AD, Digital Marketing Optimization
Legend Biotech USA, East Hanover, NJ, United States
Overview
This role will be based in East Hanover, NJ.
Job Description
The Associate Director, Digital Marketing Optimization will lead the ongoing optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness against strategic objectives. This remit includes campaign measurement planning, institution of best practices, and delivery of innovative capabilities in data and analytics. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness and efficiency of our promotional investments.
Responsibilities
Work in close collaboration with Marketing Strategy and Customer Experience teams to improve strategic outcomes through best‑in‑class digital analytics capabilities
Establish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics
Deploy the Experience Optimization Playbook to standardize the in‑market optimization process across brands
Drive the development of actionable KPI dashboards with clear alignment to business goals
Design A/B tests and other digital experimentation to quickly achieve key learning objectives
Design and conduct innovative digital health solution measurement considering all aspects of both short‑ and long‑term value to both patients and HCPs
Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis
Coach and develop team members on both digital analytics and data storytelling
Direct agency partners and manage to high‑quality, accurate, on‑time delivery
Minimum Requirements
A minimum of a BA/BS degree is required
Minimum 7 years' experience using data and analytics to support business decisions
Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
Hands‑on experiences with web analytics including A/B testing (Google, Adobe, etc.)
Solid understanding of database structures, data wrangling, cleansing, and manipulation
Project management experience and ability to manage multiple projects while consistently meeting deadlines
Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
Must be curious with an openness to new thinking balanced with realistic business needs
Proven self‑starter with high standards of excellence and an innovative mind
Demonstrated leadership skills and ability to coach and manage team members
Ability to manage for results under ambiguity
Strong interpersonal, communication, and analytical skills
Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
Excels at interacting with a diverse group of people, all levels of management, including senior leadership
Forward‑thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data
Skills Desired
Agility, Business Analytics, Competitive Intelligence, Cross‑Functional Collaboration, Customer Insights, Customer Orientation, Data Analysis, Data Science, Forecasting, Go‑To‑Market Strategy, Healthcare Sector Understanding, Influencing Skills, Innovation, Marketing Analytics, Marketing Strategy, Market Insights, Market Research, Market Trends, Microsoft Excel, Predictive Analytics, Product Marketing, Qualitative Research, Quantitative Research, R (Programming Language)
Benefits and Compensation
The pay range for this position at commencement of employment is expected to be between $152,600.00 and $283,400.00 a year. The total compensation package may also include a sign‑on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and other benefits such as 401(k) eligibility and various paid time off benefits, including vacation, sick time, and parental leave. If hired, the employee will be in an at‑will position and the Company reserves the right to modify base salary at any time.
EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility and Reasonable Accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process or to perform the essential functions of a position, please send an e‑mail to reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
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This role will be based in East Hanover, NJ.
Job Description
The Associate Director, Digital Marketing Optimization will lead the ongoing optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness against strategic objectives. This remit includes campaign measurement planning, institution of best practices, and delivery of innovative capabilities in data and analytics. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness and efficiency of our promotional investments.
Responsibilities
Work in close collaboration with Marketing Strategy and Customer Experience teams to improve strategic outcomes through best‑in‑class digital analytics capabilities
Establish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics
Deploy the Experience Optimization Playbook to standardize the in‑market optimization process across brands
Drive the development of actionable KPI dashboards with clear alignment to business goals
Design A/B tests and other digital experimentation to quickly achieve key learning objectives
Design and conduct innovative digital health solution measurement considering all aspects of both short‑ and long‑term value to both patients and HCPs
Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis
Coach and develop team members on both digital analytics and data storytelling
Direct agency partners and manage to high‑quality, accurate, on‑time delivery
Minimum Requirements
A minimum of a BA/BS degree is required
Minimum 7 years' experience using data and analytics to support business decisions
Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
Hands‑on experiences with web analytics including A/B testing (Google, Adobe, etc.)
Solid understanding of database structures, data wrangling, cleansing, and manipulation
Project management experience and ability to manage multiple projects while consistently meeting deadlines
Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
Must be curious with an openness to new thinking balanced with realistic business needs
Proven self‑starter with high standards of excellence and an innovative mind
Demonstrated leadership skills and ability to coach and manage team members
Ability to manage for results under ambiguity
Strong interpersonal, communication, and analytical skills
Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
Excels at interacting with a diverse group of people, all levels of management, including senior leadership
Forward‑thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data
Skills Desired
Agility, Business Analytics, Competitive Intelligence, Cross‑Functional Collaboration, Customer Insights, Customer Orientation, Data Analysis, Data Science, Forecasting, Go‑To‑Market Strategy, Healthcare Sector Understanding, Influencing Skills, Innovation, Marketing Analytics, Marketing Strategy, Market Insights, Market Research, Market Trends, Microsoft Excel, Predictive Analytics, Product Marketing, Qualitative Research, Quantitative Research, R (Programming Language)
Benefits and Compensation
The pay range for this position at commencement of employment is expected to be between $152,600.00 and $283,400.00 a year. The total compensation package may also include a sign‑on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and other benefits such as 401(k) eligibility and various paid time off benefits, including vacation, sick time, and parental leave. If hired, the employee will be in an at‑will position and the Company reserves the right to modify base salary at any time.
EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility and Reasonable Accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process or to perform the essential functions of a position, please send an e‑mail to reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
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