Digital Media Manager

Digital Media Manager

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D, leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2,500 marketing community – alongside our leading‑edge Marketing Academy – your opportunities to grow and upskill will be extensive.
About the role

Dive into the heart of innovative marketing at Reckitt as our next Data Driven Marketing and Media Specialist / Lead. Your expertise will be the compass that guides our marketing efforts, turning data into compelling stories and smart, strategic campaigns.
The Digital Media Manager plays a pivotal role in leading Reckitt’s digital campaign activations in-platform, overseeing media performance & developing campaign best practice. As the main point of contact for the Western Europe Consumer Engagement (CE) Pod, you will co‑create digital activation plans across key brands in collaboration with a wider team – supported by the local Media, Audience & Performance teams. You will oversee the daily media performance across key channels, ensuring campaign optimisations are implemented. As the senior digital expert for key digital platform(s), you will develop & update digital channel playbooks, advise on campaign set‑up and lead a team of digital in‑house traders to support the running of campaigns.
The Team

The Applied Media Science (AMS) team works closely with both external partners & internal teams to ensure Reckitt’s campaigns are activated with excellence in‑platform. Reporting directly to the Digital Trading Lead, you will be responsible for managing a team of Digital Associates to ensure media best practices are followed.
Your responsibilities

Working closely with the CE Pod to ensure all digital campaign details get actioned in accordance with the campaign briefs
Co‑create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set‑up for success
Advising on digital media channels & in‑platform tactics that align to media comms objectives
Oversee a team of digital traders, providing necessary training & assistance in managing digital campaigns in‑platform
Develop digital channel playbooks – championing in‑platform best practices & upskilling the internal trading team on new platform capabilities
Collaborate with cross‑functional teams to execute digital test & learns
Providing monthly media actualisations to CE teams
Identify new testing opportunities that will help drive our media activations forward, through working with industry partners and internal stakeholders
Be proactive in sharing good results, case studies to wider teams
The experience we're looking for

Bachelor’s degree in Marketing, Business, or a related field.
Proven hands‑on experience in planning & buying successful programmatic and/or paid social/search campaigns/Ecommerce. (Min. 5 years of in‑platform experience)
Demonstrate strong understanding of programmatic DSPs and/or Social (DV360, TTD, Amazon, e‑retailer DSPs etc), (Meta, TikTok etc) and paid search a plus
Previous exposure to using ad verification & ad server platforms such as the likes of DoubleVerify & Google Campaign Manager
Experience in managing teams, setting objectives & aiding with task prioritisation
Key Skills

Desire to grow your knowledge of digital marketing platforms
Champion being a subject matter expert and upskilling the wider team
Strong stakeholder management with excellent communication skills
Excellent organisation skills with the ability to prioritise tasks
Proactive team player with a can‑do attitude to solving problems
High level of curiosity and willingness to propose new ideas
Good proficiency in using Excel & PowerPoint
The skills for success

Consumer insights, analytical skills, presentation skills, drive innovation, storytelling, marketing optimisation, commercial acumen, collaboration, brand management.
What we offer

We support our people at every step of their career journey through inclusion and partnership with our four global Employee Resource Groups. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short‑term incentives to recognise, appreciate and reward outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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