Marketing Specialist

Responsibilities

Creating and executing a strategic marketing plan that spurs sales and brand growth for the restaurant (i.e., increase transactions, check averages, outside sales)

Strengthening the restaurant’s digital & social presence to build emotional connections with Guests and elevate reach & awareness

Building, teaching, and developing the broader restaurant team’s marketing mindset

Partnering with the COO & CEO to strategically lead and grow the business

Learning and living the Chick-fil-A Way (e.g., culture, values, mission, etc.)

Directing a team of marketing executors and specialists to deliver on the growth strategy’s objectives and initiatives

Collaborating with Operations to understand capacity, design solutions, and develop an effective restaurant

Developing and leading systems to ensure the healthy growth of sales (i.e., training Team Members to personalize orders, following up with catering Guests, etc.)

Managing the budget, including donation allotments and digital offers, to maintain business costs

Providing weekly sales reports to the Executive Leadership Team

Occasionally leading the organization and execution of staple restaurant events (i.e., Daddy Daughter Date Night)

Analyzing Guest data, data trends, and key performance indicators (KPIs) to track and evolve marketing strategy

Carrying out a Customer Relationship Management (CRM) program with those who frequently engage with the catering business

Continuing to learn and grow professional skill set while simultaneously elevating the team’s mindset

Supporting the Operations team during rush hours and for large orders

Developing and maintaining strong relationships with key influencers in the community to increase brand awareness and sales.

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

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