Sr. Marketing Specialist
HAHN Group GmbH, Miamisburg, OH, United States
The principal duties will include, but not be limited to:
Responsibilities
Develop and implement integrated marketing campaigns across digital, social, email, and offline channels aligned to key industry segments (Med-Tech, Automotive, Transformation Technologies).
Support pipeline development by generating and nurturing qualified leads in coordination with BDMs and KAMs.
Analyze market trends, customer insights, and competitor activity to inform strategic decision‑making and campaign focus.
Manage and optimize paid media campaigns (e.g., PPC, display, social ads).
Oversee and contribute to content strategy, including blogs, case studies, technical articles, and marketing collateral.
Collaborate closely with sales teams to align marketing efforts with opportunity development and revenue goals.
Track, analyze, and report on campaign performance, lead quality, and contribution to pipeline using CRM and analytics tools.
Support opportunity qualification efforts through targeted campaigns, account‑based marketing, and content development.
Maintain and improve CRM data quality, lead tracking, and reporting discipline.
Manage marketing budgets and ensure efficient allocation of resources.
Lead or support product launches and promotional initiatives.
Maintain brand consistency across all channels and communications.
Complete lead generation activities and records as guided by Sales and Marketing leadership—new leads, list management, and CRM data entry.
Coordinate and organize trade show participation—logistics, materials, campaigns, and follow‑up activities.
Maintain and update external website content, news, project portfolio entries, and SEO initiatives.
Develop and distribute original, technical content (e.g., case studies, news articles, flyers) through digital channels and public relations.
Support internal communication efforts related to company news, events, and initiatives.
Ensure all marketing activities are executed professionally to enhance the company’s brand and market presence.
Qualifications
Education: College accreditation with emphasis in business administration/marketing, communications or equivalent experience, preferably from within a manufacturing firm—bachelor’s degree with concentration in marketing strongly preferred.
Experience: Five years of marketing experience—marketing coordination experience from within a manufacturing industry preferred.
Additional Skills
Knowledge of business administrative and marketing principles, strategies, tactics, and procedures.
Proven experience developing and executing demand generation and multi‑channel marketing campaigns.
Strong analytical skills and experience with CRM platforms, marketing automation, and analytics tools.
Ability to translate technical automation capabilities into clear, compelling customer value propositions.
Experience creating technical content, case studies, and application‑driven marketing materials.
Competency in Microsoft Office, Adobe, and online editing products.
Ability to communicate effectively across commercial and technical teams.
Strong organizational and multitasking capabilities in a fast‑paced environment.
Ability to manage both strategic initiatives and detailed execution simultaneously.
High attention to detail and a self‑motivated, proactive attitude.
Interest and aptitude for science, engineering, and healthcare‑related content.
Willingness for occasional travel.
Physical and Environmental Requirements
As a full‑time employee, this role requires approximately 40 hours per week with occasional overtime or weekend hours. As a member of HAHN Automation Group US, applicants must be able to interact safely in a manufacturing environment. This includes:
Full body mobility with the ability to bend, stoop, climb, and lift or move 25 lbs. of weight.
The ability to walk within restricted areas of the company manufacturing plant.
Professional conduct in regards to hygiene and dress.
The ability to read and prepare business documents as well as conduct business over the telephone in a sometimes‑loud environment.
The ability to sit or stand for long periods of time.
The ability to travel to customer, supplier, and/or inter‑company sites via vehicle or airplane.
Valid driver’s license with driving record acceptable as defined by HAHN Automation Group US’s insurance company.
Benefits
Medical Insurance
Vision Insurance
Life, Short‑Term, and Long‑Term Disability Insurance
Critical Illness Insurance
Holidays
401K
#J-18808-Ljbffr
Responsibilities
Develop and implement integrated marketing campaigns across digital, social, email, and offline channels aligned to key industry segments (Med-Tech, Automotive, Transformation Technologies).
Support pipeline development by generating and nurturing qualified leads in coordination with BDMs and KAMs.
Analyze market trends, customer insights, and competitor activity to inform strategic decision‑making and campaign focus.
Manage and optimize paid media campaigns (e.g., PPC, display, social ads).
Oversee and contribute to content strategy, including blogs, case studies, technical articles, and marketing collateral.
Collaborate closely with sales teams to align marketing efforts with opportunity development and revenue goals.
Track, analyze, and report on campaign performance, lead quality, and contribution to pipeline using CRM and analytics tools.
Support opportunity qualification efforts through targeted campaigns, account‑based marketing, and content development.
Maintain and improve CRM data quality, lead tracking, and reporting discipline.
Manage marketing budgets and ensure efficient allocation of resources.
Lead or support product launches and promotional initiatives.
Maintain brand consistency across all channels and communications.
Complete lead generation activities and records as guided by Sales and Marketing leadership—new leads, list management, and CRM data entry.
Coordinate and organize trade show participation—logistics, materials, campaigns, and follow‑up activities.
Maintain and update external website content, news, project portfolio entries, and SEO initiatives.
Develop and distribute original, technical content (e.g., case studies, news articles, flyers) through digital channels and public relations.
Support internal communication efforts related to company news, events, and initiatives.
Ensure all marketing activities are executed professionally to enhance the company’s brand and market presence.
Qualifications
Education: College accreditation with emphasis in business administration/marketing, communications or equivalent experience, preferably from within a manufacturing firm—bachelor’s degree with concentration in marketing strongly preferred.
Experience: Five years of marketing experience—marketing coordination experience from within a manufacturing industry preferred.
Additional Skills
Knowledge of business administrative and marketing principles, strategies, tactics, and procedures.
Proven experience developing and executing demand generation and multi‑channel marketing campaigns.
Strong analytical skills and experience with CRM platforms, marketing automation, and analytics tools.
Ability to translate technical automation capabilities into clear, compelling customer value propositions.
Experience creating technical content, case studies, and application‑driven marketing materials.
Competency in Microsoft Office, Adobe, and online editing products.
Ability to communicate effectively across commercial and technical teams.
Strong organizational and multitasking capabilities in a fast‑paced environment.
Ability to manage both strategic initiatives and detailed execution simultaneously.
High attention to detail and a self‑motivated, proactive attitude.
Interest and aptitude for science, engineering, and healthcare‑related content.
Willingness for occasional travel.
Physical and Environmental Requirements
As a full‑time employee, this role requires approximately 40 hours per week with occasional overtime or weekend hours. As a member of HAHN Automation Group US, applicants must be able to interact safely in a manufacturing environment. This includes:
Full body mobility with the ability to bend, stoop, climb, and lift or move 25 lbs. of weight.
The ability to walk within restricted areas of the company manufacturing plant.
Professional conduct in regards to hygiene and dress.
The ability to read and prepare business documents as well as conduct business over the telephone in a sometimes‑loud environment.
The ability to sit or stand for long periods of time.
The ability to travel to customer, supplier, and/or inter‑company sites via vehicle or airplane.
Valid driver’s license with driving record acceptable as defined by HAHN Automation Group US’s insurance company.
Benefits
Medical Insurance
Vision Insurance
Life, Short‑Term, and Long‑Term Disability Insurance
Critical Illness Insurance
Holidays
401K
#J-18808-Ljbffr