community, convenience, and value—enhances the campus environment and contributes to revenue for the Department and the University.
The Marketing Manager works closely and builds consensus within the Marketing & Communication team and with key stakeholders from across the organization to continually analyze, iterate and improve content and the user experience, reflecting keen attention to inclusivity and accessibility.
Position maintains regular office hours Monday through Friday with occasional requirements to participate in events or meetings outside of regular office hours and/or on-site work schedule.
* Bachelor’s degree in marketing, communications, journalism, public relations, business or a related field* 3 years of marketing experience in an academic environment, management or leadership role.Demonstrated ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Working knowledge of journey maps, personas, and other user experience methodologies.
### BenefitsThere are many perks to working for the University of Washington. Learn more about the
that could be available to you as a UW employee.
#J-18808-Ljbffr