USCC Marketing Performance Metrics & Optimization Manager, Senior Vice President

The Performance Metrics & Optimization Manager is part of the U.S. Consumer Cards (USCC) Marketing Business Execution (BE) team, and partners closely with other parts of the BE team (e.g., Forecasting, Marketing Resources Management), as well as Marketing (e.g., Acquisitions, Customer Marketing, Paid Media, etc.), Finance, Analytics and product teams.

Responsibilities

Investment Allocation Management: oversee the quarterly USCC Marketing investment allocation process, which includes allocating the marketing budget based on profitability metrics to optimize P&L outcomes

Cost Per Account (CPA) Reporting: own CPA reporting, in addition to enhancing with Identity Based Attribution (IBA) integration. Includes leading the monthly CPA forum with stakeholders across USCC Marketing

Key Performance Indicator (KPI) Tracking: own the process to track critical USCC Marketing KPIs and provide qualitative explanations of quantitative results in reporting commentary

Identity Based Attribution (IBA) Integration and Operationalization: lead the operationalization of Identity-Based Attribution (IBA) by socializing the new methodology and recalibrating existing reporting, forecasting, and decision-making processes

Process Governance and Operational Risk Management: managing key marketing process models within the enterprise architecture framework, including Campaign Performance Management and Develop and Plan Marketing Strategies. Additionally, this role will own and maintain the official process procedure documents for the marketing investment allocation and KPI tracking processes

Provide Shared Capabilities Services to Wealth Marketing: for the Retail Bank, Citigold, and Mortgage segments, manage the investment allocation processes for each business, CPA forums, and KPI tracking

Process Governance and Operational Risk Management: managing key marketing process models within the enterprise architecture framework, including Campaign Performance Management and Develop and Plan Marketing Strategies

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications

10+ years of experience in global and complex settings with multiple stakeholders

Management experience, preferably in a financial services role

Knowledge of the financial services industry and technology

Demonstrated ability to manage a team

Proven ability to work in high-pressure environments

Consistently demonstrate clear and concise written and verbal communication

Financial Reporting/ Modeling: Comprehensive financial models for forecasting, budgeting, and variance analysis, ensuring accuracy and alignment with strategic objectives

KPIs: Ability to define, track, and interpret key performance indicators

Data Interpretation: Ability to analyze financial data and translate it into actionable insights

Process Design & Documentation: Experience in mapping, simplifying, and documenting operational processes

PowerPoint Storytelling: Ability to create high-impact presentations for senior leadership using performance insights and structured narratives

Strong cross-functional communication with partners

Proven track record of supporting or owning executive deliverables

Experience navigating complex organizations and managing multiple workstreams simultaneously

Strong organization and self-management skills; capable of both independent execution and collaborative work

Education

Bachelor's degree/University degree or equivalent experience

Master's degree preferred

Location
New York New York United States

Salary Range
$176,720.00 - $265,080.00

Benefits
Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Equal Opportunity and Accessibility
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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